According to Wikipedia.org Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses.
Viral Marketing and viral advertisement is mainly done by word-of-mouth from one consumer to the next. This helps to pass along whatever marketing message a service or product wants to put out.
Based on basic human nature, Viral advertising goes with the fact that a person usually will tell, on an average, three people about a service or product that they like and about eleven people about a service or product that they didn’t like.
So, by creating better ways to put out a message, viral advertisers are hoping that their snowball of good reputation goes farther than their snowball melting away.
Viral Advertising and marketing can been seen or heard all around. From video games to promoting new releases of C.D.’s
With the album release of Year Zero from Nine Inch Nails, the band ended up leaving USB drives (flash drives) in the bathrooms, stadiums or anywhere else was accessible to fans. The flash drives had unreleased songs from their album.
In 2007 WWE was promoting the return of wrestler of Chris Jericho by using 15-second cryptic binary code. Those messages had biblical links and hidden messages hinting to Jericho’s return.
In 2006 Burger King put out three advergames to Xbox and Xbox 360.
The way to be successful in the viral marketing and advertising programs is to identify with a high Social Network Potential to make a great Viral Message that will be highly probable to be passed onward.
An example of such is a music video made by Prep-Unit called “Tea Partay.”
Instead of old ways of advertising by newspaper ads, television commercials or banner ads, and spending a fortune doing so, viral ads are the new, cheap way of hitting a mass audience to get the word out.
Viral Advertising gives 500-1000 times more impact than basic advertisement, so no wonder it the best way to get a product or service out to the world.