Media Relations: Trends, Tips and  Tactics   Brett Simon Media Relations Manager  PR Newswire
PRN Audience Development Blogger Relations Manager (NY) Media Relations Manager (CA) Media Relations Manager (NY) Director...
 
 
 
 
 
PR Week/PR Newswire  Annual Media Survey <ul><li>1,300 Journalists </li></ul><ul><li>1,385 Public Relations </li></ul>
Media Trends <ul><li>What’s changed? </li></ul><ul><ul><li>72% increased workload </li></ul></ul><ul><ul><li>37% tweeting ...
PR Trends <ul><li>Pitching </li></ul><ul><ul><li>43% use social media </li></ul></ul><ul><ul><ul><li>76% via twitter </li>...
Get Social Media Savvy <ul><li>Get Connected </li></ul><ul><li>Be Engaging </li></ul><ul><li>Meet everyone in the room </l...
 
What Makes a Good News Release Better? The Three “H” Approach <ul><li>A Hook </li></ul><ul><li>A Headline </li></ul><ul><l...
<ul><li>Identify keywords  </li></ul><ul><li>Stay away from fancy terms  </li></ul><ul><li>Stay on message </li></ul>S E O
SUCCESS!
PR Newswire  Audience Development <ul><li>Follow us on Twitter at: </li></ul><ul><li>@prnewswire </li></ul><ul><li>@prnale...
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Mr trends, tips & tactics

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    1. 1. Media Relations: Trends, Tips and Tactics Brett Simon Media Relations Manager PR Newswire
    2. 2. PRN Audience Development Blogger Relations Manager (NY) Media Relations Manager (CA) Media Relations Manager (NY) Director, Audience Development (TX) Thomas Hynes Christine Cubé Brett Simon Victoria Harres Akers
    3. 8. PR Week/PR Newswire Annual Media Survey <ul><li>1,300 Journalists </li></ul><ul><li>1,385 Public Relations </li></ul>
    4. 9. Media Trends <ul><li>What’s changed? </li></ul><ul><ul><li>72% increased workload </li></ul></ul><ul><ul><li>37% tweeting </li></ul></ul><ul><ul><li>39% blogging </li></ul></ul><ul><ul><li>24% using social media for experts </li></ul></ul><ul><li>PR Pitches/Research </li></ul><ul><ul><li>84% prefer email </li></ul></ul><ul><ul><li>46% read blogs </li></ul></ul><ul><ul><li>33% use social networks </li></ul></ul>
    5. 10. PR Trends <ul><li>Pitching </li></ul><ul><ul><li>43% use social media </li></ul></ul><ul><ul><ul><li>76% via twitter </li></ul></ul></ul><ul><ul><ul><li>49% via facebook </li></ul></ul></ul><ul><ul><li>1%-20% success (61% of journos) </li></ul></ul><ul><ul><li>0%-25% relevant (44% of journos) </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>39% new product news </li></ul></ul><ul><ul><li>37% product reviews </li></ul></ul>
    6. 11. Get Social Media Savvy <ul><li>Get Connected </li></ul><ul><li>Be Engaging </li></ul><ul><li>Meet everyone in the room </li></ul><ul><li>Pass out your social media biz card </li></ul>
    7. 13. What Makes a Good News Release Better? The Three “H” Approach <ul><li>A Hook </li></ul><ul><li>A Headline </li></ul><ul><li>A Hefty Dose of SEO </li></ul>
    8. 14. <ul><li>Identify keywords </li></ul><ul><li>Stay away from fancy terms </li></ul><ul><li>Stay on message </li></ul>S E O
    9. 15. SUCCESS!
    10. 16. PR Newswire Audience Development <ul><li>Follow us on Twitter at: </li></ul><ul><li>@prnewswire </li></ul><ul><li>@prnalert </li></ul><ul><li>@blogbriefs </li></ul><ul><li>Or Email us at: </li></ul><ul><li>[email_address] </li></ul>

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