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Behavioral Tricks for
Better Holiday Spending
(that don’t require budgeting)
A TD Ameritrade Webcast
It’s tim to manage your (lack of) money!
Topics

1

Introductions

2

Setting Up a Plan of Attack

3

Outsmarting the Retailers’ Tricks

4

Buying Effectively
Who Is This Guy?

Steve Wendel
Principal Scientist
HelloWallet
A Bit About HelloWallet
Customer Centric SaaS Company

Behavioral Science Driven Software
Backed by Consumer Finance
Exper...
New Products Using Behavioral Science

Helping people change
routines and behavior
Voluntarily. Transparently
From exercis...
A Guide for Applying Behavioral Research

http://bit.ly/changebehavior
Lots of New Behavioral Research
Next Up – The Plan of Attack

1

Introductions

2

Setting Up a Plan of Attack

3

Outsmarting the Retailers’ Tricks

4

B...
Pick Your Target Amount

List out all the friends and family you need to buy for….
Trick 1: Separate It

Normal Stuff

Holidays
Trick 1B: Pre-Save
Trick 2: Pay Cash, With Large Bills
Trick 3: Close Off Your Options
Trick 4: Make a Pact
Trick 5: Make Specific Plans
Trick 6: Sleep Well. Eat Well.
Next Up – Outsmarting the Retailers

1

Introductions

2

Setting Up a Plan of Attack

3

Outsmarting the Retailers’ Trick...
Trick 1: Limited Time, Limited Number…

Out of stock? Yeah, sure.
Trick 2: Nostalgia

They aren’t playing that music because they like it.
Trick 3: Teaser Sales
Trick 4: “Friend” Updates
To Learn More

www.bloomberg.com/news/2011-11-23/holiday-survival-secret-tricks-ofretailers.html
Next Up – Buying Effectively

1

Introductions

2

Setting Up a Plan of Attack

3

Outsmarting the Retailers’ Tricks

4

B...
It’s the Wrong Game

Look, gifts are always the wrong thing.
But they are still important.
Money And Effort Don’t Make It Better
Buy Experiences.
Buy Time Together.
It Affects You Differently Than Them
To Learn More

http://bit.ly/happy-money
Summary

Make a plan of attack

Know the tricks they’ll use
Give gifts for impact
Help People Manage Their Money

www.hellowallet.com
Help People Take Action

http://bit.ly/changebehavior
Comments? Stories?

@sawendel

www.about.me/sawendel
Thank You!
TDAmeritrade Holiday Spending and Behavioral Econ
TDAmeritrade Holiday Spending and Behavioral Econ
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TDAmeritrade Holiday Spending and Behavioral Econ

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How can get through the holidays without blowing you budget and stressing out over money? Here are the slides from a webcast with TD Ameritrade that shows you
1) Tips you can use to keep yourself on track
2) How to outsmart the tricks retailers use to make you spend more
3) What the research shows about what gifts are effective and memorable.

Enjoy!

Published in: Economy & Finance, Technology
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  • Goal: Build Credibility
  • http://www.telegraph.co.uk/health/healthnews/9548022/Good-nights-sleep-can-help-you-diet.html
  • http://www.experian.com/blogs/marketing-forward/2012/11/27/twitter-and-hashtags-in-email-subject-lines/ GILTE Golden
  • Transcript of "TDAmeritrade Holiday Spending and Behavioral Econ"

    1. 1. Behavioral Tricks for Better Holiday Spending (that don’t require budgeting) A TD Ameritrade Webcast
    2. 2. It’s tim to manage your (lack of) money!
    3. 3. Topics 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    4. 4. Who Is This Guy? Steve Wendel Principal Scientist HelloWallet
    5. 5. A Bit About HelloWallet Customer Centric SaaS Company Behavioral Science Driven Software Backed by Consumer Finance Expertise Community Partnerships Best in Class User Experience
    6. 6. New Products Using Behavioral Science Helping people change routines and behavior Voluntarily. Transparently From exercise, to organizing email
    7. 7. A Guide for Applying Behavioral Research http://bit.ly/changebehavior
    8. 8. Lots of New Behavioral Research
    9. 9. Next Up – The Plan of Attack 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    10. 10. Pick Your Target Amount List out all the friends and family you need to buy for….
    11. 11. Trick 1: Separate It Normal Stuff Holidays
    12. 12. Trick 1B: Pre-Save
    13. 13. Trick 2: Pay Cash, With Large Bills
    14. 14. Trick 3: Close Off Your Options
    15. 15. Trick 4: Make a Pact
    16. 16. Trick 5: Make Specific Plans
    17. 17. Trick 6: Sleep Well. Eat Well.
    18. 18. Next Up – Outsmarting the Retailers 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    19. 19. Trick 1: Limited Time, Limited Number… Out of stock? Yeah, sure.
    20. 20. Trick 2: Nostalgia They aren’t playing that music because they like it.
    21. 21. Trick 3: Teaser Sales
    22. 22. Trick 4: “Friend” Updates
    23. 23. To Learn More www.bloomberg.com/news/2011-11-23/holiday-survival-secret-tricks-ofretailers.html
    24. 24. Next Up – Buying Effectively 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    25. 25. It’s the Wrong Game Look, gifts are always the wrong thing. But they are still important.
    26. 26. Money And Effort Don’t Make It Better
    27. 27. Buy Experiences.
    28. 28. Buy Time Together.
    29. 29. It Affects You Differently Than Them
    30. 30. To Learn More http://bit.ly/happy-money
    31. 31. Summary Make a plan of attack Know the tricks they’ll use Give gifts for impact
    32. 32. Help People Manage Their Money www.hellowallet.com
    33. 33. Help People Take Action http://bit.ly/changebehavior
    34. 34. Comments? Stories? @sawendel www.about.me/sawendel
    35. 35. Thank You!
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