Dream it 2010 kickoff talk steve barsh packlate

Things to Think about this Summer Steve Barsh CEO, PackLate.com steve@PackLate.com * 215.888.2101 @packlate @sbarsh 1 PackLate.com Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

Premises & Observations • Money too early • Validation from investors • Key risks • Out-of-box techniques • De-risk before • Pitching • Building the product PackLate.com 2 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

Common Assumptions Positioning / differentiation Demand Market size Feature set (Beneﬁts?) Competition Pricing / business model Sales / adoption cycle Enterprise value Team Product development Execution Marketing Financials & forecasts Financial needs PackLate.com 5 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

Experiment • Hypotheses • Prove or Disprove • Build -- Release, measure, learn, iterate • Research • Valid proxies 6 PackLate.com Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

What to learn on your “summer vacation” - 1 1. Don't debate. A/B test everything. (applies to software, messaging / positioning (e.g., Adwords)) 2. Innovate in real time. 3. Get an unfair advantage (mentors, advisors, Board, LinkedIn, University, wherever you can) 4. Ask for advice, not money. (1 mouth, 2 ears) 5. What are you learning? 6. What are your key assumptions? 7. What can you prove with $0? PackLate.com 7 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

What to learn on your “summer vacation” - 2 8. Know what you are talking about 9. Minimum viable product (MVP), Lean, Embarrassment 10.Biz development -- stand in their shoes 11.Positioning 12.Always marketing, testing, & selling (reﬁning) 13.Estimating 14.PR - what's the STORY, why will anyone really care (and who will), why are you doing PR? (SEO? Customers? Brand equity? Credibility?) 15.Not being afraid to pivot (be stubborn, but not too stubborn) PackLate.com 8 Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

Things to Think about this Summer Steve Barsh CEO, PackLate.com steve@PackLate.com * 215.888.2101 @packlate @sbarsh 9 PackLate.com Copyright © 2009-2010 by PackLate.com, Inc. All Rights Reserved. Sunday, May 9, 2010

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Dream it 2010 kickoff talk steve barsh packlate

by Steve Barsh on May 12, 2010

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