10 Questions To A Social Media Strategy

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    Its primary objective is to ensure that the decision making process is an informed one and that you are coming from a position of strength in respect to its knowledge of the marketplace, as opposed to ‘planning in a vacuum’.An audit provides information on two key aspects of the marketing environmentthe internal environmentthe external environment

    Do you understand and “buy into” the 6 c’s?Are you ready to turn your brand into a conversation?Can you cope putting a reply on your marketing emails?How does the CEO feel about the company website possibly becoming a blog?Can you let your customers design your products?Will you let users talk freely about you good and bad?Are you prepared for your marketing to be less directive?

    Develop a “Social Technographics Profile."

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    10 Questions To A Social Media Strategy - Presentation Transcript

    1. 10 Questions to a Social Media marketing strategy..
    2. Structure…
      • If you can answer all the question on the next slide – you have a social media strategy
      • Don’t ignore the first 5 cos they seem boring
      • Understanding where you are ensures that the decision making process is an informed one
      • That you are coming from a position of strength in respect to its knowledge of the marketplace, as opposed to ‘planning in a vacuum’
    3. The 10….
    4. Question 1: Is the rest of the business ready for social media?
      • SMM is rarely effective if its seen only as a marketing function - Are the 5 C’s understood?
      • Its like a house party – once a good one’s started – its hard to stop…
    5. A readiness checklist….
    6. Question 2: Which products, markets and customers are we talking about?
      • Who are the customers you are targeting with your social media strategy? Do you need different customers? New ones? How do you segment your customers now?
      • Which products will you focus on? Which are your rising stars? Cash Cows? Dead ducks?
      • In which geographical territories / languages do you want to operate your strategy in?
    7. Question 3: What internal changes within the business might affect the strategy?
      • Are budgets for social media likely to be increased / reduced?
      • Will you be able to recruit new people to action the strategy?
      • How will “own” the strategy?
    8. Question 4: What changes in technology will affect plans?
      • What new technology is just over the horizon and ready to be adopted
      • e.g. augmented reality, semantic web, multi player online gaming, twitter etc
    9. Question 5: How might changes in your market affect your plans?
      • What are the competition doing?
      • What product innovation ideas are emerging?
      • What legal, legislative and regulatory issues are coming into effect?
    10. Question 6: What area of sales are you hoping to influence?
    11. Question 7: What are your customers ready for?
    12. Any brand engaging in a strategy relying on the higher end of this ladder – needs to be sure its audience is there….
    13. Question 8:Where do you want to be in 12 months time?
      • Paint a clear picture of the future and imagine your brand in it
      • Commit to paper, some simple goals X number of sales, Y number of facebook members, Z number of twitter followers
      • What platforms are you using? What size is your community?
    14. Question 9: How and what will you measure?
      • Where do you want to be in 1,3 and 5 years
      • What are your sales targets?
      • How many people do you want as part of your face book tribe?
      • Does this planning fit in with how much money are you allocating to this?
    15. Question 10:What are your systems for review?
      • How often will you meet to assess and modify the strategy (based on new information)
      • How will you cope with success (and failure)?
      • How will this be fed back into the business?

    + dig for fire - part of the DMG groupdig for fire - part of the DMG group, 3 months ago

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