Twitter Allows You To Listen Louder

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WOW how cool is that; the mere mention of “Fios” prompted a response from their support team. I thought, even though the tweet was not directly sent to Verizon, they heard me discussing their product.

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Twitter Allows You To Listen Louder

  1. 1. SavvyBizBuilder
  2. 2. Twitter Allows You To Listen LouderFacebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  3. 3. I love it when I send a tweet about a product or service and the businesstweets me back. Last week I sent this tweet:“@HaierAmerica where can I find a list of remote codes? Will the model#HLT71 work with Fios?”To my surprise within a few hours not only did @HaierAmerica respond sodid @VerizonSupport with the exact information I needed.WOW how cool is that; the mere mention of “Fios” prompted a responsefrom their support team. I thought, even though the tweet was not directlysent to Verizon, they heard me discussing their product.Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  4. 4. That was until yesterday, when I read the article “Listen Up” by Judy Frankswho said “Hearing and listening are two very different things, listening takesextra effort. We may passively hear, but we actively listen.”She is so right! They didn’t hear me, Verizon was listening.They were listening tooTwo days after the devastating earthquake in Haiti Twitter went crazy withtweets stating AmericanAirlines and @JetBlue were offering free trips fordoctors and nurses to help with relief efforts.Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  5. 5. Many entrepreneurs and small business owners still think social media is afad, but look around it’s here to stay. It doesn’t matter if a business owner isparticipating in the conversations on Twitter or other social media tools likeFacebook people are talking about their products. Those people are drivingthe perception of their brand whether they like it or not.The question is do entrepreneurs and small business hear them,or, are they listening?In my opinion it would benefit most entrepreneurs and small businesses toat least understand how to use Twitter for business at least as a tool tolisten to industry trends and hear what people are saying about their brand.Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  6. 6. Thank you forwatching!
  7. 7. For more Savvy Online Business Building Tips Visithttp://SavvyBizBuilder.com/ 2010/01/twitter-allows-you-to-listen- louder.htmlFacebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder

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