RIAs used by enterprises today to solve internal and external business problems include:Self-service applicationsThe category of self-service includes everything from online banking applications, new account registration, customer support apps, employee self-serve in managing their own benefits, investment portals, and more. Data visualization appsWe are also focused on showing how rich data visualization helps people understand and absorb information more quickly. Many of the self-serve type apps also use rich data visualization. Examples of data visualization applications include dashboards, stock market applications, and more.
Here are some specific examples…NASDAQ used the Adobe® AIR® runtime and the Adobe Flex® framework in combination with Amazon S3 to create and deploy Market Replay, a dynamic application that enables investors and brokers to replay market events and review historical data in simulated real time. The Flash Platform:Made building the application economically viable Accelerated development with a familiar, object-oriented frameworkIntegrated easily with Amazon S3 to offer an inexpensive, scalable, reliable, and fast data storage infrastructureHelped create a new revenue stream: Initially created for internal use only, the company quickly realized the RIA was compelling enough to be offered as retail product.This offering helped them gain an edge on the competition, and improve customer satisfactionThe Market Replay application:Reduced the frequency of trader stock price adjustments, resulting in possible savings of hundreds or even thousands of dollars per order Accelerated service rep resolution of customer questions, lowering costs and boosting productivity by up to 50% Improved responsiveness to trader inquiries Enhanced regulatory compliance efforts Helping NASDAQ save an estimated thousands of dollars per quarter through improved compliance trackingAccelerated rollout of additional NASDAQ services using standards-based Flex environmentSources:Quote from PDF portfolio, the Business Benefits of RIAs, business managementOther info from http://www.adobe.com/flashplatform/apps/nasdaq/ http://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=533962&loc=en_usFSI Slides.PPT
With a goal of enabling their customers to access and interact with shipping information where and when they wanted, the FedEx development team built the FedEx Desktop RIA on the Adobe Flash Platform. The FedEx Desktop RIA:Provides customers with timely and accurate information regarding the status of their FedEx shipmentsDelivers a consistent and branded customer experience online and offline, enabling them to access information faster and more easily in an integrated online, offline, and mobile environmentProactively updates customers about changes to shipment statusThe Flash Platform:Increased developer productivity by nearly 50%http://www.fedex.com/desktop/installwelcome.html Source:http://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=580970&loc=en_us&sdid=DWYRXGraphics from there, too
Further proof of the strength and acceptance of the Flash Platform is the fact that the Flash Player has an adoption rate unmatched by any other technology. Installed 8 million times each day, the Flash Player is:Used by more than 2 million professionals to get their daily jobs doneInstalled on more than 98% of Internet-connected PCs worldwideUsed by 85% of Alexa 100 top websitesIs available to more than 98% of customers within enterprise organizations (based on data from over 50,000 Forrester corporate clients)Used to view more than 75% of all video on the web and to access more than 70% of all web gamesAdditionally:95% of the top 20 smart phone OEMs have committed to support Flash Player75% of senior executives surveyed by the Society of Digital Agencies say they will look to hire or contract Flash Platform developers in 2010 – making that technical skill more sought after than any other, including AJAX, Silverlight and Java.Sources:Enterprise penetration: http://www.adobe.com/products/player_census/flashplayer/enterprise_penetration.htmlhttp://www.ashorten.com/2009/07/10/enterprise-flash-player-penetration-statistics-published/Professionals:http://www.adobe.com/products/player_census/flashplayer/Development skills:“2010 Digital Marketing Outlook – Society of Digital Agencies” PDF from Patty Nozato
Adobe does and will continue to support HTMLThe Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t changeAIR 2.0 (desktop) includes support for HTML5Adobe is committed to supporting HTML5 in its leading Web development toolsThe Flash Platform delivers cross-platform, cross-browser, cross-device consistencyHTML5 implementations will differ and hinder content adoption of rich features, including video tag supportNo consistency in codec support for video is yet visibleAdobe offers best-in-class tool chain used by 3.5 million designers and developersHTML5 will require and benefit from Adobe’s investment in breadth of toolingRapid update cycles enable Flash innovations to reach ubiquity in less than 1 yearFlash will continue to lead in innovation, much faster than HTML and browsersHTML5 implementations are likely to exhibit some inconsistenciesBrowser implementations have long varied, creating challenges for developersNew implementations are just as likely to varyStandardization and evolution to consistency will take yearsFlash Player delivers cross-platform, cross-browser, cross-device consistencyNo consistency in codec support for video yet visibleMajor browser vendors are unable to agree on common codecsThese disagreements resulted in a video tag spec that will not include a codec requirement
Demandbase used the Adobe® Flash® Platform and supporting technologies to build a suite of on-demand solutions that make acquiring qualified business leads as easy as shopping for music online. Sales and marketing personnel can access the solutions from a browser, a desktop widget, or an e-mail inbox.
