Book review:

Author: Scott Berkun
Insights of the book !
•
•
•
•
•
•
•
•
•
•

The myth of epiphany
The myth that we know history
The myth of a method
The my...
Innovation ?
•
•
•
•

Bring in significant positive change
Is it the real innovation?
"We innovate every day !”
Too much u...
The myth of epiphany
• Moment when the last piece of work fits into
place
• ‘Magic moment’ is remembered
• Everyone wants ...
The grand myth !
• Entertaining more than
truthful
• Myth discounts Hard
work, sacrifice, personal risk
• 20 years work on...
Truth of Epiphany
• Myths are more satisfying than the truth
• Tim Bernes:

• Nearly every major innovation of the 20th ce...
What matters?
Ability to see a problem clearly:
Do not wait for an apple to fall on your head !

Ability to solve it:
Do n...
The myth that we know history
• History is not a straight line of progress
the present isn’t either

• History is told in ...
Rosetta stone
• First object found with
writing in both hieroglyphics
and Greek
• Is Rosetta stone a history?
• Object tha...
Let history be history !

• We are encouraged to believe that other outcomes were
impossible
• All histories are based on ...
Myths of a method
• I will follow
‘Steve Jobs’ recipe !
• No method is perfect !

• What worked for them in their era won’...
Eight challenges of innovators
•
•
•
•
•
•
•
•

Finding an idea
Developing a solution
Sponsorship and funding
Reproduction...
The myth we love ideas
•
•
•
•
•

We are a conservative species
Conformity is deep in our biology
Being creative puts your...
I have an idea !
•
•
•
•

Imagine its 1874
You invented telephone
Rejected by Western Union
Rejected by 25 more companies
How ideas get acceptance?

• Ideas are rarely rejected on their merits
• Problem- your skills for pitching ideas to others...
The myth of the lone inventor
• Who invented the electric light?
• Thomas Edison
• Humphry Davy and Joseph Swan
• Who inve...
Why most people were wrong?
• Major innovations aren’t decided by historians
• Driven by - Markets , Circumstances, Popula...
Inventors are alone?
• Steve jobs
Steve Wozniak

• Stories of mad geniuses who worked completely alone
are rare
• Learning...
The myth that good ideas are rare
•
•
•
•
•

Watch any 6 year old child
We are built for creativity
Conventions of adult l...
The myth your boss knows more
innovation than you
• Judgmental attitude – Kills ideas
• Innovation requires – willingness ...
The myth the best idea wins
•
•
•
•

•
•
•
•

Story of mouse- Douglas Engelbart
Rejection by Xerox
Apple
Fairy tales and h...
QWERTY.. Keypad !
•
•
•
•
•
•
•

Inventor- Christopher Sholes
Why ‘qwerty’?
How he designed?
Wanted design that wouldn't j...
Myth of problems
• Myth says you have to get rid of problem as soon as
possible
• “If I had 20 days to solve a problem I w...
The myth innovation is always
good
•
•
•
•
•

Innovations have positives as well as negatives
Innovation brings change
It ...
Thank You !
Presented by Saurabh Mhase

Universal Business School
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The myths of innovation saurabh mhase

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A book review of "Myths of Innovation"

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The myths of innovation saurabh mhase

  1. 1. Book review: Author: Scott Berkun
  2. 2. Insights of the book ! • • • • • • • • • • The myth of epiphany The myth that we know history The myth of a method The myth we love new ideas The myth of the lone inventor The myth that good ideas are rare The myth your boss knows more innovation than you The myth the best idea wins The myth of problems The myth innovation is always good
  3. 3. Innovation ? • • • • Bring in significant positive change Is it the real innovation? "We innovate every day !” Too much use of word has lowered its significance • Reserve the i-word for... Nothing !
  4. 4. The myth of epiphany • Moment when the last piece of work fits into place • ‘Magic moment’ is remembered • Everyone wants to listen to ‘epiphany’
  5. 5. The grand myth ! • Entertaining more than truthful • Myth discounts Hard work, sacrifice, personal risk • 20 years work on gravity is forgotten • Everyone remembers the end moment
  6. 6. Truth of Epiphany • Myths are more satisfying than the truth • Tim Bernes: • Nearly every major innovation of the 20th century took place without claims of epiphany
  7. 7. What matters? Ability to see a problem clearly: Do not wait for an apple to fall on your head ! Ability to solve it: Do not wait and think of Eureka moment ! Just start working towards solution !
  8. 8. The myth that we know history • History is not a straight line of progress the present isn’t either • History is told in the manner it is liked to accept • Inspiring lies are often more popular than complex truths
  9. 9. Rosetta stone • First object found with writing in both hieroglyphics and Greek • Is Rosetta stone a history? • Object that was part of history but it wasn’t a history • What if there was a book which could translate? • What if it would not have ever found ?
  10. 10. Let history be history ! • We are encouraged to believe that other outcomes were impossible • All histories are based on interpretations and personal views • History should not be related much to present and it would never determine way for anyone
  11. 11. Myths of a method • I will follow ‘Steve Jobs’ recipe ! • No method is perfect ! • What worked for them in their era won’t necessarily work for everyone ! • You can do everything right and still fail • Many factors beyond your control
  12. 12. Eight challenges of innovators • • • • • • • • Finding an idea Developing a solution Sponsorship and funding Reproduction Reaching potential customers Beating competitors Timing Keeping the lights on.
  13. 13. The myth we love ideas • • • • • We are a conservative species Conformity is deep in our biology Being creative puts your social status at risk All great ideas were rejected Galileo's sun-centered solar system
  14. 14. I have an idea ! • • • • Imagine its 1874 You invented telephone Rejected by Western Union Rejected by 25 more companies
  15. 15. How ideas get acceptance? • Ideas are rarely rejected on their merits • Problem- your skills for pitching ideas to others • Success- Ability to persuade and convince conservative people • The bigger the idea, the harder the persuasion challenge
  16. 16. The myth of the lone inventor • Who invented the electric light? • Thomas Edison • Humphry Davy and Joseph Swan • Who invented automobile? • Henry Ford • Largest library in the world don't know for certain, how could we?
  17. 17. Why most people were wrong? • Major innovations aren’t decided by historians • Driven by - Markets , Circumstances, Popularity • Edison marketed ‘Electric bulb’ Inventor of Light Marketer of Light
  18. 18. Inventors are alone? • Steve jobs Steve Wozniak • Stories of mad geniuses who worked completely alone are rare • Learning to collaborate matter more than brilliance
  19. 19. The myth that good ideas are rare • • • • • Watch any 6 year old child We are built for creativity Conventions of adult life demand conformity Sacrifice our creative instincts in favor of social status The challenge- Ideas don’t come with the courage to invest in them Judgmental attitude Killing of idea
  20. 20. The myth your boss knows more innovation than you • Judgmental attitude – Kills ideas • Innovation requires – willingness to defy convention Good political judgment Idea Boss has – Power To rise the power Kills the idea
  21. 21. The myth the best idea wins • • • • • • • • Story of mouse- Douglas Engelbart Rejection by Xerox Apple Fairy tales and hero stories follow similar patterns: good guys win, bad guys lose Apple is winner ! And xerox? Xerox is also a winner ! Xerox made a reasonable choice
  22. 22. QWERTY.. Keypad ! • • • • • • • Inventor- Christopher Sholes Why ‘qwerty’? How he designed? Wanted design that wouldn't jam his mechanical keys From typewriter to PC From PC to mobiles ! Not designed great !
  23. 23. Myth of problems • Myth says you have to get rid of problem as soon as possible • “If I had 20 days to solve a problem I would take 19 to define it.” – Einstein • There are many creative ways to think about a problem • Success is determined by how deeply you understand the problem
  24. 24. The myth innovation is always good • • • • • Innovations have positives as well as negatives Innovation brings change It helps few people and hurts others Automobiles- kills 40k people each year in U.S Accept both change and tradition
  25. 25. Thank You ! Presented by Saurabh Mhase Universal Business School

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