Advocacy and Storytelling Using Social Media

599 views
567 views

Published on

Advocacy and Storytelling Using Social Media as presented April 12, 2010 at the Pacific Rim International Conference on Disabilities.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
599
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Advocacy and Storytelling Using Social Media

  1. 1. Advocacy and Storytelling Using Social Media<br />A Hands-on Workshop<br />Presented by Michele Martin, Robb C. Sewell, and Savannah Barnett<br />John J. Heldrich Center for Workforce Development<br />Rutgers University<br />April 12, 2010<br />
  2. 2. Agenda<br />Quick poll<br />Storytelling<br />Social Media Overview<br />You create story ideas<br />We talk about them in small groups<br />We come back together to discuss<br />Ask questions!<br />
  3. 3. Storytelling<br />Importance of storytelling in advocacy<br />Introduction of Think Beyond the Label<br />Examples from Cancer Support Groups<br />Other stuff that Robb thinks is important to say<br />
  4. 4. Social Media<br />Many tools, many uses<br />It’s about the people, not the tech<br />Yes, there are accessibility issues<br />
  5. 5. Web 1.0<br />One-way communication<br />Static home pages<br />Minimal multimedia<br />Site as destination<br />Push content<br />
  6. 6. Web 2.0<br />Conversation<br />Dynamic content<br />User contributions & co-creation<br />Multimedia-rich<br />Outposts on the web<br />“Pull” content<br />
  7. 7. Benefits<br />“Google Juice”<br />Going viral<br />Multiple ways to use/re-use<br />Transparency<br />Get others to spread your message<br />Easy to connect, respond, participate<br />“On the Internet, nobody knows you’re a dog.”<br />
  8. 8. Blogs<br />Usually short, concise pieces about hot topics<br />Good blogs have focused content (i.e. photography, gluten-free cooking, disability employment resources, etc). Go where your obsession takes you! <br />Good blogs stimulate comments and discussion<br />Free blog hosting<br />
  9. 9. Twitter<br />Limited to 140 Characters<br />Can share resources and interact with other users<br />Followers & Following<br />@, RT, DM <br />#Hashtags<br />URL Shorteners<br />Accessible Twitter<br />
  10. 10. Facebook<br />Profiles, “Walls”, “Friending”, News Feed, Multimedia, Games<br />Can be used for informal, casual purposes or to promote a business, event, or prospective employee<br />Over 2 million unique web visits in Jan 2010*<br />* http://news.bbc.co.uk/2/hi/technology/8562801.stm<br />
  11. 11. “White Label” Networks<br />“Roll your own”—Ning, SocialGo<br />Customized to specific interests<br />Public/private<br />Profiles, “Walls” and Activity Feeds<br />Blogs & Forums<br />Video/Photo-sharing<br />Events<br />Embed “widgets”—chat, live-streaming video, etc. <br />
  12. 12. Photo sharing <br />Flickr<br />Upload your own photos to tell a story<br />Can find CC-licensed photos to re-mix and re-use<br />Create public or private groups, “geo-tag” photos, create slide shows<br />
  13. 13. Video sharing<br />Youtube, Vimeo<br />Now automatic captions on YouTube!<br />Storytelling through video<br />Can watch and upload video via mobile devices<br />User comments, video replies<br />
  14. 14. Other Tools<br />Wikis<br />“White Label” social networks—Ning, SocialGo<br />Slideshare<br />Screencasting—Jing, Screencast-o-Matic<br />Podcasting<br />MySpace<br />Google Buzz<br />
  15. 15. Questions?<br />
  16. 16. After the session<br />Go to: http://pacrimsocialmedia.pbworks.com/ for all workshop content and additional links and resources<br />Contact us with any follow up questions:<br />michelemmartin@gmail.com<br />rcsewell@rutgers.edu<br />sbarnett@rci.rutgers.edu<br />

×