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Why Build a Mobile App
 

Why Build a Mobile App

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This guide was created by designers and developers. We wrote it to help everyone else on the team know what an app can do, be better informed about why people are building apps, and start thinking ...

This guide was created by designers and developers. We wrote it to help everyone else on the team know what an app can do, be better informed about why people are building apps, and start thinking about their own app.

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    Why Build a Mobile App Why Build a Mobile App Presentation Transcript

    • WHY BUILD A MOBILE APP? A GUIDE FOR THENON-DESIGNER/NON-DEVELOPER PEOPLE ON THE TEAM
    • 2 INTRODUCTION Mobile and Tablet apps are big in the news right now. Sometimes companies embark on an app project just because they want an app—but don’t really know why. This guide was created by designers and developers. We wrote it to help everyone else on the team know what an app can do, be better informed about why people are building apps, and start thinking about their own app. We hope you find this presentation helpful. There will also be a workbook available soon. Feel free to use all or part of this presentation as you pitch your organization, it is governed under a Creative Commons Attribution- ShareAlike 3.0 Unported License.Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • WHY BUILD A MOBILE APPCAPSULE EXPERIENCE / ACCESS POINT DEPTH OF INFORMATION EXTENDED CAPABILITIES A HANDFUL OF OTHER REASONS
    • CAPSULE EXPERIENCE
    • 5CAPSULE EXPERIENCE Apps are a great way to build a capsule experience —a completely controlled environment in which to deliver your information. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 6CAPSULE EXPERIENCE We started discussing this idea after reading the article The Biggest Market You’ve Never Heard Of which says: As richer, more dynamic, more interactive sites have hit the Web in force; the existing infrastructure has become alarmingly insufficient. Content is so heavy, and networks so overburdened, that more efficient use of what we have is not only core competence, but critical behavior. While the article went on to talk about different things, it got us thinking about how massive the amount of information is out there and how complex delivery is and how confusing it can be to find the right information—all good reasons why it’s a good time to start creating Capsule Experiences. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 7CAPSULE EXPERIENCE As we look at the wealth and breadth of information out there... ...then pile on layers and layers of complexity, derivations, ads, comments, and the further distractions of social media... ...it’s no wonder that companies are looking for a way to silence the noise and deliver an experience that is as unique as the organization that created it. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • POINT OF ACCESS
    • 9POINT OF ACCESS The almost opposite of a Capsule Experience is a Point of Access. This strategy takes a much broader view of an application—putting the information in the center, then modifying the user interface per access device to keep interactions with your information as efficient as possible per device (computer vs mobile vs tablet). Some examples of this in the marketplace are Evernote, Reeder and Things (products we use and love). In this scenario, you wouldn’t necessarily refer to the “Evernote App,” instead you could say, “Evernote, which can also be accessed on an iPhone.”Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • DEPTH OF INFORMATION
    • 11DEPTH OF INFORMATION Depth of Information is looking at your content as several layers. In a static document or book you basically have one plane that you read through beginning to end. In an app though you can step a user through understanding one piece at a time. There is a phrase that says, “how do you eat an apple? one bite at a time”. Which means you can’t just swallow the whole thing, so you take one bite at a time. It’s how we learn and digest information. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 12DEPTH OF INFORMATION You start by presenting simple concepts to your users, occasionally allowing them to dip to another plane to clarify something (an acronym or a definition), then when they have the basic framework allow them to dive down a level, then another, and so on. It’s important to realize that some users only need the tip of the iceberg, while others want to delve into mastery. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • EXTENDED CAPABILITIES
