Making Sense of Twitter for Business
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Making Sense of Twitter for Business

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Why businesses should use Twitter with how-to's, tips & examples.

Why businesses should use Twitter with how-to's, tips & examples.

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Making Sense of Twitter for Business Making Sense of Twitter for Business Presentation Transcript

  • Making Sense of Twitter Sarah Worsham Sazbean ConsultingSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • a little about me... Web Strategist, Geek, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order)what that means... I help companies and organizations use the Internet effectively to reach their business goals Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Overview • Why use Twitter (for Business)? • Getting Started • Advanced Tweeting • Examples • Tools • Measuring for Success Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Does Twitter seem like this? photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Twitter canbe like this... photo by Okko Pyykko @ Flickr CC - http://www.flickr.com/photos/data_op/3173942297/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Why use Twitter for Business?photo by b0r0da @ Flickr CC - http://www.flickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Marketing: Branding & Awarenessphoto by NatalieMaynor @ Flickr CC - http://www.flickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Reputationphoto by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • BuildingCommunityphoto by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Customer Servicephoto by Jacob Better @ Flickr CC - http://www.flickr.com/photos/jakecaptive/2108796628/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Research &Development photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Leads & Salesphoto by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Getting Startedphoto by Jon_Marshall @ Flickr CC - http://www.flickr.com/photos/jon_marshall/260978898/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sign up at Twitter.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Fill in yourprofile (& pic!) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Your public profile Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Find People to Follow...Converse with.. Listen to...photo by malias @ Flickr CC - http://www.flickr.com/photos/malias/1551870489/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Use searchto find people(by industry, location,interest, etc.) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Twitter directories can be helpful tooSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Be interesting, helpful, valuable, relevantphoto by websuccessdiva @ Flickr CC -http://www.flickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Share Good Stuff... photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Listenphoto by inno’vision @ Flickr CC - http://www.flickr.com/photos/innovision/3563008885/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Make Tasty Offersphoto by Brandon Fick @ Flickr CC - http://www.flickr.com/photos/ficken/2947739772/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Play the Follow Game Avoid Spam photo by Arnold Gatilao @ Flickr CC - http://www.flickr.com/photos/arndog/3035341452/Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Don’t Get Caught Up in Numbers photo by auburnxc @ Flickr CC - http://www.flickr.com/photos/auburnnewyork/3959954739/Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • HaveFun!photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • AdvancedTweeting photo by mikebaird @ Flickr CC - http://www.flickr.com/photos/mikebaird/2091939177/Copyright 2009, Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Hashtags Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Twitter Lists Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Twitter Chats Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Examples...Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Tools photo by Sarah Worsham © All rights reservedSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • HootSuiteSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • SproutSocialSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • TwitalyzerSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Measuring for Successphoto by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Return on Social Media http://www.dreamgrow.com/social-media-roi-backwards-for-b2b/Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Connect with me... Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.comSarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • Any Questions?photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC