Hacking for Innovation - WPP, New York

HACKING FORINNOVATIONSaurabh SahniYDN Product Guy, Hacker, EvangelistTwitter: @saurabhsahni

WHAT IS A HACK?An innovative solution to a real worldproblem; quick and dirty workaround,yet effective.

Hacking is nothing new

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However, today we are looking for software hacks

Let’s see some examples!

HACKDAY: SIMPLE RULES•  Take something from idea to prototype in a day•  Demo it at the end of day, in three minutes or less

The question is though: where do I start?

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Find a problem that needssolving and then have a go at solving it!

CHALLENGES1.  Campaign creative developers and designers !  Unique & engaging advertising/brand experience2. Web & Mobile developers and designers !  Solve a digital media problem

How to start building it?

To build a typical webhack you need data, access and an interface

The web has lot of data around

ProgrammableWeb.Com – 3517 APIs

http://developer.yahoo.com

http://developer.yahoo.com/everything.html

To access the data easily you can use YQL

YQL turns the internet into a database.

YQL LETS YOU FILTER, COMBINE, TWEAK DATA ACROSS HUNDREDS OF WEB SERVICES.http://developer.yahoo.com/yql/console

How will you build a system to calculatedistance between two places?

Use Vincentys formulae

Or use YQL

Select miles FROM geo.distance whereplace1=“San Francisco”AND place2=“New York”

There’s also Yahoo!Pipes to do this visually

http://pipes.yahoo.com/

Data however is not enough.

You also need working interfaces

Technologies are easy: HTML CSS Javascript

Making it work on allbrowsers and OS is tricky

So, we have YUI!

http://developer.yahoo.com/yui

http://developer.yahoo.com/yui/grids/builder/

You do not want to writemultiple versions of sameapp for different devices

So, we open sourcedhttp://developer.yahoo.com/cocktails/mojito/

We have the what, the how, now about the where!

http://developer.yahoo.com/geo

Placemaker helps you find locations in content

Mapping News

http://icant.co.uk/geomaker/

Yahoo! has also opened up Search via BOSS

BOSS is Build Your Own Search Servicehttp://developer.yahoo.com/search/boss/

BOSS allows you to do web, news, images and blog search

The easiest way to start with BOSS is to use the YQL consolehttp://developer.yahoo.com/yql/console

select * from boss.searchwhere q=“New York” andck=“!” and secret=“!”

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Get a FREE consumer key and secret fromhttp://hackyourworld.org/hacku/

You can do much more with BOSS!"#$%%E5F54-#5,G2!--*-.%052,*!%H-00B

And our other APIs & tools!"#$%%E5F54-#5,G2!--*-.%5F5,G/!)1I!/.4B

Presenting your hack

DO NOT SHOW US SLIDES ABOUT YOUR HACK Powerpoint = Fail!

HAVE A PLAN-BRecord screencastDo not depend on internetKeep your stuff ready in browser

WHAT ARE JUDGE LOOKING FOR•  Creativity•  Working Prototype•  Built during the hackday•  Solves a real problem•  Great User Experience•  Uses data or technology in a unique and interesting way

AND ONCE YOU ARE DONEKeep your hack liveShow other WPP hackers what you havedoneStay in touch with @ydn

2. A good hack doesn’t need to be a big thing!"#$%%&&&()*+,*-.%#!-/-0%*2#,)*-,1E,2I-1%7@@@?A778:%B

HACK RESOURCEShttp://developer.yahoo.comhttp://developer.yahoo.com/yql/consolehttp://www.github.comhttp://hackyourworld.org/http://isithackday.com/hackday-toolbox/http://talks.php.net/show/hacku/http://www.slideshare.net/cheilmann

THANKS! http://slideshare.net/saurabhsahni http://twitter.com/saurabhsahni http://github.com/saurabhsahni http://www.saurabhsahni.com

Hacking for Innovation - WPP, New York

by Saurabh Sahni

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