Gratification of new media while marketing a new product
By- saurav kishor
The paper analyzed the necessity for social media
marketing, social communication and Brand
Besides, theoretical analysis and empirical data
analysis are elaborated in the paper in order to provide
Finally, the conclusion is drawn to summarize the
This research paper explores the concept of social media and its
benefit when launching a new product in the market.
social media “revolution” has changed the traditional, corporate
monologue into a two-way dialogue with customers and
Using social media to build brand awareness is the number one
goal of most social media marketers.
Hundreds of millions of people are talking, learning and
engaging through social media channels these steps include
creating a message, selecting a communication channel, sending
the message and responding to feedback.
The advantage of using social media for customer service is
simple – it allows for fast, personal responses to your customer
base on the platforms on which they prefer to communicate.
Significance of the research
Main aim of market research is to find consumer
preferences, their purchase and consumption pattern.
How Social media is a driving force in the field of
communication and marketing ?
How It helps to engage with large number of audiences
or customers through new information and ideas for a
social media marketing plan ?
Social media a good place of business
Social media has become a part of our lifestyle. The information
or data we obtain on social media is updated on a daily basis.
It is very easy to reach your niche target as audience is divided on
the basis of their fan page likes, groups and communities joined.
So it is easy to find them on various communities on social
media websites such as Facebook, LinkedIn etc.
Facebook – 903 million users
Google Plus – 343 million users
Twitter – 288 million users
Linked in – 175 million users
Instagram – 100 million users
Pinterest – 25 million users
Foursquare – 25 million users
Research methods are used to determine, discover, interpret, and formulate facts.
The main sources of information that used in this Research were issued from
Internet articles and online blogs on social media marketing,
Moreover, there are sufficient scientific articles which focuses on social media
marketing are also studied in order to provide a stable theoretical argumentation.
3.1 Locale of the Study
3.2 The research approach
3.3 Sample for the study
3.4 Research Design
3.5 Variables considered in the study
Important of social networking sites
3.6 Measurement of variable
3.7 Hypothesis for Statistical analysis
Duration of Study
The study was undertaken during the month of September to
November 2013 at Manipal University Bangalore campus.
The time taken for data collection was average, because the
number of respondents were 30.
The data were collected from the respondents with the help of a
structured pre tested questionnaire.
The questionnaire had two sections i.e. A, B
Section A had questions regarding the personal characteristics of
Section B was related to the important of social networking sites
and how long you have been involved in social media and How
it is helpful for increasing your sales ?
FINDINGS AND ANALYSIS
Overview of the results
According to my chosen target group and methods to
I have interviewed 30 different people with different
background of businesses.
Interview questions focus on how social media is
helpful for increasing the sales?
The age group of the respondents is between 25 and 55
years old and most of them are Entrepreneurs living in
The research studies “Gratification of New Media While
launching a new Product was intended to find out the
popularity about Online Marketing strategic.
The new generation online tools have radically changed in the
way that companies connect and relate to their customers.
The dramatic growth of social media tools in the last few
years has pushed a majority of the corporations on the social
media because it is commonly accepted fact in marketing: “Be
where your customers are”; as looking at the current trends, all
the customers are logging on to some form of social media.
Hence, I can conclude that social media is the latest and most
important tool in managing and optimizing customer