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SEO for beginners
 

SEO for beginners

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Very very basic guide for beginners

Very very basic guide for beginners

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    SEO for beginners SEO for beginners Presentation Transcript

    • SEO How to buzz with Montag, 17. August 2009 1
    • Montag, 17. August 2009 2
    • agenda • fundamentals • keywords • offs & ons • crystal ball Montag, 17. August 2009 3
    • agenda • fundamentals • keywords • offs & ons • crystal ball Montag, 17. August 2009 4
    • fundamentals • Search Engines • History • Technique • Who cares • Web Catalogues Montag, 17. August 2009 5
    • Search Engines: History 1994 - Y2K 1999 1998, Brin & Page, Stanford Uni: The Anatomy of a Large-Scale Hypertextual Web Search Engine 2009 Market Share (D.A.CH): > 90 % Montag, 17. August 2009 6
    • Technique Crawler / Index Frontend Bots / Spider Montag, 17. August 2009 7
    • Technique Frontend Index Crawler / Bots / Spider Montag, 17. August 2009 8
    • Montag, 17. August 2009 9
    • Who Cares Montag, 17. August 2009 10
    • SERPs Ranking Factors natural link structure age & link quality PageRank Montag, 17. August 2009 11
    • Catalogues • DMOZ / ODP - Open Directory Project • local / niche catalogues • take care - evaluate faithfully • bad neighbourhood is - well - bad ;-) Montag, 17. August 2009 12
    • agenda • fundamentals • keywords • offs & ons • crystal ball Montag, 17. August 2009 13
    • Keywords • Brainstorming • Databases • Keyword Evaluation Montag, 17. August 2009 14
    • Brainstorming • it‘s not important what you would search for • you need to figure out what customers are looking for Montag, 17. August 2009 15
    • Databases • Once more: Google ;-) • Google Adwords Keywordtool • Google Trends • or commercial providers Montag, 17. August 2009 16
    • Adwords KW Tool Montag, 17. August 2009 17
    • Google Trends Montag, 17. August 2009 18
    • commercial providers • SISTRIX Toolbox • Searchmetrics SEO Suite • .... Montag, 17. August 2009 19
    • agenda • fundamentals • keywords • offs & ons • crystal ball Montag, 17. August 2009 20
    • On Page • Domains / Hosting • Site Structure • Topicality • URI • Internal Linking • DC - Duplicate Content Montag, 17. August 2009 21
    • Domains / Hosting • choose domain wisely • TLD - country specific • also own typos! • choose reliable hosting provider Montag, 17. August 2009 22
    • Site Structure • Title Tag • <title> olé olé </title> • describe what‘s it all about • not more than 3 keywords (if possible) • „Keyword 1 Keyword 2 at sitename.com“ Montag, 17. August 2009 23
    • Site Structure • Heading • <h1> We rule! Wohooo! </h1> • <h1> - <h6> • Meta Tags • Part of a lot of myths ;-) • don‘t matter that much nowadays • don‘t believe everything - tags like <PR = 10> are stupid bull..it =) • description tag makes sense • tags for local identification should be used too Montag, 17. August 2009 24
    • Site Structure • Keyword Density • frequency of keywords in relatioin to content on site • was important in the old days • today: write content for people, not for robots • avoid „keyword stuffing“ (not more than 5 - 7 %) • you don‘t have to count, there are tools for checking kw density =) • Topicality • sites that are updated regularly will be found more easily • Blogs.Yeah! =) Montag, 17. August 2009 25
    • Site Structure • URI • Unified Ressource Identifier • www.ambuzzador.com/knowhow/seorules • don‘t change! • talking URIs (ambuzzador.com/seo is cooler than ambuzzador.com/123/ uil39/ixpd.xps) • use - • don‘t use parameters & session id‘s (mod rewrite!) Montag, 17. August 2009 26
    • Site Structure • internal linking • don‘t use „here“ as link text - use meaningful link text • use alt-tags for pictures and media • broken wings links • check your links once in a while - important! • Navigation • use html! don‘t mess around with javascript, pictures, flash... • css is fine & breadcrumbs are tasty! • Sitemaps - yay! • DC is bad! Montag, 17. August 2009 27
    • Off Page • Links for Ranking • Evaluation of Links • more off page Montag, 17. August 2009 28
    • Links for Ranking • Page Rank • recommendations rule • recommendations are evaluated • Link-, Domain & IP Popularity • outdated - manipulation • not exact • Authority / Hilltop • Experts link to a lot of relevant pages • Authorities receive a lot of links from experts • Link Text Montag, 17. August 2009 29
    • Evaluation of Links • Relevance (topic related) • Position on site (header, content, sidebar, footer, ...) • Age • Amount of outbound links • Inheritance (no follow, robots.txt) • Site Quality Montag, 17. August 2009 30
    • more... • Link buying • Link renting • Linkbaiting Montag, 17. August 2009 31
    • agenda • fundamentals • keywords • offs & ons • crystal ball Montag, 17. August 2009 32
    • crystal ball • search engines develop • google‘s testing new algorithm right now • semantic web is coming! • live search becomes more important • search engines will implement more services Montag, 17. August 2009 33
    • Important Guideline don‘t suck!* :-) * Avinash Kaushik, Webevangelist Google inc. Montag, 17. August 2009 34