SavvyBizBuilder
Top 7 Tips For Driving Live Event Traffic                         To Your BusinessFacebook.com/SavvyBizBuilder   www.Savvy...
•    From a social media perspective, I realized these two events got itright. They capitalized on a golden opportunity to...
1. Make it easy for your attendees to tweetWhen it comes to getting free publicity and an enormous amount ofexposure fast,...
2. Show off your attendees tweetsPublically display audience “tweets” and postings during breaks. Show thetweets on a scre...
3. Make your swag bag worth a pictureI received the biggest, SWAG bag ever at the “Blogalicious” Conference.This thing was...
4. Use the power of celebritiesThere’s nothing like a celebrity to increase the buzz surrounding an event.The goal is to h...
5. Discover new expertsTake a serious look at your line up of speakers to see where you can addmore diversity. If you want...
6. Leverage your community to increase visibilityEncouraging your attendees to write blogs or post about your event attrac...
7. Make your live event something to blog, tweet or Facebook   aboutI know this sounds like a no brainer but it’s not. Thi...
Thank you   forwatching!
For more Savvy Online Business Building Tips                                     Visit                    www.SavvyBizBuil...
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Top 7 Tips For Driving Live Event Traffic To Your Business

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Over the past several months, I’ve had the pleasure to attend many live events. Two events in particular really stood out in the way they incorporated online marketing into their overall promotion scheme.

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Transcript of "Top 7 Tips For Driving Live Event Traffic To Your Business"

  1. 1. SavvyBizBuilder
  2. 2. Top 7 Tips For Driving Live Event Traffic To Your BusinessFacebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  3. 3. • From a social media perspective, I realized these two events got itright. They capitalized on a golden opportunity to drive traffic to andfrom their main websites from their event.• Whether you are having a networking event, a seminar or a large-scale conference; keep these 7 tips in mind to enable your live event tobe a great marketing tool for your business: Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  4. 4. 1. Make it easy for your attendees to tweetWhen it comes to getting free publicity and an enormous amount ofexposure fast, social media is the key. Prior to your event, establish aunique hashtag and announce/display it at all opportunities you can duringthe event, from beginning to end. Twitter buffs follow hashtags even if theyare not attending the live event. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  5. 5. 2. Show off your attendees tweetsPublically display audience “tweets” and postings during breaks. Show thetweets on a screen live as they happen. I guarantee more attendees willgrab their smart phones and other gadgets to start tweeting and posting.Why…we all like to see our name in lights! Example: At both “Blogalicious”and “Shine” I was excited as soon as I saw my picture with my tweets scrollacross the screen and wanted to see more. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  6. 6. 3. Make your swag bag worth a pictureI received the biggest, SWAG bag ever at the “Blogalicious” Conference.This thing was filled to the brim with lots of goodies including a cookbook,novels, Hanes socks, water bottles, coupons and so much more. Since apicture is worth a thousand words, I immediately snapped one and posted itto Facebook and Twitter. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  7. 7. 4. Use the power of celebritiesThere’s nothing like a celebrity to increase the buzz surrounding an event.The goal is to have the right celebrity (or celebrities) that add value to yourmessage and brand. Most celebrities have Twitter and Facebook accountsto which they post their activities, drawing attention to the event. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  8. 8. 5. Discover new expertsTake a serious look at your line up of speakers to see where you can addmore diversity. If you want to attract a wider audience to your event, createa diverse group of experts. Your experts can help promote the event to theirlist, on Facebook and Twitter. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  9. 9. 6. Leverage your community to increase visibilityEncouraging your attendees to write blogs or post about your event attractsattention, sometimes from big-name companies willing to be sponsors.Niche audiences attract niche sponsors, so use this as an opportunity toattract unique sponsorships. Know your audience because smart brandspay attention. Use sponsors to provide extra goodies like free conferencewifi, coffee breaks, lunches and dinners. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  10. 10. 7. Make your live event something to blog, tweet or Facebook aboutI know this sounds like a no brainer but it’s not. Think about how you canmake your event different. I mean really different from anything thing else inyour industry. Think about what you can do to make your event stand out. Facebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
  11. 11. Thank you forwatching!
  12. 12. For more Savvy Online Business Building Tips Visit www.SavvyBizBuilder.comFacebook.com/SavvyBizBuilder www.SavvyBizBuilder.com Twitter.com/SavvyBizBuilder
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