0
Leveraging
                          the
                     B2B Social Web

                                            ...
a little about me...
      Web Strategist, Geek, Entrepreneur, Mother,
      Wife, Webgrrl, Computer Engineer and MBA2
   ...
B2B vs. B2C




photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/
   andrewarchy @ Fl...
Customers




photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/


   Sarah Worsham, Sazbean ...
Purchasing
photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/


   Sarah Worsham, Sazbean Con...
How
can
the
Social
  Web
     Help?
photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/


   ...
Relationships

photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/


       Sarah Worsham...
Reputation




photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/


     ...
Research




photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/


     Sarah Worsham, Sazbea...
Revenue




photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/


         Sarah Wors...
Doing it Right
photo by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/


         Sarah W...
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Tips



photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/404298099/

   Sarah Worsham, Sazbean Consultin...
Responsibility




photo by JOPHIELsmiles @ Flickr CC - http://www.flickr.com/photos/26015375@N06/3766251685/


           ...
Commitment
photo by beau-foto @ Flickr CC - http://www.flickr.com/photos/belkins/2503182015/


     Sarah Worsham, Sazbean ...
Engagement




photo by lanuiop @ Flickr CC - http://www.flickr.com/photos/lanuiop/401252404/

   Sarah Worsham, Sazbean Co...
Response
photo by Anonymous @ Flickr CC - http://www.flickr.com/photos/tidewatermuse/173598941/

         Sarah Worsham, Sa...
To Learn More:


                                                 Sazbean.com
            blog, podcasts, upcoming webinar...
Any Questions?

 photo by jamuraa @ Flickr CC - http://www.flickr.com/photos/jamuraa/813966437/


     Sarah Worsham, Sazbe...
Connect with me...
    SazbeanConsulting.com
    Blog: Sazbean.com
    Twitter.com/sazbean
    Facebook: www.facebook.com/...
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Leveraging the B2B Social Web

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Not Just for Consumers. Leverage the B2B Social Web.

Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm.

Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.

Published in: Business, Technology
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Transcript of "Leveraging the B2B Social Web"

  1. 1. Leveraging the B2B Social Web Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  2. 2. a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  3. 3. B2B vs. B2C photos by borkur.net @ Flickr CC - http://www.flickr.com/photos/borkurdotnet/363516757/ andrewarchy @ Flickr CC - http://www.flickr.com/photos/andrewarchy/2527200986/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  4. 4. Customers photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  5. 5. Purchasing photo by - luz - @ Flickr CC - http://www.flickr.com/photos/luzbonita/526776059/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  6. 6. How can the Social Web Help? photo by mush2274 @ Flickr CC - http://www.flickr.com/photos/mush2274/3154812438/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  7. 7. Relationships photo by ktylerconk @ Flickr CC - http://www.flickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  8. 8. Reputation photo by Randy Son of Robert @ Flickr CC - http://www.flickr.com/photos/randysonofrobert/1053239908/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  9. 9. Research photo by afroboof @ Flickr CC - http://www.flickr.com/photos/afroboof/3951142846/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  10. 10. Revenue photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  11. 11. Doing it Right photo by joiseyshowaa @ Flickr CC - http://www.flickr.com/photos/joiseyshowaa/2477598966/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  12. 12. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  13. 13. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  14. 14. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  15. 15. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  16. 16. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  17. 17. Tips photo by laffy4k @ Flickr CC - http://www.flickr.com/photos/laffy4k/404298099/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  18. 18. Responsibility photo by JOPHIELsmiles @ Flickr CC - http://www.flickr.com/photos/26015375@N06/3766251685/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  19. 19. Commitment photo by beau-foto @ Flickr CC - http://www.flickr.com/photos/belkins/2503182015/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  20. 20. Engagement photo by lanuiop @ Flickr CC - http://www.flickr.com/photos/lanuiop/401252404/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  21. 21. Response photo by Anonymous @ Flickr CC - http://www.flickr.com/photos/tidewatermuse/173598941/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  22. 22. To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  23. 23. Any Questions? photo by jamuraa @ Flickr CC - http://www.flickr.com/photos/jamuraa/813966437/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  24. 24. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
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