Your SlideShare is downloading. ×
0
Services
Services
Services
Services
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Services

392

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
392
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Services
  • 2. Definition <ul><li>Services can be defined as the intangible product that can be simultaneously produced and consumed. </li></ul><ul><li>Eg doctor , chartered accountant </li></ul>
  • 3. Nature <ul><li>Intangibility </li></ul><ul><li>Heterogeneity ( no two services are same ) </li></ul><ul><li>Inseparability (simultaneously produced and consumed ) </li></ul><ul><li>Perishability ( services cannot be stored) </li></ul><ul><li>Customer participation ( feedback ) </li></ul>
  • 4. Service Development Process <ul><li>Business strategy development </li></ul><ul><li>Idea generation </li></ul><ul><li>Concept development </li></ul><ul><li>Business analysis </li></ul><ul><li>Service development and testing ( contact customers or the employees on a large scale ) </li></ul><ul><li>Market testing ( offered to the employees for testing of services as it is difficult to test at the market level ) </li></ul><ul><li>Commercialization </li></ul><ul><li>Post evaluation </li></ul>

×