Pinterest for business

PinterestAdditional Learning AK Stout @akstout18Pinterest FAQ: http://pinterest.com/about/help/ sayingitsocial.com akstout@sayingitsocial.com

Most recent studies have shown thatPinterest has driven MORE TRAFFIC towebsites than Google+, YouTube, &LinkedIn combined. AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What’s the Attraction?Scan-ability: There is a great deal of written content and it keeps expanding. Consumersand busy business professionals alike are becoming far more accustomed to searchingvisually. The Pinterest platform accelerates the process by aggregating and organizingimages by category or theme, making it easy to search. AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Pinterest’s platform has the potential to offer farmore value than Facebookand Twitter because of its ability to aggregate andnaturally curate content. Oh, and there’s no algorithm to get past. AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Pinterest generates more revenueper click than Facebook or Twitter! AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Is Pinterest Right for Your Business?Go to: http://pinterest.com/source/yourdomain.com to find outAre people already pinning your content? AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Is Pinterest Right for Your Business? (Cont.) Start by looking at the Categories. Do your products/services fit into any of the categories? Does your company’s interests/culture fit into any of the categories? AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Is Pinterest Right for Your Business? (Cont.) Search for products, services, topics, industries, etc. related to your business. Look at Pins first to evaluate interest around your queries by looking at Likes, Repins & Comments. Next look to see if people are creating boards AK Stout around your topics. @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Ready to try?Head to http://pinterest.com to sign up. You no longer need an invite to join! AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Trick: Include your URL in the Name field for exposure every time you pin, re-pin, like & comment. Bio BoardsWeb &Social Sites AK Stout @akstout18 Pins sayingitsocial.com akstout@sayingitsocial.com

Add Pinterest to Your Facebook Pagehttp://woobox.com/pinterest AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Crowdsource Get Noticed AND Save Yourself Some Work Inviting other members of Pinterest to pin on yourboards will definitely get you on their radar and will keep content going to your boards when you aren’t pinning. Plus people feel special when you invite them to participate! AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Pinterest for SEOThe more links out on the web back to yourwebsite – the more “important” the searchengine crawlers view your site. When you include the URL of your website or a page on your site within the description of your pins – that counts as a link back to your site. When people re-pin that… well you get the idea… AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What to Pin?• Infographics AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What to Pin?• Tutorials – Tutorial pins see a 42% higher click-thru rate AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What to Pin?• Products with Prices – Get 36% more likes AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What to Pin?• Informative Images VS AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What to Pin?• Contests – Pin It to Win It AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

What to Pin?• Videos AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Pin-Worthy Descriptions • Call to Action • Keywords • Price • Link AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Don’t want to set up an account? You can still benefit from Pinterest!Consider sponsoring boards on other Pinners’accounts for exposure among their audiences. AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

As a Search Engine for Popular Content• Pinterest takes the guess-work out of whether or not something is going to be popular.• You can see what people actually ‘like’ as opposed to what a search engine robot thinks is popular.• Use it to generate ideas for content to share with your social networks, blog posts, videos, and new products and services. AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

As Research for What People Are Saying AboutSimilar Products and Services Look at Pin descriptions – You’ll see comments like, “This would be perfect for me,” or “I must have this,” or “Love this but it’s too expensive.” AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Put the ‘Pin It’ Button on Your Posts, Pages, and Products AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Make Your Content “Pinnable” with Interesting and Attractive Graphics Whether you’ve installed the ‘Pin It’ button on your siteor whether people use their ‘Pin It’ bookmarklet to try toPin your content – by the nature of the site, a URL can not be pinned unless Pinterest’s crawlers can identify an image. No image = No Pin for youAdditional Learning AK Stout @akstout18Pinterest Goodies – Pin It Button, Bookmarklet & Icons: sayingitsocial.com akstout@sayingitsocial.comhttp://pinterest.com/about/goodies/

Action Items• Put a ‘Follow Me on Pinterest’ button on your website, blog, Facebook & email signature.• Use your other social accounts to let people know what you are on Pinterest and ask them what their favorite boards are – to get a sense of what they would find interesting for you to pin.• Create boards that not only have to do with your business and industry but that show and tell your company’s other interests and passions. You may also want to include some boards that seem to be of interest to your target audience based on what you see them posting.• Make sure to categorize your boards and write a keyword rich description for each one.• Follow, Like, Re-pin, and Comment on the posts of those you want to notice you.• Use Pinterest’s search function to find people who are already pinning about your topics of interest. AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

Additional Resources and Case Studies 1. Interest in Pinterest – AK on ABC 2 News 2. How an Alaskan Mom Brings Millions to Her Carpentry Blog 3. 150 Brands on Pinterest 4. The Marketer’s Guide to Pinterest [INFOGRAPHIC] 5. Pinterest: Why should we be interested? [INFOGRAPHIC] 6. 3 Ways to Use Pinterest for Market Research 7. 5 Pinterest Myths Dispelled 8. Show Your Latest Pins with the Pinterest RSS Widget for WordPress AK Stout @akstout18 sayingitsocial.com akstout@sayingitsocial.com

QUESTIONS/COMMENTS? AK Stout, Owner @akstout18 Saying It Social, LLC http://sayingitsocial.com akstout@sayingitsocial.com

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Pinterest for business

by Saying It Social on Jul 26, 2012

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