Crafting a Successful Social Media Strategy

Crafting a Successful Social Media Strategy Sarah Worsham Web Strategist & CEO Sazbean Consulting Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

a little about me... Web Strategist, Geek, Entrepreneur, Mother, Wife, Webgrrl, Computer Engineer and MBA2 (in no particular order) what that means... I help companies and organizations grow online by creating digital strategies based on customized analysis and achievement of business goals. Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Overview • What makes a strategy successful? • Start with your Business • Social Media Strategy • Example Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

What makes a strategy successful? photo by pshutterbug @ Flickr CC - http://www.ﬂickr.com/photos/pshan427/2331162310/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Deﬁne Your Business photo by b0r0da @ Flickr CC - http://www.ﬂickr.com/photos/boroda/493020048/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Set your Goal photo by viZZZual.com @ Flickr CC - http://www.ﬂickr.com/photos/vizzzual-dot-com/2655969483/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Who are your customers? photo by ktylerconk @ Flickr CC - http://www.ﬂickr.com/photos/ktylerconk/2163760529/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Marketing & Messaging photo by NatalieMaynor @ Flickr CC - http://www.ﬂickr.com/photos/nataliemaynor/2539937014/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Identify Your Base of Operations photo by gregwest98 @ Flickr CC - http://www.ﬂickr.com/photos/gregwest98/3733687366/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Find Your Audience & Listen photo by Pop!Tech @ Flickr CC - http://www.ﬂickr.com/photos/poptech2006/2968820581/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Who are Your Inﬂuencers? photo by icDJs @ Flickr CC - http://www.ﬂickr.com/photos/icaz/201966162/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Create a Content Strategy photo by websuccessdiva @ Flickr CC -http://www.ﬂickr.com/photos/mariareyesmcdavis/2890706354/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Implementation photo by kevindooley @ Flickr CC - http://www.ﬂickr.com/photos/pagedooley/2331236780 Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Measure & Improve photo by Memotions @ Flickr CC - http://www.ﬂickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Example: Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business Sazbean Internet & Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business Sazbean Increase Revenue by 20% in Internet & 2010 Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business Business Owners, Sazbean Marketing & PR Professionals Increase Revenue by 20% in Internet & 2010 Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business Business Owners, Sazbean Marketing & PR Professionals Increase • Increased Sales Revenue Online by 20% in • Increasing ROI of 2010 online tactics Internet & Business Knowledge Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Business Business Owners, Sazbean Marketing & PR Professionals Increase • Increased Sales Revenue Online by 20% in • Increasing ROI of • Passionate, Geek, online tactics Internet & 2010 Strategic Business • Professional Experience, Knowledge Degrees, Testimonials • Deep technical understanding with a 10,000ft view of how to reach Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC destination

Social Media Strategy Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Base of Operations Sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Satellites Twitter Facebook LinkedIn Sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Content Strategy Twitter Facebook LinkedIn Sazbean.com • Internet, Marketing & Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Implementation Twitter • Request a Quote • Register for Webinar • Signup for Newsletter Facebook LinkedIn Sazbean.com • Internet, Marketing & Technology News & Tips • Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere • Podcast 1/week • Newsletter monthly Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Start with Business 1. Define Your Business 2. Set Your Goal 3. Who are Your Customers? 4. Define Benefits Let’s 5. Marketing & Messaging Review! Social Media 1. Identify Home Base 2. Find Your Audience & Listen 3. Who are Your Influencers? 4. Identify Your Outposts 5. Create a Content Strategy 6. Implementation 7. Measure & Improve Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

To Learn More: Sazbean.com blog, podcasts, upcoming webinars SazbeanConsulting.com Internet Marketing & Strategy Recommended Reading: Social Media Marketing: An Hour a Day by Dave Evans (amazon afﬁliate link) Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

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Crafting a Successful Social Media Strategy

by Sazbean Consulting on Jul 01, 2010

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