Why Blogging is Essential to Online Marketing Success

Why Blogging is Essential to Online Marketing Success By AK Stout, Owner, Saying It Social, LLC @akstout18 akstout@sayingitsocial.com

With talk constantlysurrounding social mediasharing, Google and their Search vs. Socialcounterparts are stilldominating how internet users 100find information on the web. 80 60A recent Pew Internet studyfound that search engines 40are still used by 92% of 20internet users. 0 Search SocialThe same study found that 65%of internet users use socialmedia sources to findinformation.Source: http://www.inquisitr.com/133900/search-engines-used-by-92-percent-of-internet-users-study/ @akstout18

The Takeaway:Don’t neglect Search Engine Optimization and themethods that will help your organization show up insearch results.Methods like…. Blogging @akstout18

Short keyword searches are out. Long-tail key-phrase searches are in.People are no longer searching for ‘Plumber’ -instead they are searching for ‘How to fix a leakyfaucet.’ Figure out for what you want to be found and blog about it. @akstout18

Your blog should beyour central hub ofcommunication withyour audience.Not everyone has aFacebook or Twitteraccount to receiveyour information – butanyone with aninternet connectioncan read your blog.Use your blog’s sidebarto get the “extras” in toview – i.e. blogsubscription & calls toaction. @akstout18

Blog Subscribers > Facebook Fans Why?When someone subscribes to your blog –every time you write a post it goes to theiremail.When you post on Facebook, an average ofonly 16% of your fans will see your post. @akstout18

Don’t go it alone. Invite co-workers and organization members to get involved by guest blogging. Varied voices will help keep your blog interesting for your readers andNo blog is an island. more people participating will help keep your blog going. @akstout18

Is getting donations important to thesurvival of your organization?Use your blog to tell stories about what yourorganization does, how it impacts the community, andfor what donated money is used.It’s time to tug on thoseemotional heartstrings. @akstout18

After your write ablog post, use it to feed your social sites.Post a link to it and then periodically select excerpts and quotes when you need fresh content. @akstout18

Help your audience spreadyour message.Put the social share buttonsat the top or left side of eachpost to give those who don’tscroll down and finish thewhole post the option to shareif they’ve liked what they’veread so far. @akstout18

In summary, a blog is important because:• It can be read and found by anyone on the internet – not just social network users.• It tells a story and helps your audience and potential donors connect with your purpose and mission.• It guarantees your messages are not missed.• It helps feed content to your social networks.• It makes it easy for others to share your message across any networks they choose. @akstout18

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Why Blogging is Essential to Online Marketing Success

by Saying It Social on Jul 06, 2012

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