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The communications rainbow

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Transcript

  • 1. The Communications Rainbow
    Technical spec
    Functional spec
    Polls &
    competition
    mechanics
    Copy supply
    Geolocation /
    checking in
    Augmented
    reality
    Social gaming
    Social widgets &
    applications
    Wikis and
    Knowledge
    aggregation
    Micro sites
    Mobile apps
    Group buying
    Dynamic Q&A
    Websites
    Usability
    Webinars
    Accessibility
    Applications and platforms
    SEO
    Affiliate
    marketing
    Support
    communities
    Design brief
    Transform-ative
    Does it raise
    expectation for
    the brand or
    the web?
    Social
    Is it worth
    borrowing,
    sharing or
    contributing to?
    Practical web
    Vouchers &
    preferential
    buying
    Assets
    CPC campaigns
    sCRM
    Email marketing
    Advertorials
    Immersive
    Do you loose
    track of time?
    Images
    Sponsorship
    Honest
    are you telling
    users the truth?
    Business
    change
    objectives
    Interactive &
    gaming ads
    Video
    (Explanations, tutorials,
    virals, product demos)
    Online advertising
    User
    insights
    Banners
    (web advertising)
    Audio
    (podcasting)
    Tactical
    mix
    Authentic
    Does it seem
    genuine,
    on brand?
    Content marketing
    Relevant
    Is it useful
    to specific users?
    Text
    (blogging, micro blogging)
    Creative brief
    Print media
    Content plan
    Behavioural
    change
    Metrics
    and
    targets
    Quall
    &
    Quant
    Social
    bookmarking
    Focus
    groups
    TV
    Influencer
    outreach
    Radio
    Online PR
    Construct-
    ivist
    Does it merge
    Marketing
    with art?
    Adaptive
    Does it respond
    to a users
    involvement?
    Listening and
    engagement
    Radio
    Desk
    & subject
    Meme
    tracking
    Content
    mix
    Funnel
    analysis
    Book
    Definition
    Data auditing
    Outdoor
    Advertising
    Creative
    guidelines
    Proposition
    API development
    Offline PR
    Data web marketing
    Need state
    analysis
    Project Initiation
    document
    Project plan
    Competitor
    analysis
    Persona
    development
    Semantic mark-up
    of data
    Direct mail
    Local
    Does it begin
    at the grassroots?
    Fresh
    Does it inspire
    a feeling
    or emotion?
    Techno-
    Graphic
    profile
    Online
    listening
    Trend
    monitoring
    Marketing
    need
    (brand / direct / influencer)
    Touch point
    analysis
    Segmentation
    model
    3d printing and
    rapid prototyping
    Social media
    policy
    Point of sale
    Environmental
    analysis
    Essence
    Product
    development
    SWOT
    Markets
    Social business
    model
    Customer
    journeys
    Customers
    Audit
    Crowd sourced
    product design
    Pop up shops
    Strategy
    Engagement
    Understanding
    Core competencies
    Products
    Ideas
    filters
    Tactics
    Docs
    Research
    Brand
    strategy
    Marketing strategy
    Business
    strategy
    Planning
    Products
    all © 2010 Mark Bjornsgaard | strategicdigitalthinking.blogspot.com

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