

Out of home advertising includes those media
form people see when they’re out of their home
walking, driving, riding, m...
There are two types of OOH advertisements :Traditional/Digital out of Home
2. Non- traditional/Non Digital Out of Home
1.


One of the more pervasive communication forms.



Street Furniture:


Bus Shelters

Urban Furniture



Kiosks

Conve...


Branded Entertainment
Film, Music Talent, Technology



Miscellaneous
Videogame ads

Parking lot ads

Bathroom ads

Pl...




Digital out-of-home refers to dynamic media
distributed across placed-based networks in
venues including, but not li...












Non-digital out-of-home refers to other types of media
distributed across physical spaces. These are:...






The Main purpose of Ooh Advertisements is
connecting people through their daily journey .
Outdoor advertising is ...


Outdoor is possibly the last place where consumers do
not control the ad space. This gives advertisers
unprecedented co...


The year 2012 is expected to be more of a year
of recovery for the Outdoor medium. As per
Pitch Madison Media Advertisi...


Experts are of the view that one thing that can
make a big change in the industry and help
brands trust Outdoor more, i...
Thank you

saurav kishor
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out of Home Advertising and types

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What is OOH advertising and it's type

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out of Home Advertising and types

  1. 1.  Out of home advertising includes those media form people see when they’re out of their home walking, driving, riding, mass transit or in a taxis, or riding their bicycles. for example, on buildings or public transport:Creatives for outof-home advertising have to take into account that the viewer is moving most of the time.
  2. 2. There are two types of OOH advertisements :Traditional/Digital out of Home 2. Non- traditional/Non Digital Out of Home 1.
  3. 3.  One of the more pervasive communication forms.  Street Furniture:  Bus Shelters Urban Furniture  Kiosks Convenience Stores  Shopping Malls
  4. 4.  Branded Entertainment Film, Music Talent, Technology  Miscellaneous Videogame ads Parking lot ads Bathroom ads Place based media Others (Wireless, Mobile)
  5. 5.   Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, and public spaces. DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons .DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of
  6. 6.          Non-digital out-of-home refers to other types of media distributed across physical spaces. These are: Airship Advertising Billboard bicycle ComPark advertising Mobile billboard Poster Street advertising Taxi advertising Wallscape & etc …
  7. 7.    The Main purpose of Ooh Advertisements is connecting people through their daily journey . Outdoor advertising is a great way to reach people where they live, work and play. it creates brand new ad spaces where none existed before , ad spaces that can stop people in their tracks. It's also one of your most cost-effective advertising options . Comparing outdoor ads to other advertising options: Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Cont……
  8. 8.  Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. This at a time when other ad media are offering advertisers less control! As the effectiveness of these other media slips, outdoor is also being seen by a larger and larger audience — especially as people spend longer periods of time commuting and staying away from their homes.
  9. 9.  The year 2012 is expected to be more of a year of recovery for the Outdoor medium. As per Pitch Madison Media Advertising Outlook 2012, Outdoor is expected to grow by five per cent to Rs. 1,362 crore in 2012. The share of the medium in the total ad-pie is expected to fall to 4.9 per cent than the 2011 level of 5.1 per cent
  10. 10.  Experts are of the view that one thing that can make a big change in the industry and help brands trust Outdoor more, is a strong measurement matrix. There is a firm trend amongst large spenders to seek quantifiable justification for ad spends – and spends in OOH are increasingly on the radar. The IOAA is also engaging with clients to understand their expectations and look at bridging the gap. There is also the issue of benchmarking costs for sites within a cluster – currently there is no logic and clients find it difficult to accept huge
  11. 11. Thank you saurav kishor
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