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Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
Observation lab
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Observation lab

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  • Transcript

    • 1. PROJECT SHOPPING WITH THE BABYDATE COURSE 30-10-2012 CREATIVITY WITH TINA SEELIG
    • 2. INTRODUCTION
    • 3. INTRODUCTIONThis is NealHe likes to:•explore,•play,•laugh.He hates to:•go shopping(unless its a toy shop)
    • 4. These are Neal’s parents. They put lots of money and effort into Neal. But as hedoesn’t like shopping - they need to make it quick...
    • 5. So what would the shops do to make them stay a little longer and buy a little more?
    • 6. CLOTHES FOR NEAL
    • 7. CLOTHES FOR NEALWhile Neal explores toy railway inPolarn & Pyret, mom chooses winterjacket.Staff either watches after Neal or helpsmom with the choice, carrying clothes.Result:10 minutes in the shop3 items bought, including small extra(socks at the checkout)
    • 8. SHOES FOR NEAL
    • 9. SHOES FOR NEALWhile Neal rides a horse mom triesvarious shoe models on his feet.Then time for logic games and lengthtests, while mom shop shoes for herself.Result:15 minutes in the shop3 pairs of shoes (and a scarf for dad atthe checkout)
    • 10. GROCERIES TIME
    • 11. GROCERIES TIMETime to buy some veggies & fruits forthe whole family at ICA. Neal gets a ride.ICA gives banana to eat to every child,while mom and dad are doing shopping.And there are funny quizzes withpaprika scattered across the whole shop.Right answers get a prize at thecheckout. Result: 25 minutes in the shop (banana occupied first 5 min, quiz guessing 12 min) 12 items bought (incl. chips for dad and chocolate for mom near the checkout) Improvement points: Section marking (got lost twice in search for baby food) Faster checkout options to avoid queue (e.g. portable barcode scanners)
    • 12. CONCLUSIONS
    • 13. CONCLUSIONSShops that invest in kid entertainmentextend more than twice family stay inthe shop.On average families with babies spend3-5 minutes rushing through a shop.Introducing entertainment helps to slowthe rush and make buy some more.

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