Connecting the Dots Between Twitter & The Sale
by Sazbean Consulting on Mar 29, 2010
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How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting ...
How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.
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