Mr trends, tips & tactics
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Mr trends, tips & tactics

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Mr trends, tips & tactics Presentation Transcript

  • 1. Media Relations: Trends, Tips and Tactics Brett Simon Media Relations Manager PR Newswire
  • 2. PRN Audience Development Blogger Relations Manager (NY) Media Relations Manager (CA) Media Relations Manager (NY) Director, Audience Development (TX) Thomas Hynes Christine Cubé Brett Simon Victoria Harres Akers
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8. PR Week/PR Newswire Annual Media Survey
    • 1,300 Journalists
    • 1,385 Public Relations
  • 9. Media Trends
    • What’s changed?
      • 72% increased workload
      • 37% tweeting
      • 39% blogging
      • 24% using social media for experts
    • PR Pitches/Research
      • 84% prefer email
      • 46% read blogs
      • 33% use social networks
  • 10. PR Trends
    • Pitching
      • 43% use social media
        • 76% via twitter
        • 49% via facebook
      • 1%-20% success (61% of journos)
      • 0%-25% relevant (44% of journos)
    • Blogs
      • 39% new product news
      • 37% product reviews
  • 11. Get Social Media Savvy
    • Get Connected
    • Be Engaging
    • Meet everyone in the room
    • Pass out your social media biz card
  • 12.  
  • 13. What Makes a Good News Release Better? The Three “H” Approach
    • A Hook
    • A Headline
    • A Hefty Dose of SEO
  • 14.
    • Identify keywords
    • Stay away from fancy terms
    • Stay on message
    S E O
  • 15. SUCCESS!
  • 16. PR Newswire Audience Development
    • Follow us on Twitter at:
    • @prnewswire
    • @prnalert
    • @blogbriefs
    • Or Email us at:
    • [email_address]