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Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
Digital Marketing Strategy - Design Bracket
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Digital Marketing Strategy - Design Bracket

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Digital Marketing Strategy

Digital Marketing Strategy

Published in: Technology
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Transcript

  • 1. Do you have an online strategy yet?
  • 2. Why do you need a strategy in the first place? The next few slides will answer that question.
  • 3. But, first..We need to tackle another question: “ Digital Media/ Interactive Media/ Social Media” Why don’t we simply call it the Internet ?
  • 4. Digital/Social Media is different from the Internet. To understand how, we must understand Internet’s evolution over the years.
  • 5. The internet started as what is now called “Web 1.0”. Remember?
  • 6.  
  • 7. <ul><li>The web was an information portal. </li></ul><ul><li>No more. No less. </li></ul><ul><li>WEB 1.0 lacked : </li></ul><ul><ul><li>Scalability </li></ul></ul><ul><ul><li>Interaction </li></ul></ul><ul><ul><li>Context </li></ul></ul><ul><li>The world wide web was divided into usable directories. </li></ul><ul><li>Everyone had their own personal little corner of the cyberspace </li></ul>
  • 8. And, of course, there was nothing known as look and feel*… * We hope the term ‘coolest graphics’ did make you smile!
  • 9. Currently, we live in the web 2.0 era.
  • 10. The web is now a platform. And a smart one at that. It’s not just about information any more, its about interaction .
  • 11. What was once a monologue, has become a dialogue . It’s all about connections , conversations and contributions .
  • 12. Create , discuss , and share are the operative keywords. And, yes, the presentation is a lot better!
  • 13. Interactivity is on a new high! Hence, the term Interactive Media.
  • 14.  
  • 15. Internet is a powerful platform. Which brings us to our original question: Why do you need an online strategy? Because, the impact of digital/social media cannot be ignored.
  • 16. Lets get our facts straight.
  • 17. 2/3 rd of the global internet population visits social networks. Nielson, Global Faces and Networked Places, 2009
  • 18. Visiting social websites is now the 4 th most popular online activity-ahead of personal email. Nielson, Global Faces and Networked Places, 2009
  • 19. Time spent on social networks is growing at 3x the overall internet rate , accounting for ~10% of all internet time. Nielson, Global Faces and Networked Places, 2009
  • 20. “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control .” Rupert Murdoch, Global Media Entrepreneur
  • 21. “ Word of Mouth” publicity has a new avatar- SOCIAL MEDIA!
  • 22. 93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study, September 2008
  • 23. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
  • 24. “ For companies, resistance to social media is futile. Millions of people are creating content on the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” BusinessWeek, February 19, 2009
  • 25. Need we say anymore? You do need an online strategy! And, that’s where we come in.
  • 26. Let us outline your strategy, specific to your needs.
  • 27. <ul><li>Know Thy Customer </li></ul><ul><li>Know Thy Opportunity </li></ul><ul><li>Know Thy Competitor </li></ul><ul><li>Know Thy Action-Plan </li></ul>Our four-point path to a solid strategy…
  • 28. Thanks! www.designbracket.com [email_address]

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