Sharp Electronics used the Adobe® Flash® Platform to deploy an executive "cockpit" application that informs core executives of key SAP data, facilitating rapid responses to emerging trends. The data is presented in an Adobe AIR® application on a 65-inch interactive display. They chose to use the Flash Platform because:It is ideal for developing intuitive, interactive data expression. The development environment dramatically accelerated time to deployment. It supports diverse screens, including Sharp's 65-inch Liquid Crystal monitor. It allows integration of a rich user interface with enterprise applications like SAP.Source:http://www.adobe.com/flashplatform/apps/sharp/
The Flash Platform Evangelist Kit The goal of this presentation To help developers champion the use of the Flash Platform as the chosen solution for rich Internet applications and content to their technology decision makers. The audience for this presentation Your customers Technology decision makers in your company How to use this presentation This slideshow presents key facts and information on individual slides. It is supplemented with detailed annotations in the “notes” portion of each slide which you can use as a script while presenting. Use various aspects of this presentation in your own presentations and/or analysis. Other components of the kit (available soon) Recorded presentation White papers How this presentation is organized This presentation is built around the most common objections and misconceptions about the Flash Platform with countering proof points for each one.
All external content and images pending approvals.
The Adobe® Flash® Platform in the Enterprise One Web, Any Device
All external content and images pending approvals. Users who find a web site difficult to use will simply switch to one that isn’t. “Rich Internet Applications: What’s the Business Case?” Info-Tech Research Group, December 2008 http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
Strategic customer-facing RIAs increase revenue and reduce costs Engaging, informative, self-service-oriented RIAs encourage customers to Stay on your site longer Explore more options Complete more online transactions Spend more money Recommend the site to others Return more often Well-designed customer-facing RIAs can Increase online sales up to 30%* Increase conversions, cross-channel sales, and upsells by up to 40%* Reduce contact center / telephone agent calls up to 20% annually* All external content and images pending approvals. “…even modest improvements in online customer experiences can boost revenue gains by $117 million to $311 million per year -- due to additional purchases, reluctance to switch, and likelihood of recommending to colleagues and friends.” – Forrester “Customer Experience Boosts Revenue” by Bruce D. Temkin, June 22, 2009 * Forrester: “The Business Case for Rich Internet Applications” by Ron Rogowski, March 12, 2007
All external content and images pending approvals. Despite advances in IT, most enterprises still have the same basic problem: Making sound business decisions requires complete, contextual and accurate data visualized in a manner that makes sense to the L.O.B. owner… Duane Nickull, Author “Web 2.0 Architectures”, O’Reilly ISBN-10: 0596514433
RIAs help businesses save money by enhancing employee productivity Used internally, RIAs can help the enterprise Unite key data from disparate sources Increase employee productivity Reduce data entry time up to 40% Improve accuracy Save time Reduce operating expenses All external content and images pending approvals. Read More: http://www.adobe.com/enterprise/pdfs/infotech-ria-business-case.pdf
The Flash Platform is the leading solution for rapidly building RIAs All external content and images pending approvals. Multiscreen Content and Applications TOOLS FRAMEWORK CLIENTS SERVICES SERVERS Flash Player Flex Flash Media Server Family Flash PlatformServices FlashCatalyst FlashProfessional FLASH PLATFORM Flash Builder AIR LiveCycle ColdFusion Creative Suite Analytics & Optimization http://www.adobe.com/flashplatform
The Flash Platform integrates with existing technology stacks The Flash Platform leverages data from any back-end system and exposes it in a rich, easy to use user experience. CLIENT APPLICATION TIER DESIGN &DEVELOPMENTTOOLS Browsers Creative Suite Flash Player AIR FlashProfessional HTTP/S, Sockets, AMF, RTMP, SOAP, WS*, SMTP, REST, … Flash Catalyst Flash Builder SERVICES TIER 3rd PartyServices Flex Framework Flash PlatformServices Flash Media Server Family LiveCycle RESOURCE TIER EIS Databases Directories ECM Repository MessageQueues SAP…
The world’s leading software companies use Flash Platform in their products All external content and images pending approvals. 8 out of the top 10 companies in finance, healthcare, and consumer electronics industries use the Flash Platform for their business applications Financial
Common use cases for RIAs across various industries All external content and images pending approvals. Customer self-service applications Intuitive, guided self-service applications lower costs, increase visibility and usage while increasing overall customer satisfaction Guided selling applications increase ASP and revenues, while reducing errors and returns driving down costs Data visualization Rich, interactive data visualization simplifies complex data and leads to faster decision making Dashboards enable real time pulse of critical business metrics
NASDAQ All external content and images pending approvals. Enabling stock market participants to replay, understand, and explain market events at any point in time Challenge
Manage and deliver trading data in relevant, interactive ways
Give users instant insight into extremely detailed trading activity in the market at any time during the day
Delivers valuable data analysis at a lower cost to everyone involved
Enables investors and brokers to replay market events and review historical data in simulated real-time
“There’s no doubt that working in Adobe AIR is a huge benefit. The ability to process trading data on the desktop enables NASDAQ to deliver valuable data analysis at a lower cost to everyone involved.” Randall Hopkins Vice president, NASDAQ Market Data