    • 14EXTENDED CAPABILITIES One of the biggest reasons to move to an app is extended capabilities, all the neat little widgets and gizmos that can be built into an app using native or custom code. It’s best to start with your concept then see what you can make that concept do in between what it is saying. These need to be customized per app, but here are a few suggestions: Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 15EXTENDED CAPABILITIES• Navigation – the personal • Glossary – don’t loose your • User Created Media – pictures, interaction with an app allows audience over a single word, audio and video that can be for different and interesting define those and present it submitted back through the navigation schemes. inline with a tap. app. - Table of Contents – simple • Forums – build a place inside • Advertisements – selling ad navigation that people are the app where people can space to monetize an app. used to. discuss what is going on. • Internal Advertisements – - Topical – similar to website • Task Lists – list of things to do setting up dedicated space (like navigation, users choose can be customized by the user for advertisements) but then which topic they want to visit. then checked off in the app or pushing out internal content, - Use Case Based – we like to emailed for use externally. like the launch of a new call this “choose your own • Quizzes – for both the user and product, or a reminder to adventure”, navigation that creator, a good way to know if submit TPS reports that changes based on who you the information is being displays on the last 4 work days are or your role, where you interpreted as intended. of a month. are or other user-centered • Bookmark – mark particular • Internal Browser – for anything orders. screens that are useful. that needs to go online, keep - By Task – reading, task lists, people in the app. • Highlight – certain parts of text goal lists, etc. for your own reference or to • Updates – send out new• Search – being able to find share with someone else. content as it is finished, fix anything that’s available in the mistakes or refresh images (a • Notes – leave notes in context app. corporate directory that with a way to search through refreshes when new photos are• Rich Media – display audio and those. taken for example). visual in an app. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 16EXTENDED CAPABILITIES• Attribution – links to the author • Augmented Reality – this is an • Toolsets for Users – you could of particular content, complete interesting idea where people create very simple micro-apps with a page about them and a are overlaying data on the real in your app to extend the way to contact them from the world and using mobile devices extended capabilities (see what app. to access this information. we did there?).• Acronym Lookup - have you • Cataloging / Reporting – allow - For copywriters you could ever read something with so users to report damages or include a dictionary, many acronyms that it doesn’t catalog things they see that you thesaurus, language even make sense anymore? You want to know about. manuals. could put in an acronym look • Translation / Localization – - Chefs could have up, or better yet, link all the deliver your app in several measurement conversions, acronyms so once someone languages, or go one step quick substitutions or guides gets what it stands for they can further and update language, to local fresh ingredients. click the word and the entire currency, images, contact info, - Designers could have PMS app updates to only show the etc. Either let your users colors, client contracts, views acronym. choose which language to view, into project management• FAQs – open and close or serve it to them based on systems, etc. information that people need to location. - The more niche the user know or even allow users to • eCommerce - allow shopping base, the greater the depth of submit questions in an app or and ordering from the app, also the toolset. tied to highlighted text. called mCommerce for mobile• Maps / Geo Location – showing commerce. users where something is in relation to where they are. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • HANDFUL OF OTHER REASONS
