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    Services Services Presentation Transcript

    • Services
    • Definition
      • Services can be defined as the intangible product that can be simultaneously produced and consumed.
      • Eg doctor , chartered accountant
    • Nature
      • Intangibility
      • Heterogeneity ( no two services are same )
      • Inseparability (simultaneously produced and consumed )
      • Perishability ( services cannot be stored)
      • Customer participation ( feedback )
    • Service Development Process
      • Business strategy development
      • Idea generation
      • Concept development
      • Business analysis
      • Service development and testing ( contact customers or the employees on a large scale )
      • Market testing ( offered to the employees for testing of services as it is difficult to test at the market level )
      • Commercialization
      • Post evaluation