RECN DIGITAL MARKETING FRAMEWORK Nurture • How to nurture Convert my customer for long term • How to convert profitable my Customer relationship? interactions into Engage Leads/Sales? • How to engage with my Customer to encourage brand interaction? Reach • How to reach my Customer to build Brand awareness?
5S OBJECTIVES OF DIGITAL MARKETING Sell • Customer Acquisition and Retention targets Serve • Customer Satisfaction Targets Sizzle • Site Stickiness and Visit Duration Speak • Triagloge ; No of Engaged Customers Save • Quantified Efficiency Gains
DIGITAL MARKETING - PLANNING PROCESS Situation Analysis •Where are we now? Control Objective Setting •Did we get there? •Where do we want to be? Action Strategies •What is our plan? •How do we get there? Tactics •How exactly do we get there?