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De-Risking A Business Venture Increasing Value by Decreasing Assumptions Steve Barsh stevebarsh.com    blog.stevebarsh.co...
3 – 7 Key Assumptions stevebarsh.com
Common Assumptions <ul><li>Demand (huge problem) </li></ul><ul><li>Market size </li></ul><ul><li>Feature set </li></ul><ul...
Stop Waving, Start Pointing! stevebarsh.com
De-Risking <ul><ul><li>Identify risks & assumptions </li></ul></ul><ul><ul><ul><li>Before or while developing product </li...
De-Risking Goals <ul><li>Convert assumptions into knowledge </li></ul><ul><ul><li>At the lowest cost </li></ul></ul><ul><u...
Experiment / Test & Research! stevebarsh.com <ul><li>Hypotheses to prove </li></ul><ul><li>Valid experiments to prove or d...
3 Main Takeaways <ul><li>Key assumptions </li></ul><ul><li>“ Experiments” to test </li></ul><ul><li>Convert assumptions in...
See Also <ul><li>Redeye VC Blog: Failing Cheaper  by Josh Kopelman, First Round Capital. </li></ul><ul><li>Common Mistakes...
De-Risking A Business Venture Increasing Value by Decreasing Assumptions Steve Barsh stevebarsh.com    blog.stevebarsh.co...
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Derisking A Business Venture - TechAviv - January 2009

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Short presentation on the techniques of "de-risking" a business model / idea. How do you turn assumptions into knowledge with the lowest amount of capital and as quickly as possible? Learn more here. Summary presentation for 15 minute talk with 10 min of Q&A. Presented at the TechAviv meetup in New York City January 7, 2009.

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  1. 1. De-Risking A Business Venture Increasing Value by Decreasing Assumptions Steve Barsh stevebarsh.com  blog.stevebarsh.com steve@barsh.com  +1.215.888.2101  twitter: sbarsh
  2. 2. 3 – 7 Key Assumptions stevebarsh.com
  3. 3. Common Assumptions <ul><li>Demand (huge problem) </li></ul><ul><li>Market size </li></ul><ul><li>Feature set </li></ul><ul><li>Positioning / differentiation </li></ul><ul><li>Product development </li></ul><ul><li>Pricing </li></ul><ul><li>Sales cycle </li></ul>stevebarsh.com <ul><li>Competition </li></ul><ul><li>Team </li></ul><ul><li>Execution </li></ul><ul><li>Marketing </li></ul><ul><li>Financials & forecasts </li></ul><ul><li>Capital </li></ul><ul><li>Exit value </li></ul>
  4. 4. Stop Waving, Start Pointing! stevebarsh.com
  5. 5. De-Risking <ul><ul><li>Identify risks & assumptions </li></ul></ul><ul><ul><ul><li>Before or while developing product </li></ul></ul></ul><ul><ul><ul><li>Before pitching </li></ul></ul></ul><ul><ul><li>De-risk the risks </li></ul></ul>stevebarsh.com
  6. 6. De-Risking Goals <ul><li>Convert assumptions into knowledge </li></ul><ul><ul><li>At the lowest cost </li></ul></ul><ul><ul><li>As quickly as possible </li></ul></ul><ul><li>Consume intellectual capital before venture capital </li></ul><ul><li>Decrease assumptions to increase value </li></ul>stevebarsh.com
  7. 7. Experiment / Test & Research! stevebarsh.com <ul><li>Hypotheses to prove </li></ul><ul><li>Valid experiments to prove or disprove </li></ul><ul><li>Release early, measure, learn, iterate </li></ul><ul><li>Research </li></ul><ul><li>Valid proxies you can use </li></ul><ul><ul><li>So, it’s / were just like ____ </li></ul></ul><ul><ul><li>Be ready to defend </li></ul></ul>
  8. 8. 3 Main Takeaways <ul><li>Key assumptions </li></ul><ul><li>“ Experiments” to test </li></ul><ul><li>Convert assumptions into knowledge </li></ul><ul><ul><li>Low capital </li></ul></ul><ul><ul><li>Increase value </li></ul></ul>stevebarsh.com
  9. 9. See Also <ul><li>Redeye VC Blog: Failing Cheaper by Josh Kopelman, First Round Capital. </li></ul><ul><li>Common Mistakes Made by Entrepreneurs by Mark Henricks. </li></ul><ul><li>How To: Raise Money in a Down Economy by Eric Ries at KPCB. </li></ul>stevebarsh.com
  10. 10. De-Risking A Business Venture Increasing Value by Decreasing Assumptions Steve Barsh stevebarsh.com  blog.stevebarsh.com steve@barsh.com  +1.215.888.2101  twitter: sbarsh
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