SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Five Things You Need to Encourage Action: RefreshDC July 2013

by Researcher at HelloWallet on Jul 19, 2013

  • 648 views

My RefreshDC July13 talk, drawing on Designing for Behavior Change, Chapter 2 (http://bit.ly/changebehavior). ...

My RefreshDC July13 talk, drawing on Designing for Behavior Change, Chapter 2 (http://bit.ly/changebehavior).

"When you ask users to take action—from logging in, to clicking on a link, to exercising more—the application or website must pass five mental tests in a blink of an eye. If it fails any one of them, the user will get distracted or discouraged and you’ll lose them.

This presentation provides practical guidelines for designing intentional action into a product, building on research in behavioral economics and psychology and the practical experiences of HelloWallet.

You already know how to make your products beautiful, engaging, and usable. This talk is about making them effective at supporting users to take action."

Builds on Dual Process Theory, Fogg's Behavior Model, and various bits of Behavioral Econ to give a checklist for product designers trying to support specific actions (from logging in to exercising).

Statistics

Views

Total Views
648
Views on SlideShare
574
Embed Views
74

Actions

Likes
2
Downloads
0
Comments
0

3 Embeds 74

http://mysteryfan.wordpress.com 38
https://twitter.com 35
https://web.tweetdeck.com 1

Accessibility

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Five Things You Need to Encourage Action: RefreshDC July 2013 Five Things You Need to Encourage Action: RefreshDC July 2013 Presentation Transcript