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cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
cross cultural communication
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cross cultural communication

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  • 1. BY- SAURI PRASAD PATRA Sec.-A,MBA DMS-SOM
  • 2.
    • A Communications Model
    • What is “Culture”?
    • Good Cross-Cultural Communicators
    • High-Context Cultures
    • Low-Context Cultures
  • 3. Channel Sender Message Audience Feedback
  • 4. Context Channel Sender Message Audience Feedback
  • 5.
    • Provides patterns of acceptable behavior & beliefs.
    • May be based on….
      • Nationality
      • Race and Religion
      • Historical Roots
      • … All of the Above
  • 6.
    • Aware values & behaviors not always “right.”
    • Flexible & open to change.
  • 7.
    • Sensitive to verbal & nonverbal behavior.
    • Aware of values, beliefs, practices of other cultures.
    • Sensitive to differences within cultures.
  • 8. HIGH CONTEXT Vs LOW CONTEXT
  • 9.
    • Infer information from message context , rather than from content .
    • Prefer indirectness, politeness & ambiguity.
    • Convey little information explicitly.
    • Rely heavily on nonverbal signs.
    • Asian
    • Latin American
    • Middle Eastern
  • 10.
    • Rely more on content
    • rather than on context .
    • Explicitly spell out information.
    • Value directness.
    • See indirectness as manipulative.
    • Value written word more than oral statements.
    • European
    • Scandinavian
    • North American
  • 11. Japan China India Mexico
  • 12.  

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