MedicalMassMediaMonitoring

Slide 1: 4M:Medical mass media monitoring www.sbc.biz.ua

Slide 2: SBC Consulting Was established in 2005 Main activities: ROI-marketing; ROI marketing; analytics; forecasting; media planning; media audit 2

Slide 3: Purpose of monitoring Task – to estimate and evaluate all medical and pharmaceutical p p periodicals of Ukraine, and to offer a quality analytics to the Customers Goal –The qualitative and quantitative G l Th lit ti d tit ti analysis of the publications’ content which bears value to the Customers 3

Slide 4: For whom this dedicated for? 4

Slide 5: End-users Top-management of pharmaceutical companies, f product-managers, brand-managers, marketing directors Printed media representatives; Advertising agencies, media auditors, PR- g g , , specialists; «Оpinion»-leaders/scientific community 5

Slide 6: What the Customer receives? Pharmaceutical companies TOP management has the possibiliy to: Obtain the current updated condition of all periodicals When media planning orand development of media campaigns; Get the competitors’ budget evaluation; Get the evaluation of opinion leaders publications 6

Slide 7: Pharmaceutical companies Product managers have the opportunities to: To prove to the Top management the validity of making of that or other decision; ki f th t th d i i To evaluate the volume of investments into the p printed advertisement on the regular basis; g ; To get acquainted with the opinion-leaders’ scientific works; To carry out the control over the activity of advertising agency; To estimate the competitor’s activity; y To obtain the data for evaluation of “creative” used in competitor’s adverts 7

Slide 8: The sources of monitoring Pharmaceutical (14 all-Ukrainian magazines and newspapers) and 39 medical ones internet monitoring* monitoring Monitoring on non-specialized media ** ed a * optional **by request 8

Slide 9: 4M database 9

Slide 10: Window of the entered publication 10

Slide 11: The image linked to the publication 11

Slide 12: Search for any criteria 12

Slide 13: Filtration by any type of the publication 13

Slide 14: Opinion leader’s works 14

Slide 15: АТС-list 15

Slide 16: Thanks for your kind attention! SBC Consulting 03148, Kyiv, Ukraine #10 V.Verkhovintsa str., office 375 Tel: 38-044-2296889 Email: admin@sbc biz ua admin@sbc.biz.ua Web: www.sbc.biz.ua 16