SAP All external content and images pending approvals. Transforming business data into rich, interactive dashboards and data presentations– without programming Challenge
Accelerate new product innovation and user adoption of Business Intelligence (BI) tools through dynamic, impactful user experiences
Drove increased adoption of BI solutions across enterprises
“With BI tools based on the Flash Platform, business users can quickly access and analyze enterprise data to better understand the business without assistance from IT or business analysts.” James ThomasVice President of Product Marketing, SAP BusinessObjects
FedEx All external content and images pending approvals. Connecting customers to shipment tracking information online and offline Challenge
Improve customer access to shipment tracking information, online as well as on the desktop
Delivered consistent customer experience online and offline
Enabled easy-to-use, always on, branded tracking method
Increased development productivity by almost 50%
“… individual shippers, consignees, and small businesses will benefit most from the new, easy-to-use Adobe AIR application because they will have immediate access to critical information about their shipping and supply chain activities.” Aitza Anderson, product manager, FedEx
The Flash Platform is recognized and endorsed by industry analysts, publications, and developers All external content and images pending approvals. “From Adobe, the “most admired computer software company” Fortune Magazine, 2010 2009 Editor's Choice AwardsThe Dozen most influential vendors in enterprise IT for 2009 Intelligent Enterprise, 2009 “Best Rich Internet Platform” InfoWorld, 2009 Adobe ranked “Strong Positive” Marketscope for Ajax technologies & Rich Internet Application Platforms, 2009 “Adobe is best for [firms] looking to completely transform their web experiences.” Forrester 3.5 million Flash Platform developers EvansData Corp, 2009
The Flash Player is the world’s most pervasive software 98% 95% of Internet-connected PCs worldwide have Flash Player installed of top 20 smart phones will support Flash Player this year 85% 3.5 million of Alexa 100 top websites use Flash Player develop using the Flash Platform 70% 98% penetration rate in enterprises - Forrester of web games are delivered using Flash Player 75% of enterprise professionals will seek Flash Platform development skills in 2010 – Society of Digital Agencies All external content and images pending approvals.
Companies use Adobe AIR to deliver RIAs outside the browser All external content and images pending approvals. 300 million AIR runtime installations 2.5 million AIR SDK installations 1 million Installations of Adobe AIR within one year of release 840 Applications in the Adobe AIR Marketplace
Supported by communities, programs, and partners All external content and images pending approvals. 3.5 million developers PARTNERS PROGRAMS TECHNOLOGIES COMMUNITIES 150+ supporting technologies to help in application and project development CAIRNGORM ADOBE OPEN SOURCE (opensource.adobe.com)
Get started and learn the Flash Platform Adobe Developer Connection Flex Developer Center Learn Flex in a Week Free online video tutorials More than 335 user groups Adobe TV Tour de Flex Support programs More than 250 training partners All external content and images pending approvals. >1,100 TRAINING PARTNERS
Experienced developers say it’s fast and simple to get started All external content and images pending approvals. “In just a day or two, developers were able to start working within the Flex Builder IDE. I challenge anyone to be able to do that with other solutions.” Nick Collins Senior Flex Developer, Wilson “Without any prior knowledge of Flex and Flash, we built our application in less than two weeks. The integration between Java and Flex is super simple and getting started with Flex is just a walk in the park.” Leftie FrieleEzmo “If I tried to write this application in C, it would take five times longer just to get it to work on Windows and then I'd have to do it for Macintosh. With Adobe Flex and Adobe AIR, we're saving months of development time.“ Chris Hughes Chief Technical Officer, Brand Up “The sheer amount of time I save not developing a version of my site for every browser is by itself worth it. Not to mention the fact that looks great on mobile. ” Stefen Benton PowerDEX Inc
Adobe is committed to keeping enterprise data secure All external content and images pending approvals. Adobe employs industry-leading security software engineering practices and processes while building products and responding to security issues. Adobe Secure Software Engineering Team Supports ongoing secure software development Conducts proactive security reviews Defines and champions security product lifecycle Performs incident analysis to drive further improvements Product Security Incident Response Team Front-line responders to security incidents Manages communications with security researchers Communicates mitigations and patch schedules Produces detailed security bulletins
Enterprises and governments trust the Flash Platform with sensitive data “We are always looking for ways to improve our efficiency, but only invest in technology that has proven to be reliable. Adobe Flex® is accepted worldwide and provides us with a new opportunity to automate the flight preparation process and save valuable time.” Steve Lusardi & Gerry Van TolProject Officers, NATO “The quality of the stored signatures has considerably improved and the expenses for scanning, indexing, and allocation of rights have been eliminated. In addition, any attempts at fraud can be detected more efficiently and at a lower cost.” KarstenSprengerBankenservice GmbH “ WELCOM convenes the world’s top decision makers and opinion leaders in a virtual community, a single place online where you can work together with peers efficiently and securely to address your concerns and drive global, regional, and industry agendas.” Klaus Schwab Founder and Executive Chairman, World Economic Forum All external content and images pending approvals.
