Metrics for Web Applications - Netcamp 2012

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A short presentation designed to be a short overview on relevant business metrics for web applications (SaaS).

A short presentation designed to be a short overview on relevant business metrics for web applications (SaaS).

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  • 1. Metrics for Web ApplicationsAndrei Savu - asavu@axemblr.com Netcamp 2012
  • 2. Me• Founder of Axemblr.com• Bucharest Java User Group (bjug.ro)• Worked for Facebook & Adobe• Connect with me on LinkedIn
  • 3. Overview• Why measure?• Infrastructure vs. Business Metrics• SaaS Metrics• Resources• Questions
  • 4. Why measure?
  • 5. Network Bandwidth CPU Disk Usage Infrastructure Metrics RAID System Load IOPSSessions Memory Usage
  • 6. Infrastructure Metrics• If it moves it should have a Graph• Valuable for historical reasons• Think “flight deck”• You can know in advance when bad things happen (e.g. Black Friday)
  • 7. CACCOGS LTV Conversion Rate Business MetricsChurn Profitability Cohort Analysis MRR Cash
  • 8. SaaS Metrics Actionable Metrics for SaaS companieshttp://www.forentrepreneurs.com/saas-metrics/
  • 9. Key Goals
  • 10. Profitability
  • 11. Guidelines
  • 12. MRR
  • 13. Customer Profitability
  • 14. Customer Profitability
  • 15. Cost of Acquiring Cust.
  • 16. LTV = ARPU * LT - GOGS LT (life time) = 1 / Churn
  • 17. Churn Rate
  • 18. Cohort Analysis
  • 19. Two Key Variables
  • 20. Key Points• Unified System for Metrics (Facebook like) (e.g. cpu load & network vs. gogs)• Measure, Analyse, Improve, Repeat• Run Experiments (scientific methodology)
  • 21. Thanks! Questions? Andrei Savu - asavu@axemblr.com Twitter: @andreisavu
  • 22. Resources #1• Graphite http://graphite.wikidot.com/• Nagios http://www.nagios.org/• Ganglia http://ganglia.sourceforge.net/
  • 23. Resource #2• Etsy: Measure Anything, Measure Everything http://codeascraft.etsy.com/2011/02/15/ measure-anything-measure-everything/• Etsy: StatsD https://github.com/etsy/statsd• Coda Hale Metrics http://metrics.codahale.com/