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Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
Transmedia Branding
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Transmedia Branding

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Transcript

  • 1. Narcissistic Advertiser Ignored Consumer
  • 2. Video Games TREND Print Radio 1 Bill Television Boards Ipod/Ipad/PSP Ipod/Ipad/PSPTREND 2 Social Networks Couch Gaming Music Bookworms Wanderers Potatoes Addicts Lovers BidirectionalBest Practices Communication Transmediaof Traditional of Online Storytelling Marketing Platforms
  • 3. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNSMEASUREMENT RETURN ON ENGAGEMENT LEARNING CREATE YOUR OWN CAMPAIGN
  • 4. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNSMEASUREMENT RETURN ON ENGAGEMENT LEARNING CREATE YOUR OWN CAMPAIGN
  • 5. TRANSMEDIA STORYTELLING is a process of conveying messages, themes or storylines to massaudience through and ARTFUL and WELL-PLANNED use of multiple media platforms TRANS- MULTIPLE ENGAGING MEDIA MEDIA CONTENT STORY PLATFORMS TELLING
  • 6. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNSMEASUREMENT RETURN ON ENGAGEMENT LEARNING CREATE YOUR OWN CAMPAIGN
  • 7. MULTIPLE TRANS- ENGAGING MEDIA CONTENT MEDIA STORY PLATFORMS TELLING Immersive World Movies EngagingCharacters Web Timeless Comics Theme Video Games Brand/Story Arc Platform Strategy
  • 8. "The medium is the message" means that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Provoke Imagination Thought ONLINE WEB COMICS ARTICLES Active Engagement Learning VIDEO AUDIO GAMES JINGLES Passive Create Engagemen Conversations MOVIES/ t SOCIAL ADS MEDIA
  • 9. Compelling (often Timeless Utopian) Theme Storyline Multiple Involving Access Characters points IngredientsImmersive of a Loyal Fan World Transmedia Base Brand Story
  • 10. Intense Loyalty Long-term LongerEngagement Lifespan of a Campaign WHY TRANSMEDIA Bidirectional Substantially Communication Increase ROE
  • 11. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNSMEASUREMENT RETURN ON ENGAGEMENT LEARNING CREATE YOUR OWN CAMPAIGN
  • 12. THE CLASSIC THE COMPREHENSIVE THE CULT
  • 13. MOVIE 1 MOVIE 2 MOVIE 3 THE MATRIX FRANCHISEVIDEO GAME WEB COMICS ANIMATION
  • 14. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNSMEASUREMENT RETURN ON ENGAGEMENT LEARNING CREATE YOUR OWN CAMPAIGN
  • 15. CREATING UTOPIA! UNDERSTANDING CONTENT…
  • 16. Compelling (often Timeless Utopian) Theme Storyline Multiple Involving Access Characters points IngredientsImmersive of a Loyal Fan World Transmedia Base Brand Story
  • 17. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNS RETURN ON ENGAGEMENT &MEASUREMENT AD OPTIMIZATION LEARNING CREATE YOUR OWN CAMPAIGN
  • 18. TRANSMEDIA BRANDING
  • 19. WEB CAST TWITTER FACEBOOK FANS FACEBOOK FEEDBACK
  • 20. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNSMEASUREMENT RETURN ON ENGAGEMENT LEARNING CREATE YOUR OWN CAMPAIGN
  • 21. Awareness Viral Reach= Sum of G.P (Viral Factor 0.5) & CPM Intent No. of Facebook Likes, Twitter Reach calculation, Share of Desire Conversation & CPC Action Remix & Share Percentage Loyalty Content Creation Advocacy (Prosumer Communities)
  • 22. WHAT IS IT? CONCEPT & WHY USE IT? WHAT IT’S NOT! CASES - CASES -APPLICATION FILMS BRAND CAMPAIGNS RETURN ON ENGAGEMENT &MEASUREMENT AD OPTIMIZATION LEARNING CREATE YOUR OWN CAMPAIGN
  • 23. ANIMATION ONLINE WEB COMICS FILMS GAMES

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