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The communications rainbow
 

The communications rainbow

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    The communications rainbow The communications rainbow Presentation Transcript

    • The Communications Rainbow
      Technical spec
      Functional spec
      Polls &
      competition
      mechanics
      Copy supply
      Geolocation /
      checking in
      Augmented
      reality
      Social gaming
      Social widgets &
      applications
      Wikis and
      Knowledge
      aggregation
      Micro sites
      Mobile apps
      Group buying
      Dynamic Q&A
      Websites
      Usability
      Webinars
      Accessibility
      Applications and platforms
      SEO
      Affiliate
      marketing
      Support
      communities
      Design brief
      Transform-ative
      Does it raise
      expectation for
      the brand or
      the web?
      Social
      Is it worth
      borrowing,
      sharing or
      contributing to?
      Practical web
      Vouchers &
      preferential
      buying
      Assets
      CPC campaigns
      sCRM
      Email marketing
      Advertorials
      Immersive
      Do you loose
      track of time?
      Images
      Sponsorship
      Honest
      are you telling
      users the truth?
      Business
      change
      objectives
      Interactive &
      gaming ads
      Video
      (Explanations, tutorials,
      virals, product demos)
      Online advertising
      User
      insights
      Banners
      (web advertising)
      Audio
      (podcasting)
      Tactical
      mix
      Authentic
      Does it seem
      genuine,
      on brand?
      Content marketing
      Relevant
      Is it useful
      to specific users?
      Text
      (blogging, micro blogging)
      Creative brief
      Print media
      Content plan
      Behavioural
      change
      Metrics
      and
      targets
      Quall
      &
      Quant
      Social
      bookmarking
      Focus
      groups
      TV
      Influencer
      outreach
      Radio
      Online PR
      Construct-
      ivist
      Does it merge
      Marketing
      with art?
      Adaptive
      Does it respond
      to a users
      involvement?
      Listening and
      engagement
      Radio
      Desk
      & subject
      Meme
      tracking
      Content
      mix
      Funnel
      analysis
      Book
      Definition
      Data auditing
      Outdoor
      Advertising
      Creative
      guidelines
      Proposition
      API development
      Offline PR
      Data web marketing
      Need state
      analysis
      Project Initiation
      document
      Project plan
      Competitor
      analysis
      Persona
      development
      Semantic mark-up
      of data
      Direct mail
      Local
      Does it begin
      at the grassroots?
      Fresh
      Does it inspire
      a feeling
      or emotion?
      Techno-
      Graphic
      profile
      Online
      listening
      Trend
      monitoring
      Marketing
      need
      (brand / direct / influencer)
      Touch point
      analysis
      Segmentation
      model
      3d printing and
      rapid prototyping
      Social media
      policy
      Point of sale
      Environmental
      analysis
      Essence
      Product
      development
      SWOT
      Markets
      Social business
      model
      Customer
      journeys
      Customers
      Audit
      Crowd sourced
      product design
      Pop up shops
      Strategy
      Engagement
      Understanding
      Core competencies
      Products
      Ideas
      filters
      Tactics
      Docs
      Research
      Brand
      strategy
      Marketing strategy
      Business
      strategy
      Planning
      Products
      all © 2010 Mark Bjornsgaard | strategicdigitalthinking.blogspot.com