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Connecting the Dots Between Twitter & The Sale
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Connecting the Dots Between Twitter & The Sale

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How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting …

How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.


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  • 1. Connecting the Dots between Twitter & The Sale Sarah Worsham Sazbean Consulting with special thanks to SMCD & the Detroit Public Library Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 2. Constantly Evolving photo by ranko @ Flickr CC - http://www.flickr.com/photos/raneko/4203965136/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 3. Why Measure? photo by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 4. Set your Goal photo by viZZZual.com @ Flickr CC - http://www.flickr.com/photos/vizzzual-dot-com/2655969483/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 5. Create a Social Media Plan idea of home base, outposts & passports from Chris Brogan - http://www.chrisbrogan.com/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 6. Figure out what to Measure photo by Memotions @ Flickr CC - http://www.flickr.com/photos/memotions/259656126/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 7. Attention photo by kalandrakas @ Flickr CC - http://www.flickr.com/photos/eelssej_/463902828/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 8. Influence photo by Babrosa @ Flickr CC - http://www.flickr.com/photos/babrosa/3961281159/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 9. Sentiment photo by [[MorphoMir]] @ Flickr CC - http://www.flickr.com/photos/morphomir/2407451929/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 10. Conversions photo by House of Sims @ Flickr CC - http://www.flickr.com/photos/houseofsims/3117592302/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 11. Where did you hear about us? image by http://mark-hayward.com/2009/03/03/measuring-social-media-return-on-investment/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 12. Tools photo by Sarah Worsham © All rights reserved Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 13. Ford http://fiestamovement.com/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 14. Biggby Coffee http://www.bhappylounge.com/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 15. http://mangolanguages.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 16. Discussion Exercise photo: http://commons.wikimedia.org/wiki/File:Skillman_Branch_Detroit_Public_Library.jpg Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 17. Any Questions? photo by -bast- @ Flickr CC - http://www.flickr.com/photos/-bast-/349497988/ Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 18. To Learn More: Crafting a Successful Social Media Strategy Webinar April 14th 12-1pm, $30 Measuring Social Media Success Webinar April 21st 12-1pm, $30 sazbean.com/events use discount code MarchSMCD for $5 off each Good only if you register in the next 10 days! Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC
  • 19. Connect with me... SazbeanConsulting.com Blog: Sazbean.com Twitter.com/sazbean Facebook: www.facebook.com/sazbean LinkedIn: http://www.linkedin.com/in/sazbean saz@sazbean.com Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC