Social business value map
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Social business value map

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An Investigation into the relationship between objectives of each business unit using social media, the strategies they use and the measures to define success

An Investigation into the relationship between objectives of each business unit using social media, the strategies they use and the measures to define success

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Social business value map Social business value map Presentation Transcript

  • Social Business Value Mapping: Departmental Objectives > Key Strategies > Primary Measures Customer Service PR Direct marketing Brand Marketing Sales Search Product Development Primary goals Develop sCRM capability to better  Develop relationships with key  Create positive mentions of product at  Develop relevant topics of  Increase sales in all non brand  Support natural search through  Influence marketing Increase customers participation in (by business department) channels and individuals to manage  consideration and purchase phase to  Build, maintain and develop advocates service customers and reduce costs conversation to grow brand territory networks, platforms and channels  improved keyword ranking product development information flows drive sales Develop  Develop real  Develop f,s,m Develop  Develop  Develop  Develop /  Develop  Strategies Develop p2p  customer  time  Develop  Develop social  Develop data  Establish  Curate  and g  Develop closed  presence on  presence on  Place polls and  presence on  incorporate  relevant   (relevancy by brand) support  service  conversation  presence on  content and  web marketing  presence in  relevant 3rd  commerce  community  social  geo location  surveys vouchering  reviews across  crowd source  mechanics  capability for  intervention  AR platforms applications capability social games party content capabilities  research group networks services platforms product range NPD mechanic social channels capability where relevant Strategy Measures Number of queries  Number of successful  Specific platform  Traffic from seeded  Specific platform  Specific platform  Content engagement  Specific platform  Content engagement  Numbers writing  Number of  (specific tactic related not included) API usage & revenue # answers Redemptions Visitor numbers Usage numbers resolved interventions metrics links metrics metrics metrics metrics metrics reviews suggestions Measures Number of  (specific tactic related  Share of Voice on  Direct sales by  Sentiment by  Natural search  Cost to serve relevant topics on  Visitor Numbers not included) key URLs product topic on key URLs rankings key URLs Priority High Medium Low All © Mark Bjornsgaard EM3 Ltd 2011 http://strategicdigitalthinking.blogspot.com/