Slideshow Transcript

1. Slide 1: MODified MODified :. initial capitalism presentation
2. Slide 2: INITIAL CAPITALISM PRESENTATION november 5, 2006 :. presented by amber smith MODified :. initial capitalism presentation
3. Slide 3: IN THE END i will bring us through this Present high-level ideas, save brainstorming for later. ★ Give the partners enough information to figure out ★ and define my role at MODified. MODified :. initial capitalism presentation
4. Slide 4: MY GRAND SCHEME hopes & desires for MODified MODified :. initial capitalism presentation
5. Slide 5: INTERCHANGEABLE the modules of MODified MODified MODified :. initial capitalism presentation
6. Slide 6: HAVE A PURPOSE know why you do things Sustainability is not just about trees. ★ multiuse/multipurpose :. money :. waste ★ SHOP LOCAL ★ You can’t have culture without cult. ★ MODified :. initial capitalism presentation
7. Slide 7: MARKETING, MODified & YOUtake a stand against marketing & kiss your business good-bye MODified :. initial capitalism presentation
8. Slide 8: ALL THE WORLD IS A STAGE who are your players? Who are our customers? ★ What do we know about them? ★ What do we think about them? ★ Can we define their: ★ income favorite food pet’s name • • • job favorite restaurant favorite brands • • • car favorite tv show education level • • • hobbies relationship status etc... • • • MODified :. initial capitalism presentation
9. Slide 9: ALL THE WORLD IS A STAGE who are your players? Who are our competitors? ★ Where are they located? ★ What are their advantages? ★ Why do people shop there? ★ How are we alike? ★ How are we different? ★ MODified :. initial capitalism presentation
10. Slide 10: ALL THE WORLD IS A STAGE who are your players? What is the feeling of the store? ★ What is the feeling of the website? ★ Is it an online community? ★ Is it a brochure site? ★ Is it a shopping site? ★ MODified :. initial capitalism presentation
11. Slide 11: ALL THE WORLD IS A STAGE who are your players? What is the overall tone we use? ★ Are we cool? ★ Are we real people? ★ Are we experts? ★ Are we friendly? ★ Are we exclusionary? ★ MODified :. initial capitalism presentation
12. Slide 12: YOU ARE HERE know where you are going Year long marketing plan ★ Events Sales ★ ★ Promotions New owner kickoff ★ ★ Local dunny show ★ Mailings ★ Partner with AIGA/SL arts ★ center, etc Concerts ★ Limited edition posters ★ MODified :. initial capitalism presentation
13. Slide 13: YOU ARE HERE know where you are going MODified 2007 Marketing Plan Jan-07 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-07 Oct-07 Nov-07 Dec-07 Events NEW OWNERS/NEW YEAR HLWN Concerts Sales X-MAS CLEARANCE Promotions SPRING CLEANING SUMMER DROLL X-MAS Mailing (physical) SPRING SUMMER FALL X-MAS Mailing (electronic) MONTHLY EMAILS WITH EVENTS, & OTHER PROMO MODified :. initial capitalism presentation
14. Slide 14: THE PERIODIC TABLE of marketing elements Ml Wb Mailing Web Lists Presence Cl Gm Customer Cs Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
15. Slide 15: THE PERIODIC TABLE of marketing elements Mailing lists ★ Ml Wb online sign up ★ Mailing Web Lists Presence attached to other ★ online forms Cl Gm Customer Cs in store sign up ★ Collateral Guerilla clean and up to date ★ Pieces Marketing Service MODified :. initial capitalism presentation
16. Slide 16: THE PERIODIC TABLE of marketing elements Ml Wb Mailing Web Web Presence ★ Lists Presence our website ★ myspace site (active) ★ Cl Gm Customer Cs Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
17. Slide 17: THE PERIODIC TABLE of marketing elements Collateral pieces ★ Ml Wb multipurpose card ★ Mailing Web business card ★ Lists Presence gift card ★ coupon ★ (Profit margin & discount) Cl Gm Customer Cs Loyalty card ★ Collateral Guerilla Pieces Marketing Service Envelope only ★ MODified :. initial capitalism presentation
18. Slide 18: THE PERIODIC TABLE of marketing elements Ml Wb Mailing Web Guerilla marketing ★ Lists Presence tactical vests ★ leave out flyers ★ Cl Gm Customer Cs Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
19. Slide 19: THE PERIODIC TABLE of marketing elements Ml Wb Customer service ★ Mailing Web Lists Presence scope ★ documentation Cl Gm Customer Cs message center ★ Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
20. Slide 20: SHOT GUN, PIN POINT his name isn’t spelled ‘ROY’ All marketing efforts should have direction. This ★ includes: Call to action ★ Campaign tracking ★ Return on investment (ROI) ★ MODified :. initial capitalism presentation
21. Slide 21: WHY ME? who the hell does she think she is? MODified :. initial capitalism presentation
22. Slide 22: “ That Fatal Assumption is: If you understand the technical work of a business, you understand a business that ” does that technical work. —The E Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber MODified :. initial capitalism presentation
23. Slide 23: MARKETING SEE marketing do 10% What does amber spend 20% her time thinking about? how much she loves steve 7% lunch or dinner how much she loves her friends her cats marketing 12% other, includes: 46% more steve • her hair • 5% glowsticks • her car • etc • MODified :. initial capitalism presentation
24. Slide 24: I GOT MAD SKILLS Love a good project. ★ Business skills. ★ AIGA secretary and ★ Marketing skills. ★ sponsorship chair. Happy Capitalist. ★ Worked with startups ★ Layout and display in ★ at my agency job. a retail space. Currently work in new ★ Interested in trends ★ product launch and and forecasting. implementation. MODified :. initial capitalism presentation
25. Slide 25: COMPEN- SATION i only do things for two reasons: money or love MODified :. initial capitalism presentation
26. Slide 26: WHAT’S IN IT FOR ME I love a good project. ★ I love business. ★ I love you guys. ★ LOVE MODified :. initial capitalism presentation
27. Slide 27: WHAT’S IN IT FOR ME First year of business: ★ Honorary title (VP of Capitalism) ★ Charge-back Invoicing ★ Second year of business: ★ First year perks + voting rights ★ Renegotiating ★ MODified :. initial capitalism presentation
28. Slide 28: MONEY LOVE Ensure that it is fun for everyone. ★ The partners clearly define my role(s). ★ All of our emotional commitments are ★ accounted for. MODified :. initial capitalism presentation
29. Slide 29: THAT’S A WRAP. ...almost. MODified :. initial capitalism presentation
30. Slide 30: THE END and the beginning Assignments for the partners: Define the role(s) you want me to take. ✓ Define the role(s) you want me to stay out of. ✓ Present a compensation package. ✓ Define our next steps and urgent needs. ✓ MODified :. initial capitalism presentation
31. Slide 31: THANK YOU. cue exit music MODified :. initial capitalism presentation
32. Slide 32: MODified :. initial capitalism presentation