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B2 c business models



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  • 1. Er.Sartaj Singh Bajwa
  • 2. B2C Business Models: Portal
    • Offers an integrated package of services and content such as search , news , music , download etc
    • Subscription/advertising revenues/transaction fee model
    • May be general or specialized
    • Eg yahoo.com
    • AOL.com
    Er.Sartaj Singh Bajwa
  • 3. B2C Business Models: E-tailer
    • Online version of retail store where customers can shop at any hour without leaving their office or home
    • Revenue model is sale of goods
    • Types include:
        • Virtual merchants (online retail store only – amazon.com )
        • Clicks and bricks (online distribution channel for a company that also has physical stores – walmart.com )
        • Online Mall (online version of a mall – fashionmall.com )
        • Manufacturer-direct (manufacturer selling directly over the Web – dell.com)
    Er.Sartaj Singh Bajwa
  • 4. B2C Business Models: Content Provider
    • Information and entertainment providers such as newspapers , sports sites to guide customers
    • Second largest source of B2C e-commerce revenue in 2002
    • Typically utilizes an subscription, pay for download, or advertising revenue model
    • Eg CNN.com
    • sportsline.com
    Er.Sartaj Singh Bajwa
  • 5. B2C Business Models: Transaction Broker
    • Processes online transactions for consumers
    • Primary value proposition – saving of time and money
    • Typical revenue model – transaction fee
    • Industries using this model:
      • Financial services
      • Travel services
      • Job placement services
      • Eg E-Trade.com
    Er.Sartaj Singh Bajwa
  • 6. B2C Business Model: Market Creator
    • Uses Internet technology to create markets that bring buyers and sellers together
    • Examples:
      • Priceline.com
      • eBay.com
    • Typically uses a transaction fee revenue model
    Er.Sartaj Singh Bajwa
  • 7. B2C Business Model: Service Provider
    • Companies that make money by selling users a service rather than a product
    • Value proposition – valuable, convenient, time-saving, low-cost alternatives to traditional service providers
    • Revenue models – subscription fees or one-time payment
    Er.Sartaj Singh Bajwa
  • 8. B2C Business Models: Community Provider
    • Sites that create a digital online environment where people with similar interests can transact, communicate, and receive interest-related information.
    • Revenue Model – Advertising , Subscription fees
    • Examples:
      • Orkut.com
      • Facebook.com
    Er.Sartaj Singh Bajwa
  • 9. B2C Business Models Er.Sartaj Singh Bajwa