Adobe provides optimized Flash Player technology to Google Increases accuracy of web search results Enables top search engines to understand what's inside of RIAs and other rich web content created with Adobe Flash technology and add that relevance back to the HTML page Works with all existing SWF content, across all versions Adobe provides techniques for building highly searchable RIAs on the Flash Platform to developers All external content and images pending approvals. Adobe provides optimized Flash Player technology to Google for enhanced search engine indexing
The Flash Platform is open and reliable All external content and images pending approvals. “.. Gartner has found that it [Adobe] is more heavily involved in a wide range of open-source initiatives than most of its industry contemporaries.” Gartner, June 2009
Rapidly build enterprise software at a fraction of the cost of other frameworks All external content and images pending approvals. "We can rapidly build enterprise-class software deployed at a fraction of the cost of other frameworks.“ Kevin Chesney, CEO, Acesis Free Available for Purchase Third Party
The Flash Platform and HTML5 “HTML 5 and RIA platforms will be complementary technologies, and enterprise development shops will need to invest in both approaches to deliver expressive applications that combine reach and richness.”* -Forrester Adobe does and will continue to support HTML The Flash Platform has integrated seamlessly with HTML for 14 years, and that won’t change AIR 2.0 (desktop) includes support for HTML5 Adobe is committed to supporting HTML5 in its leading Web development tools The Flash Platform delivers cross-platform, cross-browser, cross-device consistency HTML5 implementations will differ and hinder content adoption of rich features, including video tag support No consistency in codec support for video is yet visible Adobe offers best-in-class tool chain used by 3.5 million designers and developers HTML5 will require and benefit from Adobe’s investment in breadth of tooling Rapid update cycles enable Flash innovations to reach ubiquity in less than 1 year Flash will continue to lead in innovation, much faster than HTML and browsers *“Does HTML 5 Herald The End Of RIA Plug-Ins? Not Really,” Forrester Research, Inc., April, 2010 All external content and images pending approvals.
Demandbase All external content and images pending approvals. Simplifying on-demand B2B lead acquisition Challenge
Build a suite of on-demand solutions that make lead acquisition as simple as shopping for music online
Pay-as-you-go transaction engine delivers one, or thousands, of leads at a time to a customer’s email, desktop, or CRM system
Acquired leads can be automatically integrated into salesforce.com context
“Developing with the Adobe Flash Platform enables Demandbase to deliver a superior experience in the browser and on the desktop.” Chris Golec, CEO, Demandbase
ESRI All external content and images pending approvals. Providing a powerful framework for building GIS RIAs Challenge Present mapping content in more intuitive, compelling ways Provide web msapping APIs that enable developers to integrate mapping, GIS functionality, and content into RIAs Solution Adobe AIR Adobe Flex Adobe Flash Professional Results Enhanced GIS apps that deliver richer, more useful online experiences Partners can quickly build web applications that pull data from multiple legacy and enterprise systems, then deliver that data in seconds as rich media to end users “With Adobe Flex 3, developers can achieve in a couple of days development tasks that would have taken months.” MansourRaad, Senior software architect for the ArcGIS Server
optionMONSTER All external content and images pending approvals. Providing retail investors with a desktop-like, professional-grade experience in the browser Challenge
Differentiate online trading service from competitors
“We looked at options other than developing in the Flex Framework, but we saw that using Adobe Flex Builder was superior in terms of helping us deliver the best customer experience possible.” Dirk Mueller-Ingrand, CEO, optionMONSTER
SHARP Electronics All external content and images pending approvals. Accelerating decision making for core executives Challenge
Inform core executives of key business intelligence data through dynamic, interactive dashboards