Mobile Web 2.0


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Mobile Web 2.0

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Mobile Web 2.0

  1. 1. Mobile Web 2.0 Highway
  2. 2. Agenda <ul><li>Web 2.0 </li></ul><ul><li>Mobile Web 2.0 </li></ul>
  3. 4. Web 2.0 - It’s Hard to Define, But We Know it When We See it… <ul><li>Web Services / API’s </li></ul><ul><li>“ Folksonomies” / Content tagging </li></ul><ul><li>“ AJAX” </li></ul><ul><li>RSS </li></ul>Emerging Tech Apps You Know… <ul><li>Flickr </li></ul><ul><li>Google Maps </li></ul><ul><li>Blogging & Content Syndication </li></ul><ul><li>Craigslist </li></ul><ul><li>Linkedin, Tribes, Ryze, Friendster </li></ul>Some Apps You Don’t know <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Major Retailers <ul><li>Amazon API’s </li></ul><ul><li>Google Adsense API </li></ul><ul><li>Yahoo API </li></ul><ul><li>Ebay API </li></ul>&quot;[This is] not my mom's Internet …It's changing, and it's changing because we're looking at the share-shifting—the time people are looking at TV, reading a magazine, listening to the radio—they're not replacing each other; they're coming together.&quot; - AOL Exec / May 2005
  4. 5. Web Evolution: Evolution Towards a Read/Write Platform Web 1.0 (1993-2003) Pretty much HTML pages viewed through a browser Web 2.0 (2003- 2010) Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” Web 3.0 (2010-beyond) “ Read” Mode “ Write” & Contribute TBD “ Page” Primary Unit of content “ Post / record” “ static” State “ dynamic” Web browser Viewed through… Browsers, RSS Readers, anything “ Client Server” Architecture “ Web Services” Web Coders Content Created by… Everyone “ geeks” Domain of… “ mass amatuerization”
  5. 6. Technology usage in U.S.
  6. 7. Web 2.0 Applications
  7. 8. Web 2.0 Applications: Flickr Flickr shows me photos from my network My contacts “tags” are available to me <ul><li>Flickr, a social network for sharing photos, combines a social network with user generated content. Users can work together to collaborate on photo projects and use each others’ tags to find new photos. Flickr also has an API for web services to integrate photo collections with blogs and other apps. </li></ul>
  8. 9. Web 2.0 Applications: Wikipedia <ul><li>Wikipedia is a collaborative dictionary being Edited in real-time by anyone </li></ul>
  9. 10. Web 2.0 Applications: YouTube <ul><li>Not just teenage entertainment </li></ul>
  10. 11. Blogging
  11. 12. Blogging <ul><li>The state of the Blogosphere is strong, and is maturing as an influential and important part of the web. </li></ul>
  12. 13. Blogging: Micro-blogging with Twitter bringing social change
  13. 14. The State of the Blogosphere
  14. 15. Blogosphere Facts: Embracing change <ul><li>70 million weblogs </li></ul><ul><li>About 120,000 new weblogs each day, or...1.4 new blogs every second </li></ul><ul><li>3000-7000 new splogs (fake, or spam blogs) created every day </li></ul><ul><li>Peak of 11,000 splogs per day last December </li></ul><ul><li>1.5 million posts per day, or... </li></ul><ul><li>17 posts per second. Growing from 35 to 75 million blogs took 320 days </li></ul><ul><li>22 blogs among the top 100 blogs among the top 100 sources linked to in Q4 2006 - up from 12 in the prior quarter </li></ul><ul><li>Japanese the #1 blogging language at 37%, English second at 33%, Chinese third at 8%, Italian fourth at 3% and Farsi a newcomer in the top 10 at 1% </li></ul><ul><li>English the most even in postings around-the-clock </li></ul><ul><li>Tracking 230 million posts with tags or categories </li></ul><ul><li>35% of all February 2007 posts used tags </li></ul><ul><li>2.5 million blogs posted at least one tagged post in February </li></ul>
  15. 16. Web 2.0: Brings social change emphasising on “communities”
  16. 17. The New Era of Mobile: Mobile Web 2.0
  17. 18. What is Mobile Web 2.0? Everyone’s buzzing about the mobile web The bad news is Web 2.0 is over. The good news is now we can take it with us. Google wants your phone too. Growing demand for WEB 2.0 on the go Mobile is the new desktop. <ul><li>What we mean by ‘Mobile Web 2.0‘, better known as ‘Mobile 2.0’, is another (r)evolution, already started, that will dramatically change the web and the mobility landscape that we currently know. </li></ul>
  18. 19. Mobile 2.0: The seven principles of Mobile web 2.0
  19. 20. Mobile 2.0: Mobile content and the changing balance of power Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events
  20. 21. Mobile 2.0: Mobile content and the changing balance of power The mobile content business is growing steadily
  21. 22. Mobile 2.0: Mobile content and the changing balance of power Mobile Content Subscribers (in millions) Q106-Q107, US Penetration of US Wireless Subscribers Period SMS WAP MMS Downloads Video Q1 2006 53% 27% 17% 13% 2% Q2 2006 57% 29% 19% 14% 2% Q3 2006 58% 29% 25% 20%* 3% Q4 2006 63% 32% 30% 24% 3% Q1 2007 64% 32% 33% 23% 4%
  22. 23. Mobile 2.0: Mobile content and the changing balance of power Mobile Download Revenues (in millions) Q106-Q107, US YoY Growth All Revenues 65% PSMS NA Apps 143%** Games 25% Audio 71%
  23. 24. Mobile 2.0: I am a tag, not a number Imagine a world where you do not care what your number is or how many you have. A world where tags replace numbers. Others (friends, work mates, people who you see and meet) tag your data so that they can find you again.
  24. 25. Mobile web 2.0 and Digital convergence Doing traditional stuff, search, buy, find, map etc Automated data pick up … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata
  25. 26. <ul><li>Telco 2.0 </li></ul><ul><li>Re engineering the telecoms industry for the (IP) future </li></ul><ul><li>T2-compliant operator = the stock market believes it has long-term sustainable basis for growth in an IP-based world </li></ul>
  26. 27. <ul><li>Telco 2.0 </li></ul>“ Logistics solutions provider for valuable bits and bytes” “ Everyone’s interaction with it creates more value for everyone else”
  27. 28. Feedback & Next Steps