Social Media Developments in the Real-Time Economy: How To Prepare For What’s To Come

Social Media Developments in the Real-Time Economy:How To Prepare For What’s To Come

SOCIAL MEDIA’s popularity continues to grow, connecting people with just about everything theywatch and buy. Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to “Like” a product on Facebook, people are constantly connected to anything they want.

Who’s using? Senior citizens are the fastestgrowing segment of Facebook users in the U.S., and could number 55 million by 2020, according to the Pew Internet and American Life Project.

How To Appeal To: Seniors & Boomers 1. Images Psychologists have established that seniors see themselves approximately 20 years younger than their actual age, so when choosing images of people on your Facebook fan page, the best age group to feature is individuals in their forties and early fifties.2. No HypeSeniors can smell insincere messages, sono aspect of your fan page should displayany form of hype, hard-sell, or content thatis outright marketing.

How To Appeal To: Seniors & Boomers (Cont.)4. Shun JargonEvery industry has terminology whichonly the “in” group comprehends, andutilizing any of this shop-talk willalienate your senior fans. 5. Tell Stories Senior fans won’t relate well to a brand telling them what to do, but if you weave your approach into a story, it will grab their attention, get them engaged, and allow them to connect and empathize with both the message and the company.

Are you an INFOMANIAC?n. A person exhibiting uncontrollable or excessive desire for information.

Social media appeals to many if not all ofour natural human desires/motivations.

This is why people flocked to social media. This is why businesses realized they need to meet their customers here. This is why a site like Google Plus, where people areseeing their content more read and commented on, can grow so big so fast.

In order for a new socialnetwork to be successful it must cater to as many human motivations as possible.

Circles: You can create a circle of contacts that are family, friends, workfriends, former co-workers and so on. With these circles, you can definewho gets to see what kind of updates. The ability to classify groups ofpeople into Circles alone addresses the desires ofAcceptance, Order, Power, Social Contact, and Status.

Search: It is a feature that allows you to create topics of interest anduse them as source of information and then share them with variousgroups. It is a great way to share interests about any topic at any timewith anyone WITHOUT leaving the platform.People search is a fantastic way to find people with similar interestsand/or your target audience and begin connecting with them.

THE FUTURE OF SOCIAL MEDIA

Crowdsourcing And The Availability of Information http://storyful.com/ http://editorsroom.5minmedia.com/

Data is the key to the future success of social media.As more and more consumers share more and more information, the availability of consumer behavior data will be more readily available than ever. For businesses, the future lies in the ability to befound at the very moment a consumer realizes they have a need or want that your business addresses because you will know your ideal costumer more intimately.

Google Could Bridge The Gap Between Search and SocialGoogle will know what you’redoing on Google+, what youhave +1’d, what your updatesare, etc. and then can presentads in Search, based on thatdata. That’s right, as you goback to Google.com to searchfor solutions (or if you search within Google+), you could be presentedtargeted ads based on your actions across the social platform. That’s aform of behavioral targeting.

Business Owners are beginning to accept the fact that they need to use social media as part of their marketing strategy. However, they are still way behind in knowing how.There’s a huge break down between knowing something must be done and knowing what to do. Business Owners need to be educated and trained on how to get the most out of their social media presence.

Plan. Plan. Plan.Not all businesses will fit into the same social media program mold. Research must be done to figure out where the target audience of a business is hanging out online.

Establish Goals You will never be able to measure social media ROI if you don’t know what you are working towards.Suggested Uses of Social Media for Business:1. Brand Recognition2. Customer Service3. Customer Loyalty4. Lead Generation5. Content Generation6. Collaboration7. Community Building

Facebook May NOT Be The Answerhttp://www.hopewellcancersupport.org/Community

Maybe just part of the answer? “Facebook shouldnt be the only thing marketers do online or in marketing. It should just be part of everything they do.” Instead of abandoning all traditional marketing, businesses must work to integration social and traditional. Contests  Fan of The Week Social Loyalty Programs  Exclusive Offers Coupons & Discounts

Going Beyond With Social Loyalty Programs http://mytasti.com

RESOURCEShttp://www.facebook.com/journalistshttp://www.facebook.com/businesshttps://dev.twitter.com/media/newsroomshttp://learn.linkedin.com/journalists/http://www.google.com/+/learnmore/

Social Media Developments in the Real-Time Economy: How To Prepare For What’s To Come

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