MODified
MODified :. initial capitalism presentation

INITIAL
CAPITALISM
PRESENTATION november 5, 2006 :.
presented by amber smith
MODified :. initial capitalism presentation

IN THE END
i will bring us through this
Present high-level ideas, save brainstorming for later.
★
Give the partners enough information to figure out
★
and define my role at MODified.
MODified :. initial capitalism presentation

MY
GRAND
SCHEME
hopes & desires for MODified
MODified :. initial capitalism presentation

INTERCHANGEABLE
the modules of MODified
MODified
MODified :. initial capitalism presentation

HAVE A PURPOSE
know why you do things
Sustainability is not just about trees.
★
multiuse/multipurpose :. money :. waste
★
SHOP LOCAL
★
You can’t have culture without cult.
★
MODified :. initial capitalism presentation

MARKETING,
MODified
& YOUtake a stand against marketing
& kiss your business good-bye
MODified :. initial capitalism presentation

ALL THE WORLD IS A STAGE
who are your players?
Who are our customers?
★
What do we know about them?
★
What do we think about them?
★
Can we define their:
★
income favorite food pet’s name
• • •
job favorite restaurant favorite brands
• • •
car favorite tv show education level
• • •
hobbies relationship status etc...
• • •
MODified :. initial capitalism presentation

ALL THE WORLD IS A STAGE
who are your players?
Who are our competitors?
★
Where are they located?
★
What are their advantages?
★
Why do people shop there?
★
How are we alike?
★
How are we different?
★
MODified :. initial capitalism presentation

ALL THE WORLD IS A STAGE
who are your players?
What is the feeling of the store?
★
What is the feeling of the website?
★
Is it an online community?
★
Is it a brochure site?
★
Is it a shopping site?
★
MODified :. initial capitalism presentation

ALL THE WORLD IS A STAGE
who are your players?
What is the overall tone we use?
★
Are we cool?
★
Are we real people?
★
Are we experts?
★
Are we friendly?
★
Are we exclusionary?
★
MODified :. initial capitalism presentation

YOU ARE HERE
know where you are going
Year long marketing plan
★
Events Sales
★ ★
Promotions
New owner kickoff
★ ★
Local dunny show
★
Mailings
★
Partner with AIGA/SL arts
★
center, etc
Concerts
★
Limited edition posters
★
MODified :. initial capitalism presentation

YOU ARE HERE
know where you are going
MODified 2007 Marketing Plan
Jan-07 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Sep-07 Oct-07 Nov-07 Dec-07
Events NEW OWNERS/NEW YEAR HLWN
Concerts
Sales X-MAS CLEARANCE
Promotions SPRING CLEANING SUMMER DROLL X-MAS
Mailing (physical) SPRING SUMMER FALL X-MAS
Mailing (electronic) MONTHLY EMAILS WITH EVENTS, & OTHER PROMO
MODified :. initial capitalism presentation

THE PERIODIC TABLE
of marketing elements
Ml Wb
Mailing Web
Lists Presence
Cl Gm Customer Cs
Collateral Guerilla
Pieces Marketing Service
MODified :. initial capitalism presentation

THE PERIODIC TABLE
of marketing elements
Mailing lists
★
Ml Wb
online sign up
★
Mailing Web
Lists Presence
attached to other
★
online forms
Cl Gm Customer Cs
in store sign up
★
Collateral Guerilla
clean and up to date
★
Pieces Marketing Service
MODified :. initial capitalism presentation

THE PERIODIC TABLE
of marketing elements
Ml Wb
Mailing Web
Web Presence
★
Lists Presence
our website
★
myspace site (active)
★
Cl Gm Customer Cs
Collateral Guerilla
Pieces Marketing Service
MODified :. initial capitalism presentation

THE PERIODIC TABLE
of marketing elements
Collateral pieces
★
Ml Wb
multipurpose card
★
Mailing Web
business card
★
Lists Presence
gift card
★
coupon
★
(Profit margin & discount)
Cl Gm Customer Cs
Loyalty card
★
Collateral Guerilla
Pieces Marketing Service
Envelope only
★
MODified :. initial capitalism presentation

THE PERIODIC TABLE
of marketing elements
Ml Wb
Mailing Web
Guerilla marketing
★
Lists Presence
tactical vests
★
leave out flyers
★
Cl Gm Customer Cs
Collateral Guerilla
Pieces Marketing Service
MODified :. initial capitalism presentation

THE PERIODIC TABLE
of marketing elements
Ml Wb
Customer service
★
Mailing Web
Lists Presence
scope
★
documentation
Cl Gm Customer Cs
message center
★
Collateral Guerilla
Pieces Marketing Service
MODified :. initial capitalism presentation

SHOT GUN, PIN POINT
his name isn’t spelled ‘ROY’
All marketing efforts should have direction. This
★
includes:
Call to action
★
Campaign tracking
★
Return on investment (ROI)
★
MODified :. initial capitalism presentation

WHY ME?
who the hell does she think she is?
MODified :. initial capitalism presentation

“ That Fatal Assumption is:
If you understand the technical
work of a business, you
understand a business that
”
does that technical work.
—The E Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About it by Michael E. Gerber
MODified :. initial capitalism presentation

MARKETING SEE
marketing do
10%
What does amber spend
20%
her time thinking about?
how much she loves steve
7% lunch or dinner
how much she loves her friends
her cats
marketing
12% other, includes:
46%
more steve
•
her hair
•
5% glowsticks
•
her car
•
etc
•
MODified :. initial capitalism presentation

I GOT MAD SKILLS
Love a good project.
★ Business skills.
★
AIGA secretary and
★ Marketing skills.
★
sponsorship chair.
Happy Capitalist.
★
Worked with startups
★
Layout and display in
★
at my agency job.
a retail space.
Currently work in new
★
Interested in trends
★
product launch and
and forecasting.
implementation.
MODified :. initial capitalism presentation

COMPEN-
SATION
i only do things for two reasons:
money or love
MODified :. initial capitalism presentation

WHAT’S IN IT FOR ME
I love a good project.
★
I love business.
★
I love you guys.
★
LOVE
MODified :. initial capitalism presentation

WHAT’S IN IT FOR ME
First year of business:
★
Honorary title (VP of Capitalism)
★
Charge-back Invoicing
★
Second year of business:
★
First year perks + voting rights
★
Renegotiating
★
MODified :. initial capitalism presentation

MONEY
LOVE
Ensure that it is fun for everyone.
★
The partners clearly define my role(s).
★
All of our emotional commitments are
★
accounted for.
MODified :. initial capitalism presentation

THAT’S A
WRAP. ...almost.
MODified :. initial capitalism presentation

THE END
and the beginning
Assignments for the partners:
Define the role(s) you want me to take.
✓
Define the role(s) you want me to stay out of.
✓
Present a compensation package.
✓
Define our next steps and urgent needs.
✓
MODified :. initial capitalism presentation

THANK
YOU. cue exit music
MODified :. initial capitalism presentation

MODified :. initial capitalism presentation