BluetunA

(The Good, The Bad and The Ugly)
             Stephan Baumann, Arianna Bassoli,
                Björn Jung, Mart...
Coffee
     Events
    Concerts
       CDs
 Merchandising
    Fandom
     People
     Waiting
Being in transition
Artists
     l
  Music
     l
Music Lovers
Artists
      l
   Music
      l
Music Lovers
NO business model:

- Sharing of profiles of music taste
  (property of the music listeners)

  Free, opensource applicati...
Side remark: Why is it free?

No funding, no sponsors involved,
  interdisciplinary team effort!

  coding: Björn‘s diplom...
Support of cultural patterns:

Meet like-minded people in firstlife
         Talk about music
Share music (CC, private cop...
The target audience has limited budget!

                 Money
                 Time
           Slots of attention
      ...
(1) Download application

          (2) Set up profile
           by ID3tags (automatic)
           by last.fm (connect)
 ...
Profile: light
Profile: last.fm import
Critical MASS?
Do we live in a BluetunA-Universe already?
(1) Download application
         (2) Set up profile
          by ID3tags (automatic)
          by last.fm (background)
  ...
BluetunA-Universe
ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free!




BluetunA-Universe
Artists
     l
  Music
     l
Music Lovers
CO-CREATION model

  1 Coffeeshop buys a server (hardware)
2 We give them BluetunA hotspot software
  3 They offer free Bl...
CO-CREATION model

           >>> More coffee
      >>> More talks about music
>>> Re-shaping social interaction patterns
...
Competitor? NO!
love it (or hate it)
Ask us for your beta version!
 Help us! We need developers!

(Interactivity booth i15 at CHI07)


   http://bluetuna.opend...
T-Shirts? Sorry, sold out ...
...but get your color and size online
            at our website!
http://bluetuna.opendfki.de
BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly
Upcoming SlideShare
Loading in …5
×

BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly

1,915 views
1,881 views

Published on

Tuning Mobile Music Taste with our application BluetunA, disruptive technology, ISP-free, opensource, developers needed, cross-platform, socializing in firstlife, related to last.fm

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,915
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
280
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

BluetunA - Sharing Mobile Music Taste, The Good, The Bad and the Ugly

  1. 1. BluetunA (The Good, The Bad and The Ugly) Stephan Baumann, Arianna Bassoli, Björn Jung, Martin Wisniowski Competence Center Computational Culture - DFKI, Germany London School of Economics and Political Science, UK Academy of Media Arts (KHM), Germany
  2. 2. Coffee Events Concerts CDs Merchandising Fandom People Waiting Being in transition
  3. 3. Artists l Music l Music Lovers
  4. 4. Artists l Music l Music Lovers
  5. 5. NO business model: - Sharing of profiles of music taste (property of the music listeners) Free, opensource application Free, spam-free matching service Free bandwidth = bluetooth Mass penetration = mobile phones
  6. 6. Side remark: Why is it free? No funding, no sponsors involved, interdisciplinary team effort! coding: Björn‘s diploma thesis social studies: Arianna community building: Flo (Martin) concept & evangelizing: Stephan
  7. 7. Support of cultural patterns: Meet like-minded people in firstlife Talk about music Share music (CC, private copies?) = Culture!
  8. 8. The target audience has limited budget! Money Time Slots of attention (Games, Web2.0, ...)
  9. 9. (1) Download application (2) Set up profile by ID3tags (automatic) by last.fm (connect) by offer&seek (3) Search for people nearby match of profiles (4) Limits :( server OR client mode 8 connections in parallel BluetunA-on-the-go
  10. 10. Profile: light
  11. 11. Profile: last.fm import
  12. 12. Critical MASS? Do we live in a BluetunA-Universe already?
  13. 13. (1) Download application (2) Set up profile by ID3tags (automatic) by last.fm (background) by offer&seek (3) Search for people in a hotspot zone match of profiles buddylists bookmarks download (4) Benefit :) server AND client mode unlimited(?) connections BluetunA-hotspot
  14. 14. BluetunA-Universe
  15. 15. ISP, Telcos, etc. ... Privacy?! „Ad/Spam“-free! BluetunA-Universe
  16. 16. Artists l Music l Music Lovers
  17. 17. CO-CREATION model 1 Coffeeshop buys a server (hardware) 2 We give them BluetunA hotspot software 3 They offer free BluetunA experience 4 They attract more customers 5 We attract more BluetunA users ...and at least some fame!
  18. 18. CO-CREATION model >>> More coffee >>> More talks about music >>> Re-shaping social interaction patterns (not proven yet!!!) >>> ... increasing sales of concert tickets, CDs, merchandising
  19. 19. Competitor? NO!
  20. 20. love it (or hate it)
  21. 21. Ask us for your beta version! Help us! We need developers! (Interactivity booth i15 at CHI07) http://bluetuna.opendfki.de
  22. 22. T-Shirts? Sorry, sold out ...
  23. 23. ...but get your color and size online at our website!
  24. 24. http://bluetuna.opendfki.de

×