• Like
  • Save
Airline industry : spice jet
Upcoming SlideShare
Loading in...5
×
 

Airline industry : spice jet

on

  • 2,497 views

Promotion Opportunity Analysis of spice jet

Promotion Opportunity Analysis of spice jet

Statistics

Views

Total Views
2,497
Views on SlideShare
2,472
Embed Views
25

Actions

Likes
0
Downloads
84
Comments
0

1 Embed 25

http://www.brijj.com 25

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Airline industry : spice jet Airline industry : spice jet Presentation Transcript

    • SPICE JET
      DEPARTURE : 23rd August 2010
    • CREW MEMBERS
      Mr. ATUL SAINI
      Mr. AJAY SINGH
      Mr. NAVODIT
      Mr. RAJAN JUNEJA
      Mr. SAURAV GARG
    • PROMOTION OPPORTUNITY ANALYSIS FOR AIRLINE INDUSTRY
    • AIRLINE INDUSTRIES
    • SPICE JET
      Founded in -2005
      Slogan-flying for everyone.
      Low cost Airline of India.
      KalanithiMaranowns the airline after acquiring a major stake on June 2010.
      Spice Jet marked its entry in the Indian skies with 99 fares for the first 99 days, with 9,000 seats available at this rate.
    • VAS
    • SWOT ANALYSIS
      Strengths
      A major strength of any airline is the product itself -- air travel.
      Airline staff is highly trained and experienced, from pilots and flight attendants to mechanics and ground staff.
      associated public acceptance of air travel as both a fast and safe way to travel.
    • Weaknesses
      Airlines have a high "spoilage" rate compared to most other industries. Once a flight leaves the gate, an empty seat is lost and non-revenue producing.
      The quality & variety of a food is not applicable as much.
      There is not such any special comfort zone for passengers.
    • OPPORTUNITIES
      Technology advances can result in cost savings, from more fuel efficient aircraft to more automated processes on the ground.
      Technology can also result in increased revenue due to customer-friendly service enhancements like in-flight Internet access and other value-added products for which a customer will pay extra.
      Link-ups with other carriers can greatly increase passenger volumes
    • Threats
      The price of fuel is now the greatest cost for many airlines.
      A plague or terrorist attack anywhere in the world can negatively affect air travel.
      Food quality should be better & very maintaining.
      Competition in airline industry is ver high,so the Passengers should be facilitated as much as possible.
    • PromotionsOpportunityAnalysis
      “Identify target audiences for your goods and services.”
    • Two key objective for promotions opportunity analysis.
      Determine which promotional opportunities exist for the firm.
      Identifies the characteristics of each target audience.
    • First step for promotion opportunity analysis.
      Establish marketing communications objectives
      It may include the following-
      To develop Brand awareness.
      To increase demand/sales for offering.
      To change customer attitudes/perceptions about the firm.
      To encourage repeat traveling.
      To become highly competitive.
    • Second step
      Prepare promotional strategies
      The strategies are the long term directions to
      be undertaken by the firm.
      Example-
      To employ “services ,” price/quality “ to achieve Objectives.
      Free stay in ginger Hotels,usingicici credit card.
    • Third step
      Match your tactics with your strategies
      Tactics are considered to be short term in nature.(day to day activity),
      It ,may include-
      Promotions/advertisements
      Posters
      Point of purchase displays.
      Free gifts
      Coupons
      Buy one get one free
      Special package tour
      Free ticket.