Intrepreneurship
and the art of innovation
(using lean Start-up in larger companies)
Some of our clients…
System Two approach..
Large
corporates
SMEs and
Start-ups
Investments
Lean
What is an intrapreneur?
Why is lean so important?
U.S. packaged goods industry
introduce 30,000 products every
year, but 70% to 90% fail…
What is lean?
“An approach for launching
businesses and products, that
relies on experimentation,
iterative product releas...
The significance of Early adopters…
#1 - Dropbox…
The “learn - build – measure” loop
Learn
BuildMeasure
Would people be interested
in a product that made
synching their fil...
What are you trying to learn?
#2 – [a big retail bank]
The “learn - build – measure” loop
Learn
BuildMeasure
We believe more people
will invest in ISA if they see
how much their...
Failure isn’t FAILURE! – its just a value
hypothesis disproved – its learning..
Applying lean to existing projects
#3 - Palm Pilot
The “learn - build – measure” loop
Learn
BuildMeasure
We believe people will be
prepared to use an
electronic device as a
...
Get in front of customers
#4 - Zappos
The “learn - build – measure” loop
Learn
BuildMeasure
People will be prepared to
order shoes, over the
internet, so long a...
Not building a business – validating learning
#5 – ProTrain3d
The “learn - build – measure” loop
Learn
BuildMeasure
People will be prepared to
use 3d as a way of learning
Taekwondo rem...
Build feedback loops into the experience
#6 - Aardvark
The “learn - build – measure” loop
Learn
BuildMeasure
People will value a way of
asking questions to
humans online
Value
h...
Strings and sellotape is ok
#7 – [a really big office space provider]
Their logo!
The “learn - build – measure” loop
Learn
BuildMeasure
Will people be interested in
content in areas outside
their direct b...
Measure – a single, hard metric
Profit CACSales Likes Visits
SoftHard
The benefits of lean…
Make friends with early adopters
Apply it anywhere
Creates action
Build better products..
Work becomes fun
Fire the consultants…
What to watch out for…
Must get in front of real customers
Ugly babies and the fear of failure
Minimum valuable / viable product
Large teams are challenging
Keep momentum – a good experiment today
Thank you!
Questions?
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Intrapreneurship and the art of innovation (using lean startup in the enterprise)

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A talk I gave at AIMIA on how to use lean in the enterprise. Some case studies here as well as some best practice and pitfalls to avoid

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  • @Anthony Caputi Key is to make the clear distinction between an intrapreneur and entrepreneur. Good intrapreneurs understand they aren't trying to mimic the capabilities of individual start-ups (and they certainly don't need to adopt the character traits of entrepreneurs. Who would? The vast majority are egotistical, tunnel visioned, socio-paths!) Instead, good intrepreneurs seek to create the innovation intensity that thousands of individual start-ups create when they dis-intermediate as a group. The individuals you are looking for then are people who: - understand how to manage risk - take the long view - are organised enough to be able to cope with 100s of experiments live at any point in time - can build networks within the organisation to co-opt resource but who don’t want to be everyone’s friend - and who, most importantly, haven't got an ego - which allows them to understand they must keep their head down, and build a mandate for innovation from demonstrable success (rather than shout every time an experiment goes live…) As Ries says, successful start-ups don't have superior ideas - they have superior process.... In short, if we understand corporate innovation is about building the capabilities that groups of start-ups exhibit, we begin to see what everyone believes are the weaknesses of people within corporates when it comes to innovation (careful, process driven and quiet) are in fact, precisely the skills we need for successful innovation…. Much of this thinking is in my forthcoming book – “The Value Hypothesis” - if you'd like to be added to the list of proof readers let me know....
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  • Very interesting post! My question is how do you find successful intrapreneurs? Specifically product marketers who have grown to GMs (owning the P&L not just the sales target), who took an idea and developed go-to-market strategies and product roadmaps. I am looking for people who have done this quickly (18 months or less) while achieving a strong market acceptance and have seen results – for instance new lines of business starting at less than $5M growing to $50M
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  • Thanks > director system
  • Product development –User researchBusiness strategyinvest
  • Who has heard of lean?Wasting timeWasting moneyBuilding products – self evidently – no one wantsLean is the brilliantly simple solutionDarwinian…
  • My definitionA way of building anything within a business (products, big data strategy,marketing strategy, and communication tactics)– faster and more efficiently than ever before by
  • IntrapreneurConcept of value hypothesis
  • Sean gilchrist > fast to market > 4 months Insight not a problem
  • IntrapreneurConcept of value hypothesis
  • What the reaction would be when he used it
  • IntrapreneurConcept of value hypothesis
  • Nick Swinmurn
  • IntrapreneurConcept of value hypothesis
  • Paper prototype
  • IntrapreneurConcept of value hypothesis
  • Ran aardvark for 9months “wizard of oz”
  • IntrapreneurConcept of value hypothesis
  • IntrapreneurConcept of value hypothesis
  • The acid test – if you had 60 secs in the elevator with the CEO – would he understand the metric – and would be care?
  • Target and engage 20% of a brands audience who are bored by the brand…
  • Cut paperwork – powerpoints aren’t our measure of success – MVPs in front of user is all we care about
  • Budgets go further
  • Lean puts the onus back into the people who work and live for a business
  • Getting in front of customers – psychology of the early adopter - Engaging early adopters is a good thing!
  • No such thing as failure – only experiments whose value hypothesis are false
  • Fear of building something minimum – minimum isn’t bad, minimum is minimum…
  • but ensure you involve the person who’s part of the business you need to conduct your experimentApollo effect
  • Intrapreneurship and the art of innovation (using lean startup in the enterprise)