    • HANDFUL OF OTHER REASONS 18 Apps are Cool Let’s not discount too much that apps are cool right now. They are on the upward trend. You can see more about this in the next section. Pushing Relevant Content We were also looking at an article about how people are interacting with content differently—preferring and expecting relevant content to be pushed to them instead of the onus of retrieval on the end user (Designing For The Future Web). At the time you design an app you can pre-program these content pushes. If you have an event on a certain date, have the app update the user. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • HANDFUL OF OTHER REASONS 19 Where are your Users? We are also factoring in ideas like, “where do people read?” are they doing it at their desks where many other things (email, phone calls, other pressing work, social media, etc) are vying for attention, or are more and more people taking to the mobile platform to squeeze in reading time while they are traveling or waiting? We came across this article: Why Go Mobile? in AdNews. The author posed the answer to his article title with another question: “when was the last time you saw a C-level executive, business manager, or someone in a market segment you are trying to reach without a mobile device”? Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • HANDFUL OF OTHER REASONS 20 Distribution & Ease of Installation If you go with an established platform (Apple, Android, Windows, BlackBerry) they have built in distribution networks, making downloading and installing your app incredibly easy for your customers. How easy? The average person with an iPhone has installed 48 apps, according to May 2011 data from The Nielsen Company1. 1. http://www.marketingcharts.com/direct/mobile-network-operators-face-cost-crunch-17700/ Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • HANDFUL OF OTHER REASONS 21 An Added Bonus for Apps Created in Large Corporations Not only is an app micro-environment controlled for the end user, but it’s controlled for the people publishing an app—which can allow for faster speed to market in large organizations with several departments and layers of red tape. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • THE MARKETPLACENUMBERS ON SMARTPHONES
    • WHO HAS A SMART PHONE? 23 MMMM 76.8 MMMM MILLION PEOPLE IN THE U.S. = that’s about 2 1 IN 4 PEOPLE IN THE U.S. reported owning smartphones during the three months ending in May 2011 1 MMMM 1. http://www.comscore.com/Press_Events/Press_Releases/2011/7/ comScore_Reports_May_2011_U.S._Mobile_Subscriber_Market_Share#.ThQjUPCKz8A.twitter 2. http://www.google.com/publicdata/explore? ds=kf7tgg1uo9ude_&met_y=population&tdim=true&dl=en&hl=en&q=population+of+the+us MMMM Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 24WHICH SMART PHONE? 38.1 26.6 % 2.4 5.8 Top Smartphone Platforms 1 24.7 3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011 Share (%) of Smartphone Subscribers Feb-11 May-11 Point Change Google (Andriod) 33.0% 38.1% 5.1 Apple (iPhone) 25.2% 26.6% 1.4 RIM (Blackberry) 28.9% 24.7% -4.2 Microsoft 7.7% 5.8% -1.9 Palm 2.8% 2.4% -0.4 1. http://technolog.msnbc.msn.com/_news/2011/07/05/7020504-apple-passes-rim-in-us-to-be-no-2-in-smartphone-market-share Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 25 WHO HAS WHAT? M73% GENDER 1 F 27% 7% under 17 18-24 17% 30% 25-34 AGE 1 21% 35-44 17% 45-54 8% 55+less than 15k 6% $ 25 15k-35k 17% 35k-50k 13% 50k-75k 21% 75k-100k 15% 100k+ 28% AVERAGE # OF APPS INSTALLED 3 INCOME 21. http://tech.fortune.cnn.com/2010/02/25/6-ways-iphone-and-android-users-differ/ 3. http://www.intomobile.com/2010/09/10/study-iphone-users-download-average-of-40-apps-2. http://blog.nielsen.com/nielsenwire/online_mobile/iphone-vs-android/ android-25-blackberry-14/ Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 26 WHO HAS WHAT? MF 57% 43% 13% under 17 18-24 12% 21% 25-34 21% 35-44 18% 45-54 14% 55+ NOTE The stats are very different for iPod Touch than iPhone. In general, iPod Touch users are younger (65% under 17) and download more apps GENDER 1 AGE 1 per month (12.1).less than 15k 4% $ 48 15k-35k 9% 35k-50k 9% 50k-75k 20% 75k-100k 18% 100k+ 40% AVERAGE # OF APPS INSTALLED 3 INCOME 21. http://tech.fortune.cnn.com/2010/02/25/6-ways-iphone-and-android-users-differ/ 3. http://www.marketingcharts.com/direct/mobile-network-operators-face-cost-crunch-17700/2. http://blog.nielsen.com/nielsenwire/online_mobile/iphone-vs-android/ on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People
    • 27 WHO HAS WHAT? MF 54% 46% 0% under 17 18-24 3.2% 50% 25-34 24.3% 35-44 11.9% 45-54 10.1% 55+ GENDER 1 AGE 2less than 50k 10.1% 50k-75k 16.5% $ 75k-100k 100k-125k 125k-150k 150k-200k 9.8% 13.9% 15.9% 14.7% 14 200k+ 6.4% withheld 12.7% AVERAGE # OF APPS INSTALLED 3 INCOME 2 NOTE INCOME RANGES START MUCH HIGHER FOR BLACKBERRY1. http://nerdberry.net/2010/08/02/rim-shows-off-blackberry-user-demographics/ 3. http://www.intomobile.com/2010/09/10/study-iphone-users-download-average-of-40-apps-2. http://www.slideshare.net/cachoque/blackberry-consumer-preferences-and-segmentation android-25-blackberry-14/ Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 28 WHO HAS WHAT?UNK MF % % NO WN NK to... very small “In a year, weve gone fromU small very [in the smartphone market],” says Microsoft CEO Steve under 17 18-24 25-34 