Connecting the Dots
           between
      Twitter & The Sale
                                                    Sarah ...
Constantly Evolving




photo by ranko @ Flickr CC - http://www.flickr.com/photos/raneko/4203965136/


   Sarah Worsham, Sa...
Why Measure?
photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/


     Sarah Worsham, Saz...
Set

                      your

                       Goal

photo by viZZZual.com @ Flickr CC - http://www.flickr.com/pho...
Create
      a
    Social
    Media
     Plan

idea of home base, outposts & passports from Chris Brogan - http://www.chri...
Figure
                                                                                        out
                       ...
Attention

photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/


      Sarah Worsham, Sazbe...
Influence




 photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/


     Sarah Worsham, Sazbean...
Sentiment




photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/


         Sarah Wors...
Conversions




photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/


         Sarah ...
Where did you hear about us?




image by http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/
...
Tools
                     photo by Sarah Worsham ©         All rights reserved


Sarah Worsham, Sazbean Consulting DBA Dy...
Ford


                                  http://fiestamovement.com/

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Biggby Coffee


                                http://www.bhappylounge.com/

Sarah Worsham, Sazbean Consulting DBA Dynali...
http://mangolanguages.com

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
Discussion Exercise




photo: http://commons.wikimedia.org/wiki/File:Skillman_Branch_Detroit_Public_Library.jpg

        ...
Any
                                                          Questions?




photo by -bast- @ Flickr CC - http://www.flick...
To Learn More:

               Crafting a Successful
          Social Media Strategy Webinar
                             ...
Connect with me...

    SazbeanConsulting.com
    Blog: Sazbean.com
    Twitter.com/sazbean
    Facebook: www.facebook.com...
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Connecting the Dots Between Twitter & The Sale

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How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.

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Connecting the Dots Between Twitter & The Sale

  1. 1. Connecting the Dots between Twitter & The Sale Sarah Worsham Sazbean Consulting with special thanks to SMCD & the Detroit Public Library Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  2. 2. Constantly Evolving photo by ranko @ Flickr CC - http://www.flickr.com/photos/raneko/4203965136/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  3. 3. Why Measure? photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  4. 4. Set your Goal photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  5. 5. Create a Social Media Plan idea of home base, outposts & passports from Chris Brogan - http://www.chrisbrogan.com/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  6. 6. Figure out what to Measure photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  7. 7. Attention photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  8. 8. Influence photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  9. 9. Sentiment photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  10. 10. Conversions photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  11. 11. Where did you hear about us? image by http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  12. 12. Tools photo by Sarah Worsham © All rights reserved Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  13. 13. Ford http://fiestamovement.com/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  14. 14. Biggby Coffee http://www.bhappylounge.com/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  15. 15. http://mangolanguages.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  16. 16. Discussion Exercise photo: http://commons.wikimedia.org/wiki/File:Skillman_Branch_Detroit_Public_Library.jpg Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  17. 17. Any Questions? photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  18. 18. To Learn More: Crafting a Successful Social Media Strategy Webinar April 14th 12-1pm, $30 Measuring Social Media Success Webinar April 21st 12-1pm, $30 sazbean.com/events use discount code MarchSMCD for $5 off each Good only if you register in the next 10 days! Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  19. 19. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
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