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AMUL PRESENTATION

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  • Statelavel federation
  • Presentation1

    1. 1.
    2. 2. AMUL<br /><ul><li>Type - Cooperative
    3. 3. Industry - Dairy
    4. 4. Founded - 1946
    5. 5. Key people - Dr. Verghesekurien
    6. 6. Revenue - INR 67.11billion (2008-2009)
    7. 7. Employee - Marketing arm: 735</li></ul> Milk producers: 2.8 million<br />
    8. 8. INTRODUCATION & HISTORICAL GROWTH OF AMUL<br /><ul><li>ABOUT AMUL
    9. 9. AMUL IN 1946 KARIA DISTRICT CO-OPRATIVE MILK </li></ul> PRODUCERS UNION LTD.<br /><ul><li>AMUL in 1954
    10. 10. IN 1973 AMUL SET UP A MARKETING AGENCY </li></ul> NAMED GUJARAT CO-OPRATIVE MILK MARKETING <br /> FEDERATION. <br /><ul><li>Now AMUL</li></li></ul><li>GCMMF: An Overview<br /><ul><li>Members
    11. 11. 13 district cooperative milk producers Union
    12. 12. No. of Producer Members
    13. 13. 2.79 million
    14. 14. No. of Village Societies
    15. 15. 13,328
    16. 16. Total Milk handling capacity
    17. 17. 11.22 million liters per day</li></li></ul><li>ORGANIZATION STRUCTURE<br />LEVEL<br />MEMBERS<br />DECISION-MAKING<br /><ul><li> Price paid to district unions (fixed across unions)
    18. 18. Product mix and quantity
    19. 19. Price paid to village co-operative societies
    20. 20. Membership
    21. 21. Price paid to milk suppliers</li></li></ul><li>AMUL’S BUSINESS STRATEGY<br />TWINOBJECTIVES <br />
    22. 22. SWOTANALYSIS<br />
    23. 23. Social Aspect:-<br />1.Veterinary Care<br />2.Cattle loan and insurance<br />3.Fine Cattle Feed<br />4.Education on Animal Husbandry<br />5.Facilities for Artificial Insemination: Animal breeding <br />6.Tree Plantation<br />7.Amul Relief Trust<br />
    24. 24. CONCLUSION:-<br />GCMMF is India's largest food products marketing organization . It is a <br />state level apex body of milk cooperatives in Gujarat, which aims to provide <br />remunerative returns to the farmers and also serve the interest of consumers by <br />providing affordable quality products. GCMMF markets and manages the Amul<br />brand.<br />Amul is the leading milk dairy(federation) in indiaamul helped by NDDB to organize <br />dairy industry . Amul Conduct in “Three Tier” Organization . It is divided in to State <br />level , district level , village level hierarchy . Amul Distribution chain is the most <br />difficult chain and complicated chain in this world<br />The Amul Federation consume per day 4 million littre milk from villages and <br />processed that quantity by pausturisaton technique and other preservation <br />techniques<br />and<br />pay an aggregate amount of more than Rs.125 billion to the milk <br />producers in a year.<br />
    25. 25. THANKYOU…<br />

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