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7 features of e commerce
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7 features of e commerce


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  • In terms of technological dimensions and business significance, you have nicely explained the 7 features of eCommerce. If someone want to ahead, then there are many other features - like cross selling, dynamic pagination, breadcrumbs, image optimization etc. There features are helpful in improving the user experience as well as creating a better for search engine ranking. I have also created a board on Pinterest to showcase all the necessary feature with their real screenshots.
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  • 1. Features of E-Commerce Er.Sartaj Singh Bajwa
  • 2. Ubiquity ( available just about everywhere at all time) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Internet Technology is available everywhere, at work, at home, and elsewhere via mobile device, anytime
    • Marketplace is created or extended beyond traditional boundaries and removed from a geographic location.
    • Shopping can take place anywhere.
    • Reduced shopping costs.
    • Customer convenience enhanced
  • 3. Global Reach ( total number of users or customers an e-commerce business can have ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Technology reaches beyond national boundaries
    • Commerce is enabled across cultural and national boundaries seamlessly and without modification.
    • Marketplace includes potentially billions of consumers and millions of businesses world wide
  • 4. Universal Standards (standards that are shared by all nations around the world ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance There is one set of technology standard, namely Internet Standards
    • Lower market entry costs,
    • Reduce product search cost and by creating a single , one world market place, where price discovery becomes simpler, faster and more accurate
    • Easily find all the suppliers, prices, and delivery terms of a specific product anywhere in the world
  • 5. Richness ( the complexity and content of a message ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Video, Audio and Text Messages are possible
    • E-Commerce technologies have changed the traditional tradeoff between Richness and the Reach.
    • The Internet and web can deliver to an audience of millions rich marketing messages in a way not possible with traditional technologies like radio, TV and magazines.
  • 6. Interactivity (two way communication ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance The technology that allows two way communication between merchant and consumer
    • Consumers are engaged in a dialogue that dynamically adjusts the experience to the individual, and make the consumer a co- participant in the process of delivering goods to the market.(which is not possible in other mediums like TV , radio)
    • Similar to face-to-face experience but on a massive global scale
  • 7. Information Density (total amount & quality of information available to all market participants) Er.Sartaj Singh Bajwa Technology Dimension Business Significance The technology reduces information cost and raises quality
    • Information processing, storage and communication costs drop dramatically while accuracy and timeliness improve greatly.
    • Information becomes plentiful, cheap and accurate
    • Eg price discrimination in which a merchant can sell the same good to different targeted market with a different price
  • 8. Personalization (targeting of marketing message to a specific individual by adjusting the message to a person`s name , interest & past purchases ) Er.Sartaj Singh Bajwa Technology Dimension Business Significance Technology allows personalized messages to be delivered to individuals as well as groups
    • Personalization of marketing messages and customization of products and services are based on individual characteristics