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B2 c business models
 

B2 c business models

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    B2 c business models B2 c business models Presentation Transcript

    • Er.Sartaj Singh Bajwa
    • B2C Business Models: Portal
      • Offers an integrated package of services and content such as search , news , music , download etc
      • Subscription/advertising revenues/transaction fee model
      • May be general or specialized
      • Eg yahoo.com
      • AOL.com
      Er.Sartaj Singh Bajwa
    • B2C Business Models: E-tailer
      • Online version of retail store where customers can shop at any hour without leaving their office or home
      • Revenue model is sale of goods
      • Types include:
          • Virtual merchants (online retail store only – amazon.com )
          • Clicks and bricks (online distribution channel for a company that also has physical stores – walmart.com )
          • Online Mall (online version of a mall – fashionmall.com )
          • Manufacturer-direct (manufacturer selling directly over the Web – dell.com)
      Er.Sartaj Singh Bajwa
    • B2C Business Models: Content Provider
      • Information and entertainment providers such as newspapers , sports sites to guide customers
      • Second largest source of B2C e-commerce revenue in 2002
      • Typically utilizes an subscription, pay for download, or advertising revenue model
      • Eg CNN.com
      • sportsline.com
      Er.Sartaj Singh Bajwa
    • B2C Business Models: Transaction Broker
      • Processes online transactions for consumers
      • Primary value proposition – saving of time and money
      • Typical revenue model – transaction fee
      • Industries using this model:
        • Financial services
        • Travel services
        • Job placement services
        • Eg E-Trade.com
      Er.Sartaj Singh Bajwa
    • B2C Business Model: Market Creator
      • Uses Internet technology to create markets that bring buyers and sellers together
      • Examples:
        • Priceline.com
        • eBay.com
      • Typically uses a transaction fee revenue model
      Er.Sartaj Singh Bajwa
    • B2C Business Model: Service Provider
      • Companies that make money by selling users a service rather than a product
      • Value proposition – valuable, convenient, time-saving, low-cost alternatives to traditional service providers
      • Revenue models – subscription fees or one-time payment
      Er.Sartaj Singh Bajwa
    • B2C Business Models: Community Provider
      • Sites that create a digital online environment where people with similar interests can transact, communicate, and receive interest-related information.
      • Revenue Model – Advertising , Subscription fees
      • Examples:
        • Orkut.com
        • Facebook.com
      Er.Sartaj Singh Bajwa
    • B2C Business Models Er.Sartaj Singh Bajwa