FranCamp Nashville 2011: Franchising Goes Social: Facebook Strategies

Facebook StrategiesLocal vs National Pages, Facebook Placesand Tips to Engage Your Fan Base Pssst! Down here! Look for me throughout the presentation for ‘tweetable moments’ brought to you by @akstout18! #FranCamp

PART 1:No Individual Franchisee Business Pages or “I’m Just Not Gonna Have One!”

How would you feel if….…you received mail (the kind that comes in that boxattached to your house) from stores and businesses that arenowhere near where you live?

How would you feel if….…you heard commercials on the radio about eventsnowhere near where you live?…you had to watch commercials on TV about products andservices that weren’t offered in your area? Following National FB Pages can be like getting mail and hearing ads on TV & radio for businesses nowhere near you; not relevant #FranCamp

Maybe something like this?

This is what it can feel like to someone who“Likes” the National Facebook Page of aFranchise because there isn’t a Local Page; lotsof noise about lots of different locations, butno feeling of belonging.

Facebook Business Pages thrive off of conversation andcommunity.I’m not interested in what others have to say about theirexperiences with a business that isn’t the one I would bepatronizing.I want to know what people think Facebook Business Pages thrive off ofand what their experiences have conversation andbeen with the business that community. #FranCamppertains to me, in my area.

Because, after all, it is all about ME.

OK. Problem solved. Each franchise location willhave their own Facebook Page.

Not so fast.

How do you protect Why not havethe brand? a policy?Resources:http://www.inc.com/guides/2010/05/writing-a-social-media-policy.html Protect your brand on social media by having a social media policy inhttp://www.shiftcomm.com/down place for your employees. #FranCamploads/socialmediaguidelines.pdfhttp://socialmedia.policytool.net/

What if people postnegative comments?Make sure you are listening andresponding! Turn it into aResources: positive.https://www.facebook.com/settings?tab=notifications&section=Pageshttp://google.com/alertshttp://socialmention.com

You wouldn’t stop invoicingWhat if no one has because you don’t havetime to manage time wouldand monitor the you?Page? Social media has become just as essentialPut it on your calendar. as any other aspect of your business - no more excuses - make time.Make it a team effort. #FranCampOutsource.

“Couldn’t I save a lot of time and energy bychoosing to just not put my business on Facebook?” “Unfortunately, it may not be your decision to make.”

It September, 2010,(hey, wasn’t that over a year ago?),Facebook introduced Facebook Places.

So?So, the introduction of Facebook Placesmeant that anyone, anywhere, at anytime(with a smartphone) could…

…create a Facebook Page for YOUR business,without your approval, and without you evenbeing notified. And… Anyone can create a Facebook Page for your business via Facebook Place check-ins with their smartphones. #FranCamp

…anyone could then “check in” toYOUR business’ Facebook Page ANDadd comments. And then…

…anyone on Facebook could stumble uponYOUR business’ Page and askquestions, and complain, Protect your brand on social media by having aand become part of the 95%! place formediaemployees. social your policy in #FranCamp

Unfortunately, you aren’t even in the clearsimply because you are a service industry andcustomers don’t come to a single location –people will still “check in” and add yourbusiness.

DO YOU KNOW WHAT THEY ARE SAYING?

Even if you have already created a FacebookBusiness Page, that doesn’t mean a FacebookPlace Page is not out there for your business.

Now would be a good time to start a Facebooksearch (http://facebook.com/search) for thename and location of your business. Run a Facebook Search Run a Facebook Search for your Business name for your Business name often to make sure no often to make sure no erroneous Facebook Place erroneous Facebook Place Pages have been created. Pages have been created. #FranCamp #FranCamp

If you already have an establishedPage, you can claim the rogue PlacePage then merge it with yourexisting Page. If you already have your Place claimed and didn’t merge it right away, just navigate to your Place and click “Merge with existing Page.”

If you don’t already have a Facebook Business Page, and you didn’tfind one, it’s only a matter of time before one gets created for you.Don’t delay the inevitable. You can’t hide from Facebook forever.Plus the fact, PEOPLE ARE LOOKING FOR YOU! Oh yea, and yourcompetition is there, too.Here’s a great resource from Facebook to get you started:http://www.facebook.com/business

PART 2: What To Do With Your Facebook Business PageResources:Best Practice Guide Marketing on Facebook:http://ads.ak.facebook.com/ads/FacebookAds/Best_Practice_Guide_042811_10.pdfBuilding Your Business With Facebook Pages:http://ads.ak.facebook.com/ads/FacebookAds/PagesOptimizationGuide_082211.pdf

You want people to “Like” your Page. You NEED people to“Like” your Page.Here are some tips, about 20 pages or so worth to be exact.(Don’t say I never gave you anything!)http://sayingitsocial.com/francamp/

Find Your Page/Create A Page…………………………………Get People to “Like” Your Page……………………………….Panic Start a Conversation With Your Audience…….

How do you get them to talk to you?

Make it about them. Tell them they are great.Learn about them and what they like. Askthem. Give them info. Make them feel part ofyour community. Ppl are the most likely toWhat would make you converse with you on your Facebook Business Pagecome back to your Page when you make it as clear as possible whats in it forand communicate with you, them. #FranCampif you were them?

Pictures. Mix it up and have fun!Videos.Quotes.Humor.Contests.Add your own caption.“What do you think?“What would you do?”“What are your ideas?”

Why Facebook’s updates (some old and somenew) are a GOOD thing for your Business!

Use Facebook As PageInvite Friends To “Like” Your PageShare Posts From Other’s Pages to Your OwnRecommend This PlaceAlso OnGet Updates Via SMSGet Updates Via RSSEnhanced Insights (http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf)Post Visibility In The News TickerFacebook Cover

Use Facebook As Page

Invite Friends To “Like” Your Page

Share Posts From Other’s Pages to Your Own

Recommend This PlaceNote: Your Page has to be aPlace Page in order for you tohave this feature. You can turn your Page into a Place Pagesimply by adding an address into the Info of your Page. Youdo not need to put a street address, only city and state.

Also OnLet people see that you are also on sites like Foursquare and SCVNGRby checking the box in your basic settings to add Widgets.

Get Updates Via SMSGet Updates Via RSS

Enhanced Insights (http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf)

Post Visibility In The News Ticker

Facebook Cover

Thank you for your time!For questions at any time please feel free to reach out to me on any of the following channels: AK Stout, Owner Saying It Social akstout@sayingitsocial.com http://sayingitsocial.com http://facebook.com/sayingitsocial http:/twitter.com/sayingitsocial

FranCamp Nashville 2011: Franchising Goes Social: Facebook Strategies

by Saying It Social on Oct 22, 2011

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FranCamp Nashville 2011: Franchising Goes Social: Facebook Strategies — Presentation Transcript

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