In what ways does your media product use, develop or challenge forms and conventions of real media product?<br />
The trailer does challenge forms of conventions, an example is the main antagonist in the trailer, we decided to use a young female child to be our killer. This is not common in horror as a young child is seen as an innocent person. Whereas a big bulky man would be seen as a more effective to scare people and is seen as a common convention in horror genre. Films such as, “Friday the 13th”, “Texas massacre” and “wolf man” are examples. However, recently many films have adopted in using a female as a killer such as ‘The ring’ and thus female killers are becoming common in horror genre films.<br />
Another convention that my media product challenges is the saying “good against evil” and that the “outcome is the good person prevails”. However, in my trailer we have challenged this. There is a sense of good person in the film, as the person goes searching for a girl that he thinks maybe lost but the killer always ends up killing her victims.<br />
We wanted to use a voice over to narrate the trailer. This would make the audience understand what was going on or was going to happen without actually telling the whole story. The ‘Wolf Man’ trailer was very effective in doing this. However, we then decided jus to put a voice over the tile instead of the whole trailer. This was because we thought the trailer would be more effective like this in creating suspense and not revealing to the audience what is happening in the trailer.<br />
We also used a common convention which is commonly used in horror films such as sound. Sound is very important in horror for creating suspense in films. All horror films follow this convention as we adopted this technique of slow pace background music and then as the trailer goes on, the pace of the sound increases to create sense of something is going to happen.<br />
We used our trailer to introduce the main character of the film which is the little girl. This makes the audience feel more familiar with the character when they go and eventually see the film. This is a common convention used in trailers to promote the film by using their star characters so some audience may be drawn into the film jus by recognising the character.<br />
In addition we followed the convention in putting the name of the film and the release date at the end of the trailer. The reason for this is that this information is most important for the audience and so they do not forget about it.<br />
Many horror films use a USP (unique selling point) to sell or promote their films such as the film being 3D. We have also followed this suit and gone for a USP. Our USP is the young child; we use this as the USP because it is not common in the horror genre for a young child to be a killer and thus audience may get attracted to this and want to find out how a little girl can be such a killer.<br />
Throughout the magazine cover, I have followed many conventions such as having the images of the featured film on the front cover of the magazine and no other images. The main image of the girl is covering the title of the magazine which shows that the featured film is more important. Also the magazine cover follows a common theme of using white red and black. I used bright colours such as red and white as it would catch the readers’ attention. <br />
When designing the poster for the trailer, I followed many of the convention of a typical film poster. I used dark, gloomy effect which easily can be recognised as horror genre. I kept a similar theme throughout the poster to get an eye catching impact. We included the actors, directors etc. we used an established horror film’s poster as a basis for our poster. ( The ring )<br />
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