Website Improvements to Boost ROI

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Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.

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Website Improvements to Boost ROI

  1. 1. Website Improvements to Boost ROI Sarah Worsham Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  2. 2. a little about me... Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order)what that means... I help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  3. 3. Lead & Sales Generatorphoto by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  4. 4. Contact Infophoto by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  5. 5. Calls to Actionphoto by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  6. 6. Put Yourself in Your Customer’s Shoesphoto by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  7. 7. Lead Collectionphoto by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  8. 8. Landing Pagesphoto by egmb757lover @ Flickr CC - http://www.flickr.com/photos/egm757lover/2120465227 Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  9. 9. Enticing Contentphoto by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  10. 10. Return on Social Media http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  11. 11. Simple Analytical Techniquesphoto by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  12. 12. 4 Questions to Ask:1. How many visitors are coming to my website?2. Where are visitors coming from?3. What do I want visitors to do on my website?4. What are visitors actually doing?Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  13. 13. How many visitors are coming to my site?Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  14. 14. Where did visitors come from?Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  15. 15. Top ReferrersSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  16. 16. Top Referrers - Landing Pages Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  17. 17. Search KeywordsSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  18. 18. #4: What are visitors actually doing? • Top Entry Pages (Landing pages) • Top Viewed Pages • Site Overlay Analysis Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  19. 19. Top Entry PagesSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  20. 20. Top Viewed PagesSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  21. 21. Site Overlay AnalysisSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  22. 22. 7 Simple Fixes1. Contact Info2. Calls to Action3. Fulfill Need or Solve Problem4. Lead Collection5. Landing Pages6. Enticing Content7. Measure & Improve!Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  23. 23. Connect with me... Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.comSarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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