    1. 1. Intrepreneurship and the art of innovation (using lean Start-up in larger companies)
    2. 2. Some of our clients…
    3. 3. System Two approach.. Large corporates SMEs and Start-ups Investments Lean
    4. 4. What is an intrapreneur?
    5. 5. Why is lean so important? U.S. packaged goods industry introduce 30,000 products every year, but 70% to 90% fail…
    6. 6. What is lean? “An approach for launching businesses and products, that relies on experimentation, iterative product releases and engaging a particular type of customer - to shorten product development cycles, measure progress, and gain valuable customer feedback”
    7. 7. The significance of Early adopters…
    8. 8. #1 - Dropbox…
    9. 9. The “learn - build – measure” loop Learn BuildMeasure Would people be interested in a product that made synching their files across devices easier? Value hypothesis Video which shows the product working MVP (minimum viable product) How many people watched and rated the video OMTM (the one metric that matters)
    10. 10. What are you trying to learn?
    11. 11. #2 – [a big retail bank]
    12. 12. The “learn - build – measure” loop Learn BuildMeasure We believe more people will invest in ISA if they see how much their piers are investing Value hypothesis A JavaScript logout interstitial MVP (minimum viable product) How many people bought ISAs in the test group OMTM (the one metric that matters)
    13. 13. Failure isn’t FAILURE! – its just a value hypothesis disproved – its learning..
    14. 14. Applying lean to existing projects
    15. 15. #3 - Palm Pilot
    16. 16. The “learn - build – measure” loop Learn BuildMeasure We believe people will be prepared to use an electronic device as a calendar, to ensure their data is backed up Value hypothesis A block of wood and a piece of paper MVP (minimum viable product) What was the reaction of people when he used it? OMTM (the one metric that matters)
    17. 17. Get in front of customers
    18. 18. #4 - Zappos
    19. 19. The “learn - build – measure” loop Learn BuildMeasure People will be prepared to order shoes, over the internet, so long as the customer service and proposition is right Value hypothesis A wordpress website MVP (minimum viable product) Orders OMTM (the one metric that matters)
    20. 20. Not building a business – validating learning
    21. 21. #5 – ProTrain3d
    22. 22. The “learn - build – measure” loop Learn BuildMeasure People will be prepared to use 3d as a way of learning Taekwondo remotely Value hypothesis 1 Form prototype MVP (minimum viable product) Number of paid for apps OMTM (the one metric that matters)
    23. 23. Build feedback loops into the experience
    24. 24. #6 - Aardvark
    25. 25. The “learn - build – measure” loop Learn BuildMeasure People will value a way of asking questions to humans online Value hypothesis Simple CMS MVP (minimum viable product) Number of repeat users OMTM (the one metric that matters)
    26. 26. Strings and sellotape is ok
    27. 27. #7 – [a really big office space provider] Their logo!
    28. 28. The “learn - build – measure” loop Learn BuildMeasure Will people be interested in content in areas outside their direct brand “remit” Value hypothesis Approach 100 bloggers with content MVP (minimum viable product) Number of mentions of xxxxx OMTM (the one metric that matters)
    29. 29. Measure – a single, hard metric Profit CACSales Likes Visits SoftHard
    30. 30. The benefits of lean…
    31. 31. Make friends with early adopters
    32. 32. Apply it anywhere
    33. 33. Creates action
    34. 34. Build better products..
    35. 35. Work becomes fun
    36. 36. Fire the consultants…
    37. 37. What to watch out for…
    38. 38. Must get in front of real customers
    39. 39. Ugly babies and the fear of failure
    40. 40. Minimum valuable / viable product
    41. 41. Large teams are challenging
    42. 42. Keep momentum – a good experiment today
    43. 43. Thank you!
    44. 44. Questions?

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