TDAmeritrade Holiday Spending and Behavioral Econ

  • 272 views
Uploaded on

How can get through the holidays without blowing you budget and stressing out over money? Here are the slides from a webcast with TD Ameritrade that shows you …

How can get through the holidays without blowing you budget and stressing out over money? Here are the slides from a webcast with TD Ameritrade that shows you
1) Tips you can use to keep yourself on track
2) How to outsmart the tricks retailers use to make you spend more
3) What the research shows about what gifts are effective and memorable.

Enjoy!

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
272
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Goal: Build Credibility
  • http://www.telegraph.co.uk/health/healthnews/9548022/Good-nights-sleep-can-help-you-diet.html
  • http://www.experian.com/blogs/marketing-forward/2012/11/27/twitter-and-hashtags-in-email-subject-lines/ GILTE Golden

Transcript

  • 1. Behavioral Tricks for Better Holiday Spending (that don’t require budgeting) A TD Ameritrade Webcast
  • 2. It’s tim to manage your (lack of) money!
  • 3. Topics 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  • 4. Who Is This Guy? Steve Wendel Principal Scientist HelloWallet
  • 5. A Bit About HelloWallet Customer Centric SaaS Company Behavioral Science Driven Software Backed by Consumer Finance Expertise Community Partnerships Best in Class User Experience
  • 6. New Products Using Behavioral Science Helping people change routines and behavior Voluntarily. Transparently From exercise, to organizing email
  • 7. A Guide for Applying Behavioral Research http://bit.ly/changebehavior
  • 8. Lots of New Behavioral Research
  • 9. Next Up – The Plan of Attack 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  • 10. Pick Your Target Amount List out all the friends and family you need to buy for….
  • 11. Trick 1: Separate It Normal Stuff Holidays
  • 12. Trick 1B: Pre-Save
  • 13. Trick 2: Pay Cash, With Large Bills
  • 14. Trick 3: Close Off Your Options
  • 15. Trick 4: Make a Pact
  • 16. Trick 5: Make Specific Plans
  • 17. Trick 6: Sleep Well. Eat Well.
  • 18. Next Up – Outsmarting the Retailers 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  • 19. Trick 1: Limited Time, Limited Number… Out of stock? Yeah, sure.
  • 20. Trick 2: Nostalgia They aren’t playing that music because they like it.
  • 21. Trick 3: Teaser Sales
  • 22. Trick 4: “Friend” Updates
  • 23. To Learn More www.bloomberg.com/news/2011-11-23/holiday-survival-secret-tricks-ofretailers.html
  • 24. Next Up – Buying Effectively 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  • 25. It’s the Wrong Game Look, gifts are always the wrong thing. But they are still important.
  • 26. Money And Effort Don’t Make It Better
  • 27. Buy Experiences.
  • 28. Buy Time Together.
  • 29. It Affects You Differently Than Them
  • 30. To Learn More http://bit.ly/happy-money
  • 31. Summary Make a plan of attack Know the tricks they’ll use Give gifts for impact
  • 32. Help People Manage Their Money www.hellowallet.com
  • 33. Help People Take Action http://bit.ly/changebehavior
  • 34. Comments? Stories? @sawendel www.about.me/sawendel
  • 35. Thank You!