The Health Care market in India_Sayantan


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This PPT talks about the health care market in India and Medical Tourism.
Marketing, Brief details included.

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The Health Care market in India_Sayantan

  1. 1. Health Care market in India  Hospitals  Pharmaceuticals  Diagnostics  Medical Equipment and supplies  Medical Insurance  Medical Tourism GROUP A4- Sayantan Singha Debojyoti Bhowmik Debanjan Sen Prashant D’cruz Rajiv Das Ria Chakraborty “Healthy citizens are the greatest asset of any country” - Winston Churchill
  2. 2.  The world’s 4th largest economy in terms of Purchasing Power Party after US, UK and Japan  109 million literate population.  An educated urban middle class of approximately 60 million.  7th most attractive destination for Foreign Direct Investment. - Japan Ex-Im bank report.  India - Top among world’s emerging markets. - Morgan Stanley report INDIA
  3. 3. Hospital Ownership Basis Clinical Basis Public Hospitals Voluntary Hospitals Private Hospitals Corporate Hospitals General Hospitals Rural Hospitals Specialized Hospitals Isolation Hospitals Teaching Hospitals Tertiary Hospitals Hospitals can be classified on grounds of ownership and clinical operation
  4. 4.  Apollo Group of Hospitals -one of India’s largest healthcare players. - Plans to invest Rs.2000 core, to build around 15 new hospitals nationally and internationally.  Fortis Healthcare - 250 core, 200 bed cardiac hospital plus 12 cardiac and information centers. Expansion plans: increase capacity to 375 beds and tie-up with an overseas partner.  Escorts: -EHIRC provides intensive care to patients after surgery or angioplasty. Unique in the field of preventive cardiology.  Wockhardt – -is working with Harvard Medical International in providing world-class health care to Indians through Wockhardt Hospitals especially in the field of HIV/AIDS.  Asian Heart Institute - - the newcomer. A swank, high-tech and state-of-the-art hospital with 230 beds, 7 operation theatres facility. MAJOR PLAYERS
  5. 5. Hospitals are a major component of the Indian Health care industry forming a more than 50% of healthcare sector revenues 2 10 18 35 57 114 150 0 20 40 60 80 100 120 140 2006 2007 2008 2009 2010 2011 2012 NosofAccreditedHospitals Year Pwc health research institute
  6. 6. Current Scenario of Health insurance Healthcare Insurance Market in India is unique and has a strong growth potential than the other insurance markets. Health Insurance is an important part of Indian Insurance market and it portfolio which growing at the highest rate. 17 General Insurance Companies and 3 Health Insurance companies are at present selling health insurance.
  7. 7. 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2002 2003 2004 2005 2006 2007 2008 2009 2010 761 1004 1354 1732 2222 3209 5125 6526 8100 Source : IRDA INDIA HEALTH MARKET INSURANCE
  9. 9. Pharmaceutical Industry  Bulk drugs, drug intermediates, formulations, generic & branded, OTC  Bio-technology, Bio-informatics, neutraceuticals  Annual turnover – Rs: 23,000 cr. (5-6% growth p.a.)  Employment – Direct - 50 lakhs Indirect - 25 lakhs  20,000 units (300 in the organized sector)  No. of hospitals – 16,000  Retail chemists – 6 lakhs  4th in the world (volume)  12th in the world (value)  Significant exports from India
  10. 10. Traditional Formulation Cluster Emerging Bulk Drugs Cluster Emerging Formulation Cluster Traditional Bulk Drugs Cluster GOA MAHARASHTRA – Mumbai, Pune ANDHRA PRADESH - Hyderabad ANDHRA PRADESH - Visakhapatnam HIMACHAL PRADESH – Baddi UTTARAKHAND - Pantnagar, Haridwar GUJARAT – Ahmedabad, Ankleshwar, Vapi, Vadodara MAHARASHTRA – Mumbai, Tarapur, Aurangabad, Pune ANDHRA PRADESH – Hyderabad, Medak TAMILNADU – Chennai PONDICHERRY KARNATAKA – Mysore and Bangalore GOA - Panaji Contract Manufacturing Market—Key Indian Hubs
  11. 11. Pharmaceutical Industry Market share
  12. 12. Diagnostic Market Overview Indian diagnostic market comprises of  Diagnostic test services market  Diagnostic products/instruments market Hospitals & NH 40% Others 7% Labs & Diagnostics 12% Pharma & Supplies 20% Allopathic Doctors 22% The pathology market is currently 2.5 per cent of the overall healthcare delivery market. There are 40,000 independent path labs in the country and the industry is highly competitive and price-driven with kickbacks and business referral payments in the absence of a regulatory body. Around 70 per cent of treatment decisions in the country are based on lab results.
  13. 13. Diagnostic Market segment
  14. 14. Medical equipment suppliers  Expensive capital expenditure CT Scan, MRI, Cath lab, Laser, Theatre equipment, X-ray  Siemens, Philips, Hitachi etc.  New hospitals, modernization (technological obsolescence)  Each new bed – total capex Rs. 20-100 lakhs  Equipment sales, AMC, Spare parts, training Rs. 8,000 to 9,000 cores p.a.
  15. 15. Medical Technology Market • $5 billon Medical Device market • Expect to reach CAGR of 15% (KPMG) Medical Device Market growth rate of 15% “We can expect 12%–16% annual growth over the next 10 to 15 years. All the risk factors put together are just irritants, which at most can bring growth to 8%–9%. This is still significantly higher than the 2%–3% growth that developed, Western markets are currently experiencing.” Annaswamy Vaidheesh - Johnson & Johnson
  16. 16. MEDICAL TOURISM WHY IN INDIA Why India? Short Wait Time High Quality Low Cost English Speaking Staff Travel Affordability
  17. 17. Medical tourism in India The Current Scenario The major service providers in Indian medical tourism :  The Apollo Hospital, Escorts Hospital, Fortis Hospitals, Breach Candy, Hinduja, Mumbai’s Asian Heart Institute, Arvind Eye Hospital, Manipal Hospitals, Mallya Hospital, AIIMS.  In terms of location- Delhi, Chennai, Bangalore and Mumbai cater to the maximum number of the health tourists and are fast emerging as medical tourism hubs.  Nowadays medical tourism in India includes advanced and life savings health care services like open transpalnts, cardio vascular surgery.
  18. 18. How the fall of Rupee has increased medical tourism in india As the rupee continues to plummet, more and more patients from abroad are coming to India to undergo complex surgeries at affordable rates. Private hospitals in Chennai say that they have seen a 10% to 15% increase in medical tourism in the past one year. While part of it could be attributed to the falling rupee, the bigger picture spells strain on the hospitals' pockets as they procure most of their medical supplies from abroad. The study conducted by the Associated Chambers of Commerce and Industry (ASSOCHAM) said an Australian patient who paid about 10,000 dollars for a surgery in 2010 could get the same procedure done for about 7,000 dollars now
  19. 19. Cost comparison between India, USA, Thailand and Singapore
  20. 20. Stay Healthy, Stay Happy! 