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BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
Tuning Mobile Music Taste with our application BluetunA, disruptive technology, ISP-free, opensource, developers needed, cross-platform, socializing in firstlife, related to last.fm
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- Slide 1: BluetunA
(The Good, The Bad and The Ugly)
Stephan Baumann, Arianna Bassoli,
Björn Jung, Martin Wisniowski
Competence Center Computational Culture - DFKI, Germany
London School of Economics and Political Science, UK
Academy of Media Arts (KHM), Germany
- Slide 2: Coffee
Events
Concerts
CDs
Merchandising
Fandom
People
Waiting
Being in transition
- Slide 3: Artists
l
Music
l
Music Lovers
- Slide 7: Artists
l
Music
l
Music Lovers
- Slide 8: NO business model:
- Sharing of profiles of music taste
(property of the music listeners)
Free, opensource application
Free, spam-free matching service
Free bandwidth = bluetooth
Mass penetration = mobile phones
- Slide 9: Side remark: Why is it free?
No funding, no sponsors involved,
interdisciplinary team effort!
coding: Björn‘s diploma thesis
social studies: Arianna
community building: Flo (Martin)
concept & evangelizing: Stephan
- Slide 10: Support of cultural patterns:
Meet like-minded people in firstlife
Talk about music
Share music (CC, private copies?)
= Culture!
- Slide 11: The target audience has limited budget!
Money
Time
Slots of attention
(Games, Web2.0, ...)
- Slide 12: (1) Download application
(2) Set up profile
by ID3tags (automatic)
by last.fm (connect)
by offer&seek
(3) Search for people nearby
match of profiles
(4) Limits :(
server OR client mode
8 connections in parallel
BluetunA-on-the-go
- Slide 13: Profile: light
- Slide 14: Profile: last.fm import
- Slide 16: Critical MASS?
Do we live in a BluetunA-Universe already?
- Slide 17: (1) Download application
(2) Set up profile
by ID3tags (automatic)
by last.fm (background)
by offer&seek
(3) Search for people
in a hotspot zone
match of profiles
buddylists
bookmarks
download
(4) Benefit :)
server AND client mode
unlimited(?) connections
BluetunA-hotspot
- Slide 19: BluetunA-Universe
- Slide 20: ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free!
BluetunA-Universe
- Slide 21: Artists
l
Music
l
Music Lovers
- Slide 22: CO-CREATION model
1 Coffeeshop buys a server (hardware)
2 We give them BluetunA hotspot software
3 They offer free BluetunA experience
4 They attract more customers
5 We attract more BluetunA users
...and at least some fame!
- Slide 23: CO-CREATION model
>>> More coffee
>>> More talks about music
>>> Re-shaping social interaction patterns
(not proven yet!!!)
>>> ... increasing sales of
concert tickets, CDs, merchandising
- Slide 24: Competitor? NO!
- Slide 25: love it (or hate it)
- Slide 26: Ask us for your beta version!
Help us! We need developers!
(Interactivity booth i15 at CHI07)
http://bluetuna.opendfki.de
- Slide 27: T-Shirts? Sorry, sold out ...
- Slide 28: ...but get your color and size online
at our website!
- Slide 29: http://bluetuna.opendfki.de