Five Things You Need to Encourage Action: RefreshDC July 2013
by Stephen Wendel, Researcher at HelloWallet on Jul 19, 2013
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My RefreshDC July13 talk, drawing on Designing for Behavior Change, Chapter 2 (http://bit.ly/changebehavior). ...
My RefreshDC July13 talk, drawing on Designing for Behavior Change, Chapter 2 (http://bit.ly/changebehavior).
"When you ask users to take action—from logging in, to clicking on a link, to exercising more—the application or website must pass five mental tests in a blink of an eye. If it fails any one of them, the user will get distracted or discouraged and you’ll lose them.
This presentation provides practical guidelines for designing intentional action into a product, building on research in behavioral economics and psychology and the practical experiences of HelloWallet.
You already know how to make your products beautiful, engaging, and usable. This talk is about making them effective at supporting users to take action."
Builds on Dual Process Theory, Fogg's Behavior Model, and various bits of Behavioral Econ to give a checklist for product designers trying to support specific actions (from logging in to exercising).
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