Making Sense of Twitter for Business

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Why businesses should use Twitter with how-to's, tips & examples.

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Making Sense of Twitter for Business

  1. 1. Making Sense of Twitter Sarah Worsham Sazbean ConsultingSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  2. 2. a little about me... Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order)what that means... I help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  3. 3. Overview • Why use Twitter (for Business)? • Getting Started • Advanced Tweeting • Examples • Tools • Measuring for Success Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  4. 4. Does Twitter seem like this? photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  5. 5. Twitter canbe like this... photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  6. 6. Why use Twitter for Business?photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  7. 7. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  8. 8. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  9. 9. Marketing: Branding & Awarenessphoto by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  10. 10. Reputationphoto by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  11. 11. BuildingCommunityphoto by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  12. 12. Customer Servicephoto by Jacob Better @ Flickr CC - http://www.flickr.com/photos/jakecaptive/2108796628/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  13. 13. Research &Development photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  14. 14. Leads & Salesphoto by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  15. 15. Getting Startedphoto by Jon_Marshall @ Flickr CC - http://www.flickr.com/photos/jon_marshall/260978898/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  16. 16. Sign up at Twitter.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  17. 17. Fill in yourprofile (& pic!) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  18. 18. Your public profile Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  19. 19. Find People to Follow...Converse with.. Listen to...photo by malias @ Flickr CC - http://www.flickr.com/photos/malias/1551870489/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  20. 20. Use searchto find people(by industry, location,interest, etc.) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  21. 21. Twitter directories can be helpful tooSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  22. 22. Be interesting, helpful, valuable, relevantphoto by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  23. 23. Share Good Stuff... photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  24. 24. Listenphoto by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  25. 25. Make Tasty Offersphoto by Brandon Fick @ Flickr CC - http://www.flickr.com/photos/ficken/2947739772/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  26. 26. Play the Follow Game Avoid Spam photo by Arnold Gatilao @ Flickr CC - http://www.flickr.com/photos/arndog/3035341452/Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  27. 27. Don’t Get Caught Up in Numbers photo by auburnxc @ Flickr CC - http://www.flickr.com/photos/auburnnewyork/3959954739/Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  28. 28. HaveFun!photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  29. 29. AdvancedTweeting photo by mikebaird @ Flickr CC - http://www.flickr.com/photos/mikebaird/2091939177/Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  30. 30. Hashtags Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  31. 31. Twitter Lists Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  32. 32. Twitter Chats Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  33. 33. Examples...Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  34. 34. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  35. 35. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  36. 36. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  37. 37. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  38. 38. Tools photo by Sarah Worsham © All rights reservedSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  39. 39. HootSuiteSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  40. 40. SproutSocialSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  41. 41. TwitalyzerSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  42. 42. Measuring for Successphoto by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  43. 43. Return on Social Media http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  44. 44. Connect with me... Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.comSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  45. 45. Any Questions?photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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