Metrics for Web Applications - Netcamp 2012
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Metrics for Web Applications - Netcamp 2012

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A short presentation designed to be a short overview on relevant business metrics for web applications (SaaS).

A short presentation designed to be a short overview on relevant business metrics for web applications (SaaS).

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    Metrics for Web Applications - Netcamp 2012 Metrics for Web Applications - Netcamp 2012 Presentation Transcript

    • Metrics for Web ApplicationsAndrei Savu - asavu@axemblr.com Netcamp 2012
    • Me• Founder of Axemblr.com• Bucharest Java User Group (bjug.ro)• Worked for Facebook & Adobe• Connect with me on LinkedIn
    • Overview• Why measure?• Infrastructure vs. Business Metrics• SaaS Metrics• Resources• Questions
    • Why measure?
    • Network Bandwidth CPU Disk Usage Infrastructure Metrics RAID System Load IOPSSessions Memory Usage
    • Infrastructure Metrics• If it moves it should have a Graph• Valuable for historical reasons• Think “flight deck”• You can know in advance when bad things happen (e.g. Black Friday)
    • CACCOGS LTV Conversion Rate Business MetricsChurn Profitability Cohort Analysis MRR Cash
    • SaaS Metrics Actionable Metrics for SaaS companieshttp://www.forentrepreneurs.com/saas-metrics/
    • Key Goals
    • Profitability
    • Guidelines
    • MRR
    • Customer Profitability
    • Customer Profitability
    • Cost of Acquiring Cust.
    • LTV = ARPU * LT - GOGS LT (life time) = 1 / Churn
    • Churn Rate
    • Cohort Analysis
    • Two Key Variables
    • Key Points• Unified System for Metrics (Facebook like) (e.g. cpu load & network vs. gogs)• Measure, Analyse, Improve, Repeat• Run Experiments (scientific methodology)
    • Thanks! Questions? Andrei Savu - asavu@axemblr.com Twitter: @andreisavu
    • Resources #1• Graphite http://graphite.wikidot.com/• Nagios http://www.nagios.org/• Ganglia http://ganglia.sourceforge.net/
    • Resource #2• Etsy: Measure Anything, Measure Everything http://codeascraft.etsy.com/2011/02/15/ measure-anything-measure-everything/• Etsy: StatsD https://github.com/etsy/statsd• Coda Hale Metrics http://metrics.codahale.com/