BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
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BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly

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Tuning Mobile Music Taste with our application BluetunA, disruptive technology, ISP-free, opensource, developers needed, cross-platform, socializing in firstlife, related to last.fm

Tuning Mobile Music Taste with our application BluetunA, disruptive technology, ISP-free, opensource, developers needed, cross-platform, socializing in firstlife, related to last.fm

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BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly Presentation Transcript

  • BluetunA (The Good, The Bad and The Ugly) Stephan Baumann, Arianna Bassoli, Björn Jung, Martin Wisniowski Competence Center Computational Culture - DFKI, Germany London School of Economics and Political Science, UK Academy of Media Arts (KHM), Germany
  • Coffee Events Concerts CDs Merchandising Fandom People Waiting Being in transition
  • Artists l Music l Music Lovers
  • Artists l Music l Music Lovers
  • NO business model: - Sharing of profiles of music taste (property of the music listeners) Free, opensource application Free, spam-free matching service Free bandwidth = bluetooth Mass penetration = mobile phones
  • Side remark: Why is it free? No funding, no sponsors involved, interdisciplinary team effort! coding: Björn‘s diploma thesis social studies: Arianna community building: Flo (Martin) concept & evangelizing: Stephan
  • Support of cultural patterns: Meet like-minded people in firstlife Talk about music Share music (CC, private copies?) = Culture!
  • The target audience has limited budget! Money Time Slots of attention (Games, Web2.0, ...)
  • (1) Download application (2) Set up profile by ID3tags (automatic) by last.fm (connect) by offer&seek (3) Search for people nearby match of profiles (4) Limits :( server OR client mode 8 connections in parallel BluetunA-on-the-go
  • Profile: light
  • Profile: last.fm import
  • Critical MASS? Do we live in a BluetunA-Universe already?
  • (1) Download application (2) Set up profile by ID3tags (automatic) by last.fm (background) by offer&seek (3) Search for people in a hotspot zone match of profiles buddylists bookmarks download (4) Benefit :) server AND client mode unlimited(?) connections BluetunA-hotspot
  • BluetunA-Universe
  • ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free! BluetunA-Universe
  • Artists l Music l Music Lovers
  • CO-CREATION model 1 Coffeeshop buys a server (hardware) 2 We give them BluetunA hotspot software 3 They offer free BluetunA experience 4 They attract more customers 5 We attract more BluetunA users ...and at least some fame!
  • CO-CREATION model >>> More coffee >>> More talks about music >>> Re-shaping social interaction patterns (not proven yet!!!) >>> ... increasing sales of concert tickets, CDs, merchandising
  • Competitor? NO!
  • love it (or hate it)
  • Ask us for your beta version! Help us! We need developers! (Interactivity booth i15 at CHI07) http://bluetuna.opendfki.de
  • T-Shirts? Sorry, sold out ...
  • ...but get your color and size online at our website!
  • http://bluetuna.opendfki.de