Idea 1-Children themed recipe cardsTheme: aimed for children, so brightcolours, easy to readinstructions, simple images that looklike drawings.Audience: children- 3-13Colour scheme: Bright andcolourful- primary colours?Fonts types: easy to read, fun tolook at1) Peanut butter jelly by Des Gomez2)Three Dee by Ldf3)De Child Font by dhe fontanaImages: Images that look likedrawings, no photography.Print finishing: the print finish wouldbe embossing, having parts of theproduct stand out by having it raisedoff from the rest of the card, this willalso be attractive for children asthey will like the texture of it.
Feedback 1What do you like about the idea?I like the idea of it being aimed at children, and having basic vegetarian mealsthat children could help their parents make.What areas of the idea could be developed?I think that the ideas for the different meals on the recipe cards could befurther developed.What do you find interesting about the idea?I think that the colour scheme and the type of images that I want to use onthe recipe cards are interesting because they would be quite unique incomparison to other recipe cards.
Idea 2- ‘Vegetarian for dummies’Theme: Aimed at new vegetariansAudience: Adults who have recentlydecided to become a vegetarianColour scheme: Muted colours, withone colour a highlight on each card.Fonts types: Easy to read1)Bebas Neue by Dharma Type2)Champagne and limousines byLauren Thompson3)Arrivals and Departures byDismantle destroyImages: Photographs of the meals.Print finishing: the print finish wouldbe glossing, having parts of theproduct stand out by having itshinier than the rest of the card.
Feedback 2What do you like about the idea?I think that taking the ‘vegetarian for dummies’ idea is good because itsunique but also will be straight forward for new vegetarians.What areas of the idea could be developed?The different meals that are going on the recipe cards could be developedmore than what they are.What do you find interesting about the idea?I think that the ‘vegetarian for dummies’ is a good idea because it is straightto the point and the person reading the recipe cards knows straight awaywhat they are for
Idea 3-Easter themedTheme: Aimed at vegetarians in theEaster seasonAudience: children and adultsColour scheme: bright colours-pinks, blues, yellows, purples etc.Fonts types: Easy to read1)Connie by Lauren Thompson2)Bellrose by James M Harris3)Star avenue by dirt2.comImages: Photographs of themeals, have the recipe cards in theshape of an Easter egg.Print finishing: could possible usedie-cut and have parts of the egg cutout.
Feedback 3What do you like about the idea?I like that it is specific to a holiday that is coming up which makes it currentand it could be very interesting to do.What areas of the idea could be developed?The print finishing could be further developed- what would I cut outspecifically for example.What do you find interesting about the idea?I think that having a set of recipe cards that are specially made for a holiday isinteresting and people would buy them for that purpose
Idea 4- female orientatedTheme: Aimed at specially femalevegetariansAudience: adult , female vegetariansColour scheme: mutedpinks, purples, yellows, and reds.Fonts types: Easy to read1)Tattlers end by Peter Wiegal2)Romance Fatal Serif nu Juan Casco3)Euphorogenic by Typodermic fontsImages: Photographs of the meals.Print finishing: laminate finishing sothat the card will last a long timeand can be spilled on etc.
Feedback 4What do you like about the idea?I like that it is aimed at woman, as they are usually the people who do themajority of the cooking in the house and research has shown that mostvegetarians are female.What areas of the idea could be developed?I could get an even more specific audience, not just adult females but morespecifically the age range and culture?What do you find interesting about the idea?I think that having it for females makes it have purpose, them not being justmore recipe cards.
Idea 5- Celebrity recipe cardsTheme: famous vegetariansAudience: adultsColour scheme:Greys, white, black, muted colours Fonts types: Easy to read1)Southern Aire by Mans Greback2)Derradeira by intellecta design3)Publicite by Intellectua designImages: Photographs of themeals, photos of the famous peoplewho are vegetarians- mini fact fileon themPrint finishing: laminate finishing sothat the card will last a long timeand can be spilled on etc.
Feedback 5What do you like about the idea?That it is unique, during the research we have done i have not come acrossrecipe cards that have been based off of well known celebrity vegetariansWhat areas of the idea could be developed?The people that would be going on the recipe cards and who to fit theinformation about them on the cards as well as all the detail you would needon the recipe cards already. Stating why you chose the font types.What do you find interesting about the idea?I think its interesting and unique.
Summary of FeedbackWhat do you agree with from your feedback?I agree with the majority of the feedback, especially when it says that I need to bemore specific about the ages and gender of the audience, I also agree with thefeedback when it says that I should expand on the print finishing and general look ofthe recipe cards.What do you disagree with from your feedback?I don’t agree with the feedback that says I should says why I have chosen thosefonts, this is because havent yet chosen those fonts because I havent decided on afinal theme yet.
Idea EvaluationWhich idea that you came up with is your favourite and why?My favourite idea that I came up with was the recipe cards for children, I really like itbecause it gives us a chance to be adventurous and creative with how we do therecipe cards. We have a chance to use bright and bold colours with interesting imagesaccompanying them. My other favourite idea is the recipe cards for woman ideabecause it has a specific purpose and can be made directly for its audience.Which idea, that your team came up with, is your favourite and why?i really like the childrens desserts idea, because its original and it can be c=done verycreatively. The recipe cards themselves can be designed for the parents and thechildren to be able to use together, which also give the children a chance to learnabout cooking vegetarian desserts.