20131114 developingsmp ietc

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Presentation to support the Developing your School's Social Media Presence at IETC w/ Jennifer Volpe.

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20131114 developingsmp ietc

  1. 1. Steven M. Baule & Jennifer Volpe
  2. 2. Overview  The Basics  Facebook  Twitter  Blogs YahooGroups / Google +  LinkedIn  YouTube  Slide Share/ Slide Rocket / Prezi 
  3. 3. Some General Guidelines  Provide accurate information  Have policies on how employees will use social media  Know how to engage and disengage from comments, etc.  Must keep information up to date
  4. 4. Facebook
  5. 5. Select the type of page
  6. 6. Select a category and a name
  7. 7. Administering the page
  8. 8. How to use the Facebook Page Calendar Notices  Event information  Post photos from events  Congratulatory notes to students / teams  Link to surveys and polls 
  9. 9. Weekly Insights
  10. 10. Google+ v. Facebook Google + is similar to Facebook  Allows for stratification by type of networking 
  11. 11. Grouping your Google+ Contacts
  12. 12. Google+ Page
  13. 13. Twitter is easy & complex
  14. 14. The Basics
  15. 15. Complete the account
  16. 16. Complete your bio
  17. 17. Add / Change Followers
  18. 18. Finding Friends
  19. 19. Adding to Lists and Following Same
  20. 20. Following a List
  21. 21. #Hashtags
  22. 22. Why Use Twitter
  23. 23. Which Blog Software? Blogger (www.blogger.com )  Wordpress (www.wordpress.org)  TypePad (www.typepad.com) 
  24. 24. Using Blogger
  25. 25. Determine a Title and Address
  26. 26. Modify the Layout, etc.
  27. 27. Create a Blog Post
  28. 28. Blogger in Action
  29. 29. Blog Statistics
  30. 30. LinkedIn  Over the past year or so, I have really used LinkedIn quite a bit. I found a guy to run the west coast for me; I’ve met some CEO’s of multi-Billion dollar companies – got together with them including golf. It’s such an important medium.
  31. 31. Linked In
  32. 32. LinkedIn Groups
  33. 33. LinkedIn Groups
  34. 34. LinkedIn Endorsements
  35. 35. Be Careful with Endorsements
  36. 36. SlideShare www.slideshare.net
  37. 37. SlideShare
  38. 38. Loading to SlideShare
  39. 39. YouTube Channel
  40. 40. Sharing YouTube Videos
  41. 41. Link Social Media sites from your website Use main page Header or footers
  42. 42. Next Steps – Automate the process  RSS Graffiti  Hootsuite  Tweetdeck
  43. 43. Hootsuite
  44. 44. Putting together a SM Calendar Develop a schedule  Weekly or bi-weekly blog posts  Tweets at least twice a week  Assign a schedule to certain staff members  Use Chase’s Calendar of Events to your advantage http://www.mhprofessional.com/template s/chases/special-months.php 
  45. 45. Steven M. Baule 815-765-3322 baules@nbcusd.org Jennifer Volpe 630-452-6783 Jennifer.volpe@cch160.org

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