TDAmeritrade Holiday Spending and Behavioral Econ

580 views
476 views

Published on

How can get through the holidays without blowing you budget and stressing out over money? Here are the slides from a webcast with TD Ameritrade that shows you
1) Tips you can use to keep yourself on track
2) How to outsmart the tricks retailers use to make you spend more
3) What the research shows about what gifts are effective and memorable.

Enjoy!

Published in: Economy & Finance, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
580
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Goal: Build Credibility
  • http://www.telegraph.co.uk/health/healthnews/9548022/Good-nights-sleep-can-help-you-diet.html
  • http://www.experian.com/blogs/marketing-forward/2012/11/27/twitter-and-hashtags-in-email-subject-lines/ GILTE Golden
  • TDAmeritrade Holiday Spending and Behavioral Econ

    1. 1. Behavioral Tricks for Better Holiday Spending (that don’t require budgeting) A TD Ameritrade Webcast
    2. 2. It’s tim to manage your (lack of) money!
    3. 3. Topics 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    4. 4. Who Is This Guy? Steve Wendel Principal Scientist HelloWallet
    5. 5. A Bit About HelloWallet Customer Centric SaaS Company Behavioral Science Driven Software Backed by Consumer Finance Expertise Community Partnerships Best in Class User Experience
    6. 6. New Products Using Behavioral Science Helping people change routines and behavior Voluntarily. Transparently From exercise, to organizing email
    7. 7. A Guide for Applying Behavioral Research http://bit.ly/changebehavior
    8. 8. Lots of New Behavioral Research
    9. 9. Next Up – The Plan of Attack 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    10. 10. Pick Your Target Amount List out all the friends and family you need to buy for….
    11. 11. Trick 1: Separate It Normal Stuff Holidays
    12. 12. Trick 1B: Pre-Save
    13. 13. Trick 2: Pay Cash, With Large Bills
    14. 14. Trick 3: Close Off Your Options
    15. 15. Trick 4: Make a Pact
    16. 16. Trick 5: Make Specific Plans
    17. 17. Trick 6: Sleep Well. Eat Well.
    18. 18. Next Up – Outsmarting the Retailers 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    19. 19. Trick 1: Limited Time, Limited Number… Out of stock? Yeah, sure.
    20. 20. Trick 2: Nostalgia They aren’t playing that music because they like it.
    21. 21. Trick 3: Teaser Sales
    22. 22. Trick 4: “Friend” Updates
    23. 23. To Learn More www.bloomberg.com/news/2011-11-23/holiday-survival-secret-tricks-ofretailers.html
    24. 24. Next Up – Buying Effectively 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
    25. 25. It’s the Wrong Game Look, gifts are always the wrong thing. But they are still important.
    26. 26. Money And Effort Don’t Make It Better
    27. 27. Buy Experiences.
    28. 28. Buy Time Together.
    29. 29. It Affects You Differently Than Them
    30. 30. To Learn More http://bit.ly/happy-money
    31. 31. Summary Make a plan of attack Know the tricks they’ll use Give gifts for impact
    32. 32. Help People Manage Their Money www.hellowallet.com
    33. 33. Help People Take Action http://bit.ly/changebehavior
    34. 34. Comments? Stories? @sawendel www.about.me/sawendel
    35. 35. Thank You!

    ×