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Types of e commerce



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  • This image shows B2B and B2C electronic commerce, and illustrates the difference between the two types of EC.


  • 1. Different types of e-commerce
    • Business-to-business (B2B)
    • Consumer (B2C)
    • Business-to-government (B2G)
    • Consumer-to-consumer (C2C)
    • Mobile commerce (m-commerce)
    Er.Sartaj SIngh Bajwa
  • 2. B2B and B2C Electronic Commerce Er.Sartaj SIngh Bajwa
  • 3. What is B2B e-commerce?
    • B2B e-commerce is simply defined as ecommerce between companies. About 80% of e-commerce is of this type.
    • Examples:
      • Intel selling microprocessor to Dell
      • Heinz selling ketchup to Mc Donalds
    Er.Sartaj SIngh Bajwa
  • 4. What is B2C ecommerce?
    • Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods or receiving products over an electronic network.
    • Example:
      • Dell selling me a laptop
    Er.Sartaj SIngh Bajwa
  • 5. What is B2G ecommerce?
    • Business-to-government e-commerce or B2G is generally defined as commerce between companies and the public sector. It refers to the use of the Internet for public procurement, licensing procedures, and other government-related operations
    • Example:
      • Business pay taxes, file reports, or sell goods and services to Govt. agencies.
    Er.Sartaj SIngh Bajwa
  • 6. What is C2C ecommerce?
    • Consumer-to-consumer e-commerce or C2C is simply commerce between private individuals or consumers.
    • Example:
      • Mary buying an iPod from Tom on eBay
      • Me selling a car to my neighbour
    Er.Sartaj SIngh Bajwa
  • 7. What is m-commerce?
    • M-commerce (mobile commerce) is the buying and selling of goods and services through wireless technology-i.e., handheld devices such as cellular telephones
      • Mobile Ticketing
      • Information Services
      • Mobile Banking
    Er.Sartaj SIngh Bajwa
  • 8. E-Commerce 1
    • E-commerce in the period of 1995 – 2000 is known as e-commerce1
    • E-commerce 1 refers to that period in which , first widespread use of the web was their to advertize a product
    • Period in which companies started to invest in various e-commerce sectors
    • Ended in 2000 when stock market for dot companies has begin to collapse
    Er.Sartaj SIngh Bajwa
  • 9. Key Features of E-Commerce 1
      • Technology Driven
      • Disintermediation
      • Friction free commerce (in which information is equally distributed i.e. unfair competitive advantages are eliminated)
      • First movers advantages (firms who moved quickly into this to capture market share)
      • Network effect(value of a network grows by the square of the number of participants)
    Er.Sartaj SIngh Bajwa
  • 10. E-Commerce 2
    • E-commerce2 refers to the second period in the evolution of e-commerce from 2001 - 2006
    • Period in which concept of one world , one market, one price has weakened
    • Companies introduced new ways to differentiate their product and services
    • Eg price on books and cd`s vary by 20% and 50% respectively
    Er.Sartaj SIngh Bajwa
  • 11. Key Features of E-Commerce 2
      • Business Driven
      • Emphasis on earnings and profits
      • Stronger regulation and governance
      • Large firms entering into the market
      • Imperfect market
    Er.Sartaj SIngh Bajwa