10 Questions to a Social Media marketing strategy..

Structure… If you can answer all the question on the next slide – you have a social media strategy Don’t ignore the first 5 cos they seem boring Understanding where you are ensures that the decision making process is an informed one That you are coming from a position of strength in respect to its knowledge of the marketplace, as opposed to ‘planning in a vacuum’

If you can answer all the question on the next slide – you have a social media strategy

Don’t ignore the first 5 cos they seem boring

Understanding where you are ensures that the decision making process is an informed one

That you are coming from a position of strength in respect to its knowledge of the marketplace, as opposed to ‘planning in a vacuum’

The 10….

Question 1: Is the rest of the business ready for social media? SMM is rarely effective if its seen only as a marketing function - Are the 5 C’s understood? Its like a house party – once a good one’s started – its hard to stop…

SMM is rarely effective if its seen only as a marketing function - Are the 5 C’s understood?

Its like a house party – once a good one’s started – its hard to stop…

A readiness checklist….

Question 2: Which products, markets and customers are we talking about? Who are the customers you are targeting with your social media strategy? Do you need different customers? New ones? How do you segment your customers now? Which products will you focus on? Which are your rising stars? Cash Cows? Dead ducks? In which geographical territories / languages do you want to operate your strategy in?

Who are the customers you are targeting with your social media strategy? Do you need different customers? New ones? How do you segment your customers now?

Which products will you focus on? Which are your rising stars? Cash Cows? Dead ducks?

In which geographical territories / languages do you want to operate your strategy in?

Question 3: What internal changes within the business might affect the strategy? Are budgets for social media likely to be increased / reduced? Will you be able to recruit new people to action the strategy? How will “own” the strategy?

Are budgets for social media likely to be increased / reduced?

Will you be able to recruit new people to action the strategy?

How will “own” the strategy?

Question 4: What changes in technology will affect plans? What new technology is just over the horizon and ready to be adopted e.g. augmented reality, semantic web, multi player online gaming, twitter etc

What new technology is just over the horizon and ready to be adopted

e.g. augmented reality, semantic web, multi player online gaming, twitter etc

Question 5: How might changes in your market affect your plans? What are the competition doing? What product innovation ideas are emerging?What legal, legislative and regulatory issues are coming into effect?

What are the competition doing?

What product innovation ideas are emerging?

What legal, legislative and regulatory issues are coming into effect?

Question 6: What area of sales are you hoping to influence?

Question 7: What are your customers ready for?

Any brand engaging in a strategy relying on the higher end of this ladder – needs to be sure its audience is there….

Question 8:Where do you want to be in 12 months time? Paint a clear picture of the future and imagine your brand in it Commit to paper, some simple goals X number of sales, Y number of facebook members, Z number of twitter followers What platforms are you using? What size is your community?

Paint a clear picture of the future and imagine your brand in it

Commit to paper, some simple goals X number of sales, Y number of facebook members, Z number of twitter followers

What platforms are you using? What size is your community?

Question 9: How and what will you measure? Where do you want to be in 1,3 and 5 years What are your sales targets? How many people do you want as part of your face book tribe? Does this planning fit in with how much money are you allocating to this?

Where do you want to be in 1,3 and 5 years

What are your sales targets?

How many people do you want as part of your face book tribe?

Does this planning fit in with how much money are you allocating to this?

Question 10:What are your systems for review? How often will you meet to assess and modify the strategy (based on new information) How will you cope with success (and failure)? How will this be fed back into the business?

How often will you meet to assess and modify the strategy (based on new information)

How will you cope with success (and failure)?

How will this be fed back into the business?