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MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
MODified Inital Capitalism Presentation
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MODified Inital Capitalism Presentation

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Initial presentation to the new owners of MODified music. This was originally posted under another account and was added as a favorite and viewed more than 180+ times.

Initial presentation to the new owners of MODified music. This was originally posted under another account and was added as a favorite and viewed more than 180+ times.

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  • 1. MODified MODified :. initial capitalism presentation
  • 2. INITIAL CAPITALISM PRESENTATION november 5, 2006 :. presented by amber smith MODified :. initial capitalism presentation
  • 3. IN THE END i will bring us through this Present high-level ideas, save brainstorming for later. ★ Give the partners enough information to figure out ★ and define my role at MODified. MODified :. initial capitalism presentation
  • 4. MY GRAND SCHEME hopes & desires for MODified MODified :. initial capitalism presentation
  • 5. INTERCHANGEABLE the modules of MODified MODified MODified :. initial capitalism presentation
  • 6. HAVE A PURPOSE know why you do things Sustainability is not just about trees. ★ multiuse/multipurpose :. money :. waste ★ SHOP LOCAL ★ You can’t have culture without cult. ★ MODified :. initial capitalism presentation
  • 7. MARKETING, MODified & YOUtake a stand against marketing & kiss your business good-bye MODified :. initial capitalism presentation
  • 8. ALL THE WORLD IS A STAGE who are your players? Who are our customers? ★ What do we know about them? ★ What do we think about them? ★ Can we define their: ★ income favorite food pet’s name • • • job favorite restaurant favorite brands • • • car favorite tv show education level • • • hobbies relationship status etc... • • • MODified :. initial capitalism presentation
  • 9. ALL THE WORLD IS A STAGE who are your players? Who are our competitors? ★ Where are they located? ★ What are their advantages? ★ Why do people shop there? ★ How are we alike? ★ How are we different? ★ MODified :. initial capitalism presentation
  • 10. ALL THE WORLD IS A STAGE who are your players? What is the feeling of the store? ★ What is the feeling of the website? ★ Is it an online community? ★ Is it a brochure site? ★ Is it a shopping site? ★ MODified :. initial capitalism presentation
  • 11. ALL THE WORLD IS A STAGE who are your players? What is the overall tone we use? ★ Are we cool? ★ Are we real people? ★ Are we experts? ★ Are we friendly? ★ Are we exclusionary? ★ MODified :. initial capitalism presentation
  • 12. YOU ARE HERE know where you are going Year long marketing plan ★ Events Sales ★ ★ Promotions New owner kickoff ★ ★ Local dunny show ★ Mailings ★ Partner with AIGA/SL arts ★ center, etc Concerts ★ Limited edition posters ★ MODified :. initial capitalism presentation
  • 13. YOU ARE HERE know where you are going MODified 2007 Marketing Plan Jan-07 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-07 Oct-07 Nov-07 Dec-07 Events NEW OWNERS/NEW YEAR HLWN Concerts Sales X-MAS CLEARANCE Promotions SPRING CLEANING SUMMER DROLL X-MAS Mailing (physical) SPRING SUMMER FALL X-MAS Mailing (electronic) MONTHLY EMAILS WITH EVENTS, & OTHER PROMO MODified :. initial capitalism presentation
  • 14. THE PERIODIC TABLE of marketing elements Ml Wb Mailing Web Lists Presence Cl Gm Customer Cs Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
  • 15. THE PERIODIC TABLE of marketing elements Mailing lists ★ Ml Wb online sign up ★ Mailing Web Lists Presence attached to other ★ online forms Cl Gm Customer Cs in store sign up ★ Collateral Guerilla clean and up to date ★ Pieces Marketing Service MODified :. initial capitalism presentation
  • 16. THE PERIODIC TABLE of marketing elements Ml Wb Mailing Web Web Presence ★ Lists Presence our website ★ myspace site (active) ★ Cl Gm Customer Cs Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
  • 17. THE PERIODIC TABLE of marketing elements Collateral pieces ★ Ml Wb multipurpose card ★ Mailing Web business card ★ Lists Presence gift card ★ coupon ★ (Profit margin & discount) Cl Gm Customer Cs Loyalty card ★ Collateral Guerilla Pieces Marketing Service Envelope only ★ MODified :. initial capitalism presentation
  • 18. THE PERIODIC TABLE of marketing elements Ml Wb Mailing Web Guerilla marketing ★ Lists Presence tactical vests ★ leave out flyers ★ Cl Gm Customer Cs Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
  • 19. THE PERIODIC TABLE of marketing elements Ml Wb Customer service ★ Mailing Web Lists Presence scope ★ documentation Cl Gm Customer Cs message center ★ Collateral Guerilla Pieces Marketing Service MODified :. initial capitalism presentation
  • 20. SHOT GUN, PIN POINT his name isn’t spelled ‘ROY’ All marketing efforts should have direction. This ★ includes: Call to action ★ Campaign tracking ★ Return on investment (ROI) ★ MODified :. initial capitalism presentation
  • 21. WHY ME? who the hell does she think she is? MODified :. initial capitalism presentation
  • 22. “ That Fatal Assumption is: If you understand the technical work of a business, you understand a business that ” does that technical work. —The E Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber MODified :. initial capitalism presentation
  • 23. MARKETING SEE marketing do 10% What does amber spend 20% her time thinking about? how much she loves steve 7% lunch or dinner how much she loves her friends her cats marketing 12% other, includes: 46% more steve • her hair • 5% glowsticks • her car • etc • MODified :. initial capitalism presentation
  • 24. I GOT MAD SKILLS Love a good project. ★ Business skills. ★ AIGA secretary and ★ Marketing skills. ★ sponsorship chair. Happy Capitalist. ★ Worked with startups ★ Layout and display in ★ at my agency job. a retail space. Currently work in new ★ Interested in trends ★ product launch and and forecasting. implementation. MODified :. initial capitalism presentation
  • 25. COMPEN- SATION i only do things for two reasons: money or love MODified :. initial capitalism presentation
  • 26. WHAT’S IN IT FOR ME I love a good project. ★ I love business. ★ I love you guys. ★ LOVE MODified :. initial capitalism presentation
  • 27. WHAT’S IN IT FOR ME First year of business: ★ Honorary title (VP of Capitalism) ★ Charge-back Invoicing ★ Second year of business: ★ First year perks + voting rights ★ Renegotiating ★ MODified :. initial capitalism presentation
  • 28. MONEY LOVE Ensure that it is fun for everyone. ★ The partners clearly define my role(s). ★ All of our emotional commitments are ★ accounted for. MODified :. initial capitalism presentation
  • 29. THAT’S A WRAP. ...almost. MODified :. initial capitalism presentation
  • 30. THE END and the beginning Assignments for the partners: Define the role(s) you want me to take. ✓ Define the role(s) you want me to stay out of. ✓ Present a compensation package. ✓ Define our next steps and urgent needs. ✓ MODified :. initial capitalism presentation
  • 31. THANK YOU. cue exit music MODified :. initial capitalism presentation
  • 32. MODified :. initial capitalism presentation

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