35-44 45-54 55+ NO WN Ballmer in an article dated July 13, 2011. GENDER 1 AGE 2 http://mobility.cbronline.com/news/windows-phone-7-very-small-admits-steve-ballmer-130711less than 15k $ WN – 15k-35k 35k-50k NO WN NK NO 50k-75k UNK U 75k-100k 100k+ AVERAGE # OF APPS INSTALLED 3 INCOME Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 29 WHO HAS WHAT? MF 58% 42% 2% under 17 18-24 22% 24% 25-34 29% 35-44 16% 45-54 7% 55+ GENDER 1 AGE 2less than 15k $ WN – 15k-35k 35k-50k NO WN NK NO 50k-75k UNK U 75k-100k 100k+ AVERAGE # OF APPS INSTALLED INCOME1. http://tech.fortune.cnn.com/2010/02/25/6-ways-iphone-and-android-users-differ/ Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 30COMPARE: GENDERM73% F 27% M F MF M F 57% 43% 54% 46% 58% 42% (NO DATA)Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 31 COMPARE: AGEunder 17 18-24 25-34 35-44 45-54 55+ (NO DATA)Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 32 COMPARE: INCOMEless than 15k 15k-35k 35k-50k 50k-75k 75k-100k 100k+ (NO DATA) (NO DATA) Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 33COMPARE: # OF APPS AVERAGE NUMBER OF INSTALLED APPS25 48 14 (NO DATA) (NO DATA) Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • DISTRIBUTION NETWORKS HOW, WHICH ONES
    • 35DISTRIBUTION TYPES • You can distribute your apps in the following ways: • Internal Distribution - to your company or network only • Web Distribution - instead of a true native app, this is a webpage optimized to look and function like an app • Proprietary Distribution Networks - Apple iOS, Android, Windows, Blackberry, etc. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 36DEVELOPMENT CHAIN • The taxonomy in the development chain can be confusing—you can usually just peg one part and say something like, “I want an iPhone and an Android app”. • For greater understanding the chain includes: • Company • Platform • Development Environment • Distribution • Device Type • Device Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 37DEVELOPMENT CHAIN Hewlett Packard / COMPANY Google Apple RIM / Blackberry Microsoft Palm BlackBerry Application PLATFORM Android iOS Windows Phone webOS Platform BlackBerry JavaDEVELOPMENT Development Windows Phone SDK Android SDK (Java) iOS SDK 4 (Objective C) webOS SDK (varies)ENVIRONMENT Environment (.NET) (BlackBerry JDE) Windows Phone Marketplace DISTRIBUTION Android Market App Store (iTunes) BlackBerry App World™ (replaced Windows Palm App Catalog Marketplace for Mobile on 15th July 2011) DEVICE TYPE Mobile & Tablet Mobile & Tablet Mobile & Tablet Mobile & Tablet Mobile & Tablet HTC Legend, HTC Hero, Droid Incredible, Google Nexus One, HTC Blackberry Playbook, HTC Arrive, Samsung MyTouch, Samsung Blackberry Torch, Focus, LG Quantum, HTCSAMPLE DEVICES iPod Touch, iPhone, iPad Prē, Veer, Pixi Galaxy, Barnes & Noble Blackberry Pearl, Surround, Dell Venue Nook, Motorola Cliq, HTC Blackberry Storm, Pro, HTC Trophy Droid Eris, Motorola Droid Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 38ADDITIONAL DISTRIBUTION • Besides the main distribution networks there are carrier-branded app stores1 (like Sony Ericcson’s Playnow Arena). • These app stores carry a variety of platforms, like Android, Symbian (Nokia’s platform until they switch to Windows Phone later in 2011), Windows Phone, etc. • Even Amazon.com is getting into the game— bringing their unique knowledge of online selling to the Android space.1. http://www.wirelessweek.com/Articles/2011/06/Mobile-Content-App-Stores-Few-Many-Mobile-Applications.aspx Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 39 APP STORE COMPARISON APP STORE Android Marketplace Apple App Store BlackBerry App World Nokia Ovi Store # OF APPS 250,000 425,000 38,256 40,000 (as of July 2011) 1 (as of July 2011) 3 (as of July 2011) 5 (as of April 2011) 6 2010 REVENUE 2 $1.02 Million $1.78 Billion $1.65 Million $1.05 Million2009-2010 GROWTH 2 861.5% 131.9% 360.3% 719.4%TOTAL DOWNLOADS 3 Billion 15 Billion 1 Billion 1.6 Billion (as of May 2011)1 (as of July 2011) 3 (as of July 2011)4 (as of June 2011)7 1. http://en.wikipedia.org/wiki/Android_Market FURTHER READING 2. http://techcrunch.com/2011/02/21/861-5-percent-growth-android-puny/ There Are Now More Free Apps For Android Than For The iPhone: Distimo http://techcrunch.com/ 3. http://www.apple.com/pr/library/2011/07/07Apples-App-Store-Downloads-Top-15-Billion.html 2011/04/27/there-are-now-more-free-apps-for-android-than-for-the-ios-platform-distimo/ 4. http://crackberry.com/blackberry-app-world-surpasses-1-billion-downloads 5. http://en.wikipedia.org/wiki/BlackBerry_App_World#cite_note-0 Smartphone App Store Comparison : Infographic http://www.onlinemarketing-trends.com/2011/04/ smartphone-app-store-comparison.html 6. http://en.wikipedia.org/wiki/Ovi_store#Ovi_Store 7. http://smartphonelookup.net/symbian-applications-ovi-store-hits-6-million-downloads-per-day/ Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 40 INTERESTING THOUGHTS Forecasts, projections and estimates1: REVENUE in 2011 19% PAID APPS TOTAL DOWNLOADS IN 201117.7 Billion INDUSTRY WIDE, FORECASTED 81% FREE APPS TOTAL DOWNLOADS INCREASE $15.1 Billion 117% FORECASTED, INDUSTRY WIDE PROJECTED, INDUSTRY WIDE SINCE 2010, INDUSTRY WIDE AND THE DOWNLOAD GOES TO AD REVENUE ALL TIME DOWNLOADS 185 Billion SINCE 2008, INDUSTRY WIDE 9 out of 10 DOWNLOADS ARE APPLE APPS 16% 33% in 2011 in 20111. http://www.gartner.com/it/page.jsp?id=1529214 FORECASTED TO CONTINUE THROUGH 2014 PROJECTED, INDUSTRY WIDE Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 41UPDATING YOUR APP • As you look at distribution, also think about how you will keep your app up to date. You can: • Release a new version that users update on their device. • Push out new content that automatically refreshes on the device. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • WHY DON’T WE JUST BUILD A...WEBSITE / MICROSITE / LANDING PAGE PDF, PRESENTATION, OR PRINT A BROCHURE?
    • 43 AN APP VS... AN APP IS BETTER THAN.... A WEBSITE / MICROSITE / LANDING PAGE • Users carry it with them all the time—no need to bookmark or track entry points. • Can be distributed more directly—so only the people you want to have your app can access it. • App micro environments can be created outside of usual workflows—can be beneficial for large corporations with lots of red tape.Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 44 AN APP VS... AN APP IS BETTER THAN.... A PDF OR OTHER ELECTRONIC DOCUMENT • Easier to distribute—doesn’t clog up email attachment quotas, doesn’t need a third-party reader to access. • Apps can push out relevant content and updates and alert the end user in a non-intrusive way when this is complete. • Can be navigated in a number of intuitive ways (topical, use case based, task based, [automatically detected] location based) instead of simply read front to back or searched.Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 45 AN APP VS... AN APP IS BETTER THAN.... A PRESENTATION • Users carry it with them all the time—allowing the app to be referenced in a meeting or read while waiting for an airplane. • Can be updated after it’s distributed, allowing several versions to be automatically pushed out as new information or better points become available. • Can include extended capabilities like task lists and other interactive pieces—providing a more actionable way to interact with information.Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 46 AN APP VS... AN APP IS BETTER THAN.... A PRINTED BROCHURE • No printing or shipping costs, negligible impact on the environment—apps don’t end up in the landfill. • Can be updated after it’s distributed, allowing several versions to be automatically pushed to the end-user—never again feel that sick feeling when you see a typo in a printed piece. • Can be navigated intuitively and searched, can also include extended capabilities.Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • WHAT KIND OF APP SHOULD WE BUILD? IF YOU CAN DREAM IT, YOU CAN BUILD IT HERE ARE SOME IDEAS TO GET STARTED
    • 48WHAT SHOULD WE BUILD? • Take public information that is useful for your customers and brand it for your company. • Make an event app, include videos of keynote speeches, trade show floor maps, check-in systems, sponsor pages, etc. • Distribute your company’s business goals as an app to all employees. • Put out your next catalog as an app, you can include background information on products, videos of usage and ordering from the app. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • 49WHAT SHOULD WE BUILD? • Take a complex concept in your organization and present it differently to each department so they can better understand it from their point of view. • Make a college campus app with maps to classes, the course catalog, scheduling information and a student directory. Why Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
    • WHAT’S NEXT?READY TO BUILD AN APP?
    • 51 WHAT’S NEXT? • To get started building your mobile app you will need a few key players on the team — notably a designer and a developer. • Make sure these people are familiar with the distribution network you want to use (web-based, iTunes Store, Android Marketplace, etc). • To help bridge the gap from “Why” to “How” we are working on a handbook. To be notified when this is ready, please send an email to apps@sawayaconsulting.comWhy Build a Mobile App: A Guide for the Non-Designer/Non-Developer People on the Team (Presentation) by Sawaya Consulting is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.