BY- SAURI PRASAD PATRA Sec.-A,MBA DMS-SOM

A Communications Model What is “Culture”? Good Cross-Cultural Communicators High-Context Cultures Low-Context Cultures

A Communications Model

What is “Culture”?

Good Cross-Cultural Communicators

High-Context Cultures

Low-Context Cultures

Channel Sender Message Audience Feedback

Context Channel Sender Message Audience Feedback

Provides patterns of acceptable behavior & beliefs. May be based on…. Nationality Race and Religion Historical Roots … All of the Above

Provides patterns of acceptable behavior & beliefs.

May be based on….

Nationality

Race and Religion

Historical Roots

… All of the Above

Aware values & behaviors not always “right.” Flexible & open to change.

Aware values & behaviors not always “right.”

Flexible & open to change.

Sensitive to verbal & nonverbal behavior. Aware of values, beliefs, practices of other cultures. Sensitive to differences within cultures.

Sensitive to verbal & nonverbal behavior.

Aware of values, beliefs, practices of other cultures.

Sensitive to differences within cultures.

HIGH CONTEXT Vs LOW CONTEXT

Infer information from message context , rather than from content . Prefer indirectness, politeness & ambiguity. Convey little information explicitly. Rely heavily on nonverbal signs. Asian Latin American Middle Eastern

Infer information from message context , rather than from content .

Prefer indirectness, politeness & ambiguity.

Convey little information explicitly.

Rely heavily on nonverbal signs.

Asian

Latin American

Middle Eastern

Rely more on content rather than on context . Explicitly spell out information. Value directness. See indirectness as manipulative. Value written word more than oral statements. European Scandinavian North American

Rely more on content

rather than on context .

Explicitly spell out information.

Value directness.

See indirectness as manipulative.

Value written word more than oral statements.

European

Scandinavian

North American

Japan China India Mexico