Airline industry : spice jet

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Promotion Opportunity Analysis of spice jet

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Airline industry : spice jet

  1. 1. SPICE JET<br />DEPARTURE : 23rd August 2010<br />
  2. 2. CREW MEMBERS<br />Mr. ATUL SAINI<br />Mr. AJAY SINGH<br />Mr. NAVODIT <br />Mr. RAJAN JUNEJA<br />Mr. SAURAV GARG<br />
  3. 3. PROMOTION OPPORTUNITY ANALYSIS FOR AIRLINE INDUSTRY<br />
  4. 4. AIRLINE INDUSTRIES<br />
  5. 5. SPICE JET<br />Founded in -2005<br />Slogan-flying for everyone.<br />Low cost Airline of India.<br />KalanithiMaranowns the airline after acquiring a major stake on June 2010.<br />Spice Jet marked its entry in the Indian skies with 99 fares for the first 99 days, with 9,000 seats available at this rate.<br />
  6. 6. VAS<br />
  7. 7. SWOT ANALYSIS<br />Strengths<br />A major strength of any airline is the product itself -- air travel.<br />Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff.<br />associated public acceptance of air travel as both a fast and safe way to travel.<br />
  8. 8. Weaknesses<br />Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.<br />The quality & variety of a food is not applicable as much.<br />There is not such any special comfort zone for passengers.<br />
  9. 9. OPPORTUNITIES<br />Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground.<br />Technology can also result in increased revenue due to customer-friendly service enhancements like in-flight Internet access and other value-added products for which a customer will pay extra.<br />Link-ups with other carriers can greatly increase passenger volumes<br />
  10. 10. Threats<br />The price of fuel is now the greatest cost for many airlines.<br />A plague or terrorist attack anywhere in the world can negatively affect air travel.<br />Food quality should be better & very maintaining.<br />Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.<br />
  11. 11. PromotionsOpportunityAnalysis<br />“Identify target audiences for your goods and services.” <br />
  12. 12. Two key objective for promotions opportunity analysis. <br />Determine which promotional opportunities exist for the firm.<br />Identifies the characteristics of each target audience.<br />
  13. 13. First step for promotion opportunity analysis.<br />Establish marketing communications objectives<br />It may include the following-<br />To develop Brand awareness.<br />To increase demand/sales for offering.<br />To change customer attitudes/perceptions about the firm.<br />To encourage repeat traveling.<br />To become highly competitive.<br />
  14. 14. Second step<br />Prepare promotional strategies<br />The strategies are the long term directions to<br />be undertaken by the firm.<br />Example-<br />To employ “services ,” price/quality “ to achieve Objectives. <br />Free stay in ginger Hotels,usingicici credit card. <br />
  15. 15. Third step<br />Match your tactics with your strategies<br />Tactics are considered to be short term in nature.(day to day activity),<br />It ,may include-<br />Promotions/advertisements<br />Posters<br />Point of purchase displays.<br />Free gifts<br />Coupons<br />Buy one get one free<br />Special package tour<br />Free ticket.<br />

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