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Services
Definition <ul><li>Services can be defined as the intangible product that can be simultaneously produced and consumed. </l...
Nature <ul><li>Intangibility </li></ul><ul><li>Heterogeneity ( no two services are same ) </li></ul><ul><li>Inseparability...
Service Development Process <ul><li>Business strategy development </li></ul><ul><li>Idea generation </li></ul><ul><li>Conc...
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Services

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Transcript of "Services"

  1. 1. Services
  2. 2. Definition <ul><li>Services can be defined as the intangible product that can be simultaneously produced and consumed. </li></ul><ul><li>Eg doctor , chartered accountant </li></ul>
  3. 3. Nature <ul><li>Intangibility </li></ul><ul><li>Heterogeneity ( no two services are same ) </li></ul><ul><li>Inseparability (simultaneously produced and consumed ) </li></ul><ul><li>Perishability ( services cannot be stored) </li></ul><ul><li>Customer participation ( feedback ) </li></ul>
  4. 4. Service Development Process <ul><li>Business strategy development </li></ul><ul><li>Idea generation </li></ul><ul><li>Concept development </li></ul><ul><li>Business analysis </li></ul><ul><li>Service development and testing ( contact customers or the employees on a large scale ) </li></ul><ul><li>Market testing ( offered to the employees for testing of services as it is difficult to test at the market level ) </li></ul><ul><li>Commercialization </li></ul><ul><li>Post evaluation </li></ul>
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