A Consulting Model - Strategic Digital marketing

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  • Excellent post! Really great and informative content in this post. I thought it was going to be some boring old post, but it really compensated for my time. Still I have the feeling that Analytics will be the next big field in digital marketing....i like post.

    http://www.brandshastra.com
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A Consulting Model - Strategic Digital marketing

  1. 1. WHAT IS DIGITAL MARKETING CONSULTING?
  2. 2. DIGITAL MARKETING AS A SERVICE Digital Marketing As a Service Digital Consulting Digital Strategy Digital Marketing
  3. 3. DIGITAL MARKETING – CONSULTING MODEL Consultation Assessment Analysis
  4. 4. WHAT IS DIGITAL MARKETING MODEL?
  5. 5. RECN DIGITAL MARKETING FRAMEWORK Nurture • How to nurture Convert my customer for long term • How to convert profitable my Customer relationship? interactions into Engage Leads/Sales? • How to engage with my Customer to encourage brand interaction? Reach • How to reach my Customer to build Brand awareness?
  6. 6. 5S OBJECTIVES OF DIGITAL MARKETING Sell • Customer Acquisition and Retention targets Serve • Customer Satisfaction Targets Sizzle • Site Stickiness and Visit Duration Speak • Triagloge ; No of Engaged Customers Save • Quantified Efficiency Gains
  7. 7. WHAT IS DIGITAL MARKETING PLANNING PROCESS?
  8. 8. DIGITAL MARKETING - PLANNING PROCESS Situation Analysis •Where are we now? Control Objective Setting •Did we get there? •Where do we want to be? Action Strategies •What is our plan? •How do we get there? Tactics •How exactly do we get there?
  9. 9. STRATEGIC DIGITAL MARKETING – MATRIX
  10. 10. GOALS SETTINGSVision and Goal Managing Google Mission setting and digital Analytics setting evaluation marketing
  11. 11. WHAT IS DIGITAL MARKETING ASSESSMENT?
  12. 12. DIGITAL MARKETING - ROI PROCESSMedia Conversion to Sales Revenue ROIcosts Media Conversion Impressions to Costs Profitability & Opportunity Response (Lead)
  13. 13. DIGITAL MARKETING - KPI STRUCTUREREACH ENGAGE CONVERT NURTUR• Unique Fans and • Bounce Rate • Conversion Rates • % Active Hurdle Visitors • Pages per Visit • Lead and Sales Rate• Audience Share • Product Page • Profits and Margin • Fan Engagement• Revenue/sales per Conversion • Repeat Conversion